A big “wow” and “congratulations” go out to the folks at Culintro, one of our newer customers who use Tendenci to manage their Web site and membership. In just a few short months they have registered 1,500 members after starting from scratch earlier in the year. Clearly, that rapid growth suggests they are satisfying a need for executives in the restaurant industry. Check out the news release for more details.
Culintro, the Culinary Trade Organization for restaurant professionals, is off to a fast start. Just a few months after launching the organization with a Web site powered by Tendenci, Culintro has registered its 1,500th member. That's pretty amazing. Clearly, there was a need in the restaurant industry for the types of services that Culinto is delivering. Their Web site enables members to post jobs, review job listings and post resumes — a critically important service in this difficult economy and one that every organization should be providing. They also have events and promotions — mostly in the New York City area for now, but likely to expand as the organization continues to mature. Congratulations to Culintro on their successful launch!
In these recessionary times, funds can be difficult to come by for non-profit organizations. One of the latest Tendenci Web sites to launch is theFund, San Antonio's United Arts Fund. As you might expect based on its name, the primary focus of the organization is to raise money for the arts and cultural organizations in and around San Antonio. With a lot of people and businesses wondering where their next dollar will be coming from, fundraising is front and center with most non-profits and the Web can be fertile ground — if approached right. As you'll see if you click through theFund's site, we've tried to make the requests for donations visible throughout the site and we've made it as simple as possible for people to give. In terms of content, the organization has done a great job of visibly showcasing the breadth of programs they support so a visitor can quickly grasp where their money will go. It is a great example of Web-based fundraising for non-profits to model.
We’ve been posting quite a bit lately on how non-profits can better use the Web for fundraising. Here’s a great example of putting these fundamentals in action. We just posted an announcement about the new Web site we’ve launched for theFund, San Antonio’s United Arts Fund. Like a lot of non-profits, theFund is facing significant recession-related funding challenges. But unlike a lot of non-profits, the organization is not hunkering down and waiting out the storm. They are accelerating their fundraising efforts and they are making Web marketing a core component of their strategy — making sure their offerings are in sync with what people want, their information is relevant and making it as easy as possible for people to give. Take a look at the Web site the Schipul team designed and let us know what you think.
Be sure to check out one of the latest Tendenci sites, http://www.thirdbiotech.com/. ThirdBiotech promotes Arizona’s development of science and technology for the formation of life sciences companies. They recognized that collaboration and support are keys to advancing Arizona’s biotech industry, which is spread all over the state. It can be tough to collaborate when everyone is geographically dispersed. But that's why the Web can be a perfect community building tool! With their new Tendenci-powered Web site, the Web serves as the epicenter of the organization’s activities, delivering news and information, promoting and reporting on events, enabling online membership management, event registration and donations, and a Scientist’s Center where early stage biotechnology companies can seek financial support and guidance.
If you are in public relations and you are not neck deep in social media you may be in trouble. Tools such as Facebook, Twitter, Flickr and YouTube have become essential for PR pros. Not surprisingly, many still wonder how to get the greatest positive impact from these technologies, so Ed Schipul will be heading back out on the road this week to make sense of it all. His presentation, “Uncommon Storytelling: Putting the Relations Back Into Public Relations with Social Media,” will be featured at the Public Relations Society of America Gulfstream Chapter luncheon.
In today’s news release on the subject, Ed delivers (ha) a body blow to poor Dominos Pizza for its mishandling of last week’s embarrassing social media fiasco.
“Virtually every week we see examples of companies that make serious mistakes or miss opportunities because they don’t understand the rules of engagement in the online environment,” said Schipul. ‘Hoping nobody is going to notice when potentially harmful conversations are happening online is a recipe for disaster. The good news is that used strategically, social media can help to create deeper and more meaningful connections between brands and their communities.
Ed’s presentation is scheduled for noon, Thursday at JM Family Enterprises in Deerfield Beach. Advance registration is $20 for PRSA members and $30 for non-members. For more information, visit www.prsagulfstream.org.
Hope to see you in Fort Lauderdale!
Congratulations to the YMCA of Greater Houston, which has unveiled www.ymcahouston.org, an upgraded and interactive Web site. The Schipul team is proud to be associated with such a highly respected Houston institution. Can you imagine the challenge of connecting with 100,000 people served every day? That challenge is why the Y’s Web site plays such a major role. For example, we made sure every page features a zip code search tool to make it easy to find the closest center. The Web site also makes it easy to apply for financial aid, join the Y as a facility member, register for upcoming programs and subscribe to receive e-mail alerts. We are also helping to roll out Y-Online, a new online registration system that will provide a faster and more user-friendly experience.
The YMCA of Greater Houston plays a special role in the lives of many families. Approximately 100,000 men, women and children throughout the Houston metropolitan area receive services from the Y each and every day. That's what I call impact on the community! So when the Schipul team was presented with the opportunity to upgrade the YMCA's Web site using Tendenci online management software, we were excited about playing a little role in Y's success. You can see the outcome at www.ymcahouston.org. Part of the challenge is to connect the community with the center nearest them, so there's a zip code search box on every page that's almost impossible to miss. We also are rolling out a new online registration system, Y-Online, which is desigend to be faster and more user-friendly.
If you haven’t already checked it out, take a look at a cool Schipul client project that April Kyle and the rest of Schipul social media consulting team have been typing away on for MGM MIRAGE’s Beau Rivage in Biloxi, Miss.
The fun and excitement begins with The Wild Poker Showdown Photo Contest on Flickr. Have a photo or two of a wild poker night experience? Upload it!! The winner will be treated to two nights at the Beau Rivage during the Spring Break Poker Classic, pretty snazzy!
We also helped Beau Rivage launch a Spring Break Poker Classic blog to keep poker enthusiasts on Twitter updated, tracked down videos about poker and Beau Rivage on its YouTube channel, and will encourage poker players to network and swap strategies via the Spring Break Poker Classic Facebook group.
The Schipul team recently released a new Web site design for Safety Vision, a global provider of mobile digital video solutions. It is a great example of the power of incorporating video clips to illustrate the core benefits of an organization’s products and services. The site includes actual examples of video captured by Safety Vision’s client cameras, including one case in which a parent gets on a school bus and (I suppose we should say allegedly, although it’s right there in the video) attacks one of the students.
Take a moment to take a look. It might give you some ideas about taking some existing video of your operations and posting them on your site.
A news account of the attack from CBS Evening News that also featured the Safety Vision video is below.