That’s A Wrap!

Oh, where did the summer go??

I feel like I just finished my new guy training and here I find myself at the end of another incredible summer at Schipul. It has been quite a productive three months, creating Tendenci overview videos, a series of training videos, taking photos for BARC, and even a commercial featuring a very tiny (and cute) Guinea Pig. I started my first internship at Schipul as Senior in High School and now three internships, (got the hat trick!) and four years later I am starting my Senior year in college. I’ll be returning to Brooklyn, NY where I am studying film at Pratt Institute.

It’s been an honor calling Schipul family over the last four years. Being surrounded by talented and fun people has become an integral part of my education and one that I am thankful for during the short time I’m here in the summer. These goodbyes sure don’t get easier I’ve learned, but I’m excited about the next phase in my life and what adventures await me.




directing a tiny pig


BARC Photo Shoot – Behind The Scenes

This Thursday and Friday, our own photo rockstar Brian Potter along with Forsythe Fotography and Hassan Nadji Films, produced a photo series for our client BARC, the Bureau of Animal Regulation and Control for the City of Houston.

BARC is the City of Houston’s Animal Shelter and Adoption Facility. BARC is the only city shelter in Houston required by law to accept every animal that comes through our doors regardless of breed, temperament, health conditions, and circumstance. BARC contracted Schipul to provide marketing and branding consultation for a complete identity redesign. Over the last year, Schipul has produced a multi-media campaign titled “Find Your Spark at BARC” which includes three videos, “Pet Deposit“, “Text Messaging” and “BARC Houston: Our Story“.

We would like to get a shout out to the awesome people over at Discovery Green, The Boneyard Drinkery, and Skyline Studios for letting us their space.

Check out the full photo album on!

BARC photo shoot 1 - Schipul

BARC photo shoot 2 - Schipul

BARC photo shoot 4 - Schipul

BARC photo shoot 3 - Schipul

See more adorable photos in our Behind the Scenes photo album!


Friday Fun: Schipulite Superstitions for Friday the 13th!

Happy Friday the 13th!

Today is Friday the 13th – known as an unlucky day  – but we’re not scared! In honor of today as Friday the 13th, we’ve collected some superstitions from some of the Schipulites. They range from holding your breath while driving by a cemetery to how to choose (and not choose) a potential mate!

Did you know? Fear of Friday the 13th is called  friggatriskaidekaphobia

We asked the Schipulites: Do You Believe in Superstitions?

Check out our video interviewing the Schipulites on their superstitions.

Schipulite Superstitions for Friday the 13th! from Schipul – The Web Marketing Co. on Vimeo.

Happy Friday the 13th! We hope it’s not too scary!

Learn About Bullying at the Children’s Museum

If your a parent getting ready to send your kids back to school, the Children’s Museum is hosting a free 3-day boot camp dedicated to educating kids and adults about bullying. Anti-bullying training sessions will be held during the day, and local law enforcement and internet experts will teach parents valuable computer safety skills. While the event is free it’s import to register at the museum in order to ensure placement, spots are going fast! You can register for the August 12-14 sessions by picking up passes at the Children’s Museum from noon until 4 p.m. on Saturday, Aug. 7 or Sunday, Aug. 8th. You can find more information at KPRC Local 2.

Open Your Mind With Mental Notes

Are you stuck on a project and you can’t seem to finish it? Maybe you’re creating a new product and can’t seem to find a direction. If so, meet Mental Notes, a little box of goodness designed to find creative solutions to problems. More specifically, the box houses 50 cards each featuring an aspect of human behavior based on research from game design to neuroscience. Some of the cards include themes like curiosity, reputation and limited choice. I chose to use limited choice for today’s example because of how applicable it is to many situations.

