Thankful for those Texans! #BullsOnParade

When I was a little girl, my Grandpa would sit in front of the TV screen and yell. It was the 90s and he was a Houston Oilers fan. I never understood his obsession with needing to see every hit and down of the game…


…until now.


Last fall (2011) I was still living with my folks and every Sunday after church we’d all eat lunch and end up watching the Houston Texans play all afternoon. Not every game was pretty or a win… but every game was clean, played honorably. Over time it became commonplace, as in “We can’t go out for lunch after church…the Texans play at noon.” My mom’s birthday gift was a Texans sweatshirt, see below:


Needless to say, we were hooked. My brother would come over, we’d watch the Texans fight hard on the field and then we’d all go biking together.

This was one of our short rides in April called the MS150 🙂


The Texans,  who entered the league in 2002, had never made the playoffs in our nine season history.  But in 2011 we made history  after clinching the South Division title and qualifying as the AFC’s third seed. We beat the Bengals, but lost to the Ravens. We were all extremely proud of our team and what they accomplished that year.

The 2012 season has been another season for making records. We are 8-1 for the first time in franchise history. My love for them has only grown. I do have a special love for a few key defensive players: Brian Cushing & JJ Watt. The only reason I need to give is: watch them play, you’ll understand.  Unfortunately, Brian Cushing hurt his ACL during the Jets game earlier this season (a curse on the Jets for eternity…) and he will be out the rest of this season. He’s had a great attitude about it and supports his team through this tough time.

…Can we all take a moment of silence for Brian’s ACL.


Two Sunday’s ago I had the distinct honor and privilege to attend my first Texans game. Big thanks to Jennie Lane 🙂

#babysfirsttexansgame #isthisreallife #wheresbriancushing


I am thankful to the Texans for giving my family something to enjoy together, giving our city something to support together and giving me a better understanding of “overcoming adversity.” (Except for Aaron Rodgers, because he plays football like Jesus.)

Enjoy these little tidbits of joy from my favorite players!

He’s very… confident.

It’s probably true…

Our defense really is something special. Bulls on Parade!

Persuasion in Marketing: 5 Secrets to Human Behavior

This past week a group of Schipulites invaded the Interactive Strategies or ‘IS’ Conference  at Rice University.  This year, the IS conference explored the reasoning behind human behavior and decision making.  Understanding people and why they do what they do is critical for marketers.

Beverly Flaxington

One speaker who stood out to me was Beverly Flaxington (@BevFlaxington) from  The Collaborative for Business Development, Inc.  and author of  Understanding Other People: The Five Secrets to Human Behavior. She unlocks the 5 secrets for us to provide an understanding on the different ways humans look at the world, and she had some fun videos to drive home the point. Knowing how humans filter information, assume and judge different things is crucial in the marketing process. When you step back and think about it, everything we do in life is either selling or buying something (a lifestyle, an idea, a place to eat dinner on Friday night). So how do we use this to our advantage? Read below… I’ve saved her wisdom.

Pandora’s Box: 5 Secrets to Human Behavior

1. It’s all about ME – We each have our own filters and way of seeing the world.

As marketers we need to focus our energy on the listener more than the product or service. Doing so requires active listening and avoiding using the phrase “I know what you mean”. Try lead in phrases such as “In other words”, “Let’s see if I have this” and “If I understand you correctly” to indicate that you really DO understand what they are trying to communicate to you.

2. Behavioral styles come between us.

Think about it… dealing with different behavioral styles is like speaking different languages.  As humans we do a lot of observing and judging of others’ behavior that differs from our own.  Only 7% of what we “hear” during communication is from the words used by the speaker and everything else is from body language… from their pace, tone, gestures, etc.

Bev talked about identifying our DISC Behavioral Styles

  1. Dominance: They are concerned about Results
  2. Influencing:  They are concerned about Communnication
  3. Steadiness: They are concerned about Relationships and Process
  4. Compliance: They are concerned about Quality and Accuracy
What do we do with this? Pay attention to styles! Become aware of your own and others’ styles. Practice matching their style without mimicking.

3. Values speak more loudly than words.

What really matters to people? Everyone has their own value set and we try to persuade through that personal value set. Try to include multiple value sets in your messaging.  Remember that not everyone will care about the same things… and that is okay. Just respect all sides of the spectrum.
What I think is important may not be important to everyone.
 4. Don’t assume I know what you mean.

Context is key in communicating.  Learn to think in terms of “why”… Why is this project so important to me?  Others may not know what you know… Make it clear for them.  Connect what you do with why they care.  Change how you look at the situation. Can others understand what you do and why it matters?  Assumptions cause break downs in communication.

Don’t let this happen to you.

5. Focus on THEM. I’m okay.

If you think you’re right – it’s time to reconsider!  Re-think your communication approach.  How can you persuade on their terms?

Bev also provided us with some keys to confident communicating!

1. Know why – what is the point of this communication? 2. Know who – who am I talking to, my audience? What do I know about them? 3. Create flow – how do we segment the mass amounts of information available to us out there? Have to find a flow, grouping, segments to divide the knowledge and work with all styles. 4. Provide context 5. Establish a next step – leave them with an action item, pulling from your “know why” you had the conversation and persuaded someone.

She closed with a quote, encouraging us to take these gems out into the world and apply them to our every day happenings.

“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.” – Leonardo da Vinci

3 Quick Steps to Set Up Email Reports in the New Google Analytics

Email reports which were set up in the old Google Analytics,  will stop being sent out as of June. They will have to be set up again in the new interface. But not to fear. Below is an easy 3 step guide to get your email reporting set up in the New Google Analytics.

1. Identify what metrics you want on your dashboard.  

  • You can have up to 20 dashboards with 12 widgets (what holds the metric)
  • Below is a picture of what your dashboard will look like. Click home to see yours.

  • This is where your widgets will live when you click “add to dashboard”, which is the next step.


2. Add those metrics to your dashboard.

  • Let’s say I wanted to add Traffic Sources Overview to my dashboard. I would click Standard Reporting and then the Traffic Sources tab on the left. Then click add to dashboard. This will add Traffic Sources Overview to your dashboard.

  • You can do this with any other metric as well. You may want to see the top Pages in Content, so you could go to the Content tab on the left, click into Site Content and click Pages. Then click Add to Dashboard.

  • Once you have added up to 12 widgets on your dashboard you can organize them by dragging and dropping them wherever you prefer.

 3. Set up Email Report with preferred frequency and active period.

  • To do this you need to click home again to view your dashboard and then click the Email button at the top of the dashboard.

  • The window that pops up will prompt you to fill out who you’re sending the report to, the frequency (most people do monthly), the day of the week, and the ‘active for” under advanced options.


  • We recommend setting the ‘active for” to 12 months and setting a reminder to renew the reports in a year. This is good to do anyways since SEO is always changing and you will be able to adapt your reports to what is needed at that time.
  • You can set multiple emails to receive the reports just separate them by a comma.
  • Good luck!