Communication Pipelines – Eleventh Day of Christmas Gifts from Tendenci to You!

January 4, 2013

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In this post: A review of Tendenci communication pipeline features for social media, email marketing, and RSS feeds

The eleventh day of Christmas is typically reserved for pipers piping, so in this post we’ll go through some pipes that your Tendenci website can feed to and from your other online channels!

Your Tendenci Website is the Hub of Your Online Presence

Your website is your homebase online. This is really the only place on the web that you have full and absolute control over. Social media platforms evolve and change (and change terms of service), but your website is your own. Adding content on your website also gives your domain the SEO benefit of your fresh, relevant content – instead of adding SEO clout to someone else’s site.

Remember: Your Website is Your Mothership

The Mothership

 

Photo credit: flickr.com/photos/68428932@N00/4690601431

 

web marketing hub and spoke strategy

The Hub and Spoke Online Marketing Strategy

Use the content on your website to fuel your online communications like social media, email marketing, your blog, etc.

Coming up on a big event? Post a news story about the speaker, photos of last year’s event, and share the content on social media to send people back to your website and spread the word about your event.

Stat: Tweets that include links have 86% higher engagement, one study found.

Example “Pipes” to and from Tendenci

The Tendenci Videos Module

The Tendenci Videos Module allows you to embed videos from virtually any online video application (YouTube, Vimeo, UStream etc.) directly on your website (that has your branded template). You can then post the link to the video across your social media platforms and send them to your site instead of the video sharing site.

Tip: Search Engines have a hard time seeing the contents of videos. Add descriptive Titles, Description, & Keywords to add text around the video to tell search engines what it is about and optimize the page for pertinent keywords.

Screen Shot 2013-01-03 at 11.39.46 PM

Social Media Feeds into Tendenci Templates

Social Media can be easily integrated into the template of any Tendenci website. The example to the right shows a sidebar that dynamically updates based on the organization’s social media profiles, including allowing visitors to like the organization on Facebook and the latest content automatically pulling in from Twitter.

Social Media Content Sharing from Your Tendenci Website

Your site visitors can easily share articles, pages, stories, jobs and photos through the embedded Facebook Like button and Google +1 button.

Example Facebook Like automatic integration in the Tendenci Articles Module:

Facebook Like Automatic Articles Integration

RSS Feeds by Module

Did you know that every Tendenci module has its own unique RSS feed? For most modules, you can just add /feed/ to the end of the module URL to see the latest items.

Examples of Tendenci Content RSS feeds:

  • All content on your Tendenci site - yoursiteURL.com/rss/ (i.e. http://tendenci.com/rss)
  • Job Board Feed - yoursiteURL.com/jobs/feed/
  • Tendenci Photo Albums - yoursiteURL.com/photos/feeds/latest-albums/
  • Video Feed - yoursiteURL.com/videos/feed
  • Events - yoursiteURL.com/events/feed/
  • News - yoursiteURL.com/news/feed/
  • Articles - yoursiteURL.com/articles/feed/

rss feed in newsletter

You can make these RSS feeds available to your visitors, incorporate them into other websites, or pull them into your email newsletter to showcase your latest content like latest Articles, News, Photos, and upcoming Events.

At right, an example newsletter with a feed of upcoming events

Merry Christmas from Tendenci!

We’re celebrating the Twelve Days of Christmas with daily previews of several new Tendenci Features coming to your association website in 2013! Join us each day to preview these feature updates for your website!

Visit our Twelve Days of Christmas Main Page to find new updates for each day from now until January 5th!

We love to hear your questions and comments about Tendenci, the open source CMS for Associations – leave a reply below in our comments section or send us your thoughts via email to support@tendenci.com.


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