When you first open the box you will notice the cards definitely have a game-like feel to them, sort of like a playing card game. The layout of the card is simple to follow: the top featuring the title in bold, in our case “Limited Choice”. Underneath the intent is listed, there are 4 intents used throughout the cards: persuasion, memory, attention, and understanding, and in our case we have “Persuasion”.   While there are no formal grouping to the cards, each card contains one (or more) keywords conveying how the card can be used, which helped give me direction when I used the cards. I now know that our card “Limited Choice” should be used to persuade people to use our product. Under the intent we are given the definition in italics, in our case, “We’re more likely to make a choice when there are fewer options“, which instantly made me think about simplifying my project because maybe I”m trying to solve to many problems at once. The definition can be used in many different ways, for example if I was trying to sell a product maybe I should offer fewer version to make it easier for customers to decide. The power in the game lies within the many different ways people can perceive the cards, because since there is no right way to use the ideas you are free to apply the them to any problem you encounter. The middle displays a small drawing which ended up helping me tremendously by showing the idea in a visual representation (a big plus for all of the visual learners out there!). In this case, the image showed several people in line for a buffet, which of course featured few selections. If nothing else, the images intrigued me to read about the image, because my eyes tend to glaze over if all I see is text. Lastly, the card features Application Ideas at the bottom, which shows some advice or asks questions in order to start your brainstorming. In this case, the card asked us, “For each page of your website, how many choices do you offer? Can this be reduced?”. As I read the card I could already feel my mind going in a different direction. If your ever stuck all you really need to do is close your eyes, pick up a card and ask your self “How can I use [card] to [goal], and you will starting thinking different too.

In my opinion, Mental Notes is the kindle you need in a meeting. They help start the fire that is brainstorming and can take your project (and mind) in new directions. The creator of Mental Notes Stephen Anderson is a passionate design consultant who speaks and writes about his customer experiences. He has spent the last several years developing Mental Notes because he felt “In the midst of a busy project, it can be all too easy to focus on the essentials and lose track of the nuances that distinguish great products”.

If you aren’t lucky enough to already own a set, then I only have one question for you readers, Where do you find inspiration for your projects? If you answer this question below you will automatically be entered for a chance to win your own copy of Mental Notes! This is our month’s book club giveaway (yes, we know this technically isn’t a book, we are just going mental!). Let the comment love commence!

Watch our new WYSIWYG editor video!

Our new WYSIWYG editor is up and running! Featuring an all-new beautiful layout designed to make it easy for you to create content for your website. With these new changes, we have created a video to help understand the new features and layout. If you want to find more information be sure to check out our icon help file and our newsletter article. We hope you enjoy the new editor and we would love to hear your feedback!

Lonely Planet: Cambridge, England

This summer my travels are taking me to the historic college town of Cambridge, England. This will be my first time to visiting England, I am extremely excited, but I have no idea what to expect. This is also the first time I ran into the book series ‘Lonely Planet”. Apparently, this book is quite popular but somehow I missed out, so this review will be written from the perspective of a first time user.

Opening the book for the first time I am presented with a color map of England and a quick reference guide covering exchange rates, conversions for temperature and weights, telephone numbers and a how-to use this book. I can already tell from the first two pages that this will definitely be useful reference guide I can pull out if nothing else. As I flip the next few pages, a section labeled ‘England Highlights” appears which lists 15 must-see places. This is far more than a list however, boasting beautiful full color images at each location, the book already makes me feel wish I was drinking tea in the English country side.

As far as my familiarity with travel guides go, you could say it’s been awhile since i’ve read one. This being said, before opening the Lonely Planet book, my idea of a travel guide was a pamphlet or small book that featured a quick reference guide and a map. I went into reviewing this book believing this would be another dull guide that seemed to be written more for robots than humans, but this is where I was wrong. The next chapter   focused on becoming aquatinted with England. It wasn’t riddled with mundane facts trying to impress you like you might expect, the chapter read more like a letter from a friend. I was surprised but interested to read about how the English culture was shaped through music, movies and literature. A comprehensive England history lesson detailed every aspect of sports, religion, and technology, and how they came to be. The section also included a ‘don’t leave home without list” and discussed how to be respectful and act in the country. I can tell the authors were writing from their experiences rather than just research and this is important because it made me trust them. This is where the Lonely Planet book started feeling less like a travel guide, and more like a travel companion.

As I passed through the introduction I found the majority of the book to comprise of chapters for each city. In this review we will focus on Cambridge, since this will be my destination. Even though the introduction was extremely nice, what mattered the most was the information regarding Cambridge since I will be spending 2 weeks living in the city.   Since the book is over 800 pages, I found the city quickly in the index. In the back of the book I noticed a useful index and a glossary of terms (which can be really useful if there are language differences).   The chapter on Cambridge started with an introduction of what makes Cambridge different. Naturally, they discussed the university, but they also went other areas like the hiking and cycling paths, the famous sport called ‘Punting” and the beautiful leafy green meadows. The book then gave a brief history of how the town came to be, and a detailed map of the city, including sleeping and eating location and they also included where to find internet which i was extremely grateful for. Seeing how I will be unable to use my trusty iphone (due to $$$). I will have to rely on my internet access, and this book not only tells you where to find internet, but also how much it will cost.   The chapter also breaks down where to find banks, medical services, bookshops, and even laundry mats. The rest of the chapter was broken into sights, activities, festivals, tours, top end and budget locations, entertainment, children only, and lastly transportation. If i hadn’t known better I would of thought the authors had lived there their entire lives. Seeing how Cambridge is a college town, many of the sites to see were the 31 colleges that comprise the university. An example of how the information is displayed:

St. John’s College (01223-338600) adult/child $1.70 10am-5pm Mon-Fri, (and then a description).

As you can see, everything you need to know is easily available, and there is no need to   flip multiple pages to find the information. Almost everything you think you might might on your trip will be included in this book, nothing is left out. Lonely Planet does a wonderful job of making me feel like i’ve already lived in the city many years before I arrive. This is not just a guide, but a companion that will stay close with me throughout my England adventures. I have the tendency to forget many things on my travels, but one thing I will make sure to always bring is this book. The best part of my review was realizing Lonely Planet is not a single book, but rather a series, so the same style of clarity and detailed information will be used wherever you go, and I would suggest picking it up before your next trip.

You should definitely

Join the “Get Checked” Campaign

The Pink Ribbons Project is launching a new campaign dedicated to encouraging men and women of all ages to ‘Get Checked’.

The “Get Checked” campaign is aimed to remind adult women and men to attend regular doctor checkups. Over 190,000 people are diagnosed with breast cancer every year and by the time many of them discover this, the cancer has already developed into advanced stages. Studies show that finding tumors early-on can increase your chance of full recovery by 20%.

The Pink Ribbons Projects asks that you simply submit a photo of your face and a brief message or story to encourage people to check themselves regularly as a preventive measure. Their “Get Checked” campaign site will feature you and many others to put a human face on breast cancer- as well as provide some exciting ‘Get Checked’ services as the site launches later this year.

Submit Your Picture and You Could Save a Life

After surviving breast cancer, co-founder Susan Rafte (along with her sister Jane’s) life long passion for dancing inspired them to start “The Pink Ribbons Project/ Dancers In Motion Against Breast Cancer” a group dedicated to educate people about breast cancer, in ways traditional methods can not. Their website states “Using the Arts to help save lives and improve the quality of life for those touched by breast cancer”. They aim to inspire and lift the spirits of those battling breast cancer and move people into action. Through performances and events they raise money to help those battling breast cancer. Besides the the Get Checked campaign, the Pink Ribbons Project also hosts the “Tour De Pink” bike race to raise funds for medical operations and supplies.

Help Save Lives By Sharing Your Story

The Pink Ribbon Project also works in collaboration with Lance Armstrong’s Live Strong Foundation. This video documents Susan Rafte and how The Pink Ribbon Project came to be.

Friday Fun: Python-Driven Music Converter!

Straight from last month’s Music Hackday in San Fransico comes “Swinger” . A Python built app that takes any song like my personal favorite “Around The World” By Daft Punk and makes it swing! Want to hear for yourself? Be sure to check it out and dance along.

What is Music Hackday?

“The main goal of Music Hack Day is to explore and build the next generation of music applications. It’s a full weekend of hacking in which participants will conceptualize, create and present their projects. Music + software + hardware + art + the web. Anything goes as long as it’s music related.”

Server Maintenance Underway – Minor Outages May Occur Tonight (June 6th).

ServersTonight our team will be doing some server diagnostics to keep our servers running smoothly. We take our job of keeping your website fast, secure, and happy and this will allow us to do just that.

You may possibly experience some minor and temporary website disruptions around 6:00 PM CST, but these will quickly pass. We appreciate you business and look forward to many smooth and safe years of Web marketing your organization!

If you have any questions please call our support line at (281) 497-6567 EXT. 411 or email us at

Thanks from the Schipul team!