Let the brain growing begin at SchipulCon this week!

schipulconheader

How time flies – one day we’re ringing in the new year, sweating out summer heat and now we are looking right into the face of Fall with a great year under our belts!

But even more exciting than that is the quick arrival of SchipulCon this week – October 15th and 16th at the Houston Zoo! We have some wonderful speakers headed in to town to share their knowledge, tips and strategies with eager Web-enthused attendees and Schipulites. Still not signed up yet? NO PROBLEM!

In addition to our brilliant speakers from both near and far, here are some of the goodies we have in store for you (drumroll please…):

Houston Zoo adventures with a photo walking tour and some surprises!

Houston Zoo

As a SchipulCon attendee, you’ll also have a free pass to the lovely Houston Zoo – so grab your camera and walking shoes to visit some of your favorite animals after our conference sessions. The Schipul team will be leading some Zoo tours on Friday afternoon as well, so you’ll have lots of time to play.

A super conference closing cocktail party with musical guest Runaway Sun and a screening of Electric Purgatory!

electricpurgatorylogo

A gaggle of coolness from our great SchipulCon sponsors!

Southwest Airlines Porch Swing Desserts YouData
Bright Sky Press Coffeegroundz St. Arnold's Brewery
Mashable OneShot Tequila Web Entertainment Guide
Israeli Wine Kolache Factory 1560 The Game
C-47

We can’t wait to see you at the Houston Zoo for one heck of a great SchipulCon! There’s still time to get in on the action, so register today! We’ll be sending out a jam-packed email full of all sorts of great details to attendees today, so be on the lookout!

In the meantime, you can find parking and directions to the Houston Zoo here, make last minute hotel reservations through this page and figure out where to eat in the nearby area here (we will be providing lunch both days!) if you need a place for a cozy dinner afterwards.

Trend Tuesday: Talk to me and win a shirt!

Ah, the Blog Contest. Who doesn’t love a good blog contest. You may be think from the title and first words (and perhaps the by line) that this will be a bit of biting criticism calling out the blog industry for selling it self short. Or perhaps you think it is ridiculous self promotion for our current blog contest. Well, this is neither. It is the perspective of those two people who can agree on one thing: Blog Contests work!

One of the values at Schipul is Win/Win. This means that in an interaction or agreement or business-dealing, both sides walk away feeling like they have gained something. When we do work for our clients, we earn their business, and in turn they are provided with a service they need. The Blog Contest is, on most scales, a true example of Win/Win.

The Blog owner can be seeking PR, attention, an urge for traffic, or perhaps they just have extra stuff. To accomplish their goal, they can utilize traditional advertising, but this does not always help them reach their audience in a fun and interesting way. Even online advertising can be a poor fit for the audience or the budget. The flexibility of the Blog Contest allows you to give away pretty much anything, from a Wii Fit to netbooks to cat T’s.

From the reader perspective, generally very little is asked of you. Leave a funny comment, become a fan on facebook, mention something on twitter, etc. Much of the time your odds of winning are quite good compared to a business card fishbowl or a clearing house sweepstakes. And generally there is a high amount of transparency in seeing who wins. Unless a contest gets out of hand (see Wii Fit above), then the contest is contained to the community of people who read the blog, with maybe a few outsiders who are just around for the contest.

Even after a winner is announced, many great things have happened. Either a new reader has won something, which may keep them coming back as a reader, or an old reader has won something, which rewards them for being a part of the conversation. Attention is gained at a cost (like all advertising), but in this case the readers profit, not an Ad agency. Aside from some twitter contests which can be quite annoying (i.e. planet-orbiting-berry), the old-fashioned blog contest is a Win/Win event.

In all seriousness, these contests are really good for everyone and are turning into a great advancement in online economics. The scale of costs and attention help to create a happy event for all involved. A small giveaway creates a small burst of traffic, and giving away something large can create bigger waves on the internets. As a blog creator, you control the size and expense. As a blog contestant, you can control what contests you enter, and what is worth your time/attention/info. Everyone remains in control, traffic goes up, and someone is a winner.

In the words of Michael Scott, this is Win/Win/Win. One Win for the blogger, one Win for the contestants, and a Win for me for explaining it here and encouraging you to create a blog contest. There’s another Win too if you follow me on twitter, because all of my followers are winners.

Friday Fun: Want to Win a HOUSE??

The Myelin ProjectWhat? Win a HOUSE?

Yes, it’s true folks!

One of our awesome clients, The Myelin Project has partnered with Wayne Osteen Custom Homes to Raffle off a brand new home in Amarillo, Texas.

What does The Myelin Project do and what is the raffle benefiting? The Myelin Project goal is to fund research to find a cure for diseases (such as multiple sclerosis) that attack myelin (the magic cells that protect our nerves). Your raffle ticket proceeds go to finding that cure!

The deets:

  • Tickets are $50.00 (FOR A HOUSE!)
  • Only 4500 tickets will be sold (so you have a great chance to him!)
  • The Myelin Project will draw 100 tickets  and those  100  ticket holders  are the finalists
  • The 100 finalists will participate in a  reverse raffle to select the winning ticket  and house winner
  • The giveaway will be held at the house on Sunday, October 18 (You don’t have to be present to win!)
  • The last ticket drawn will be the house winner
  • Results will  then will be posted on  The Myelin Project web site’s home page
Head on over to their registration page to get in on the action and don’t worry–There will be a slew of other awesome giveaways on top of the house so if you aren’t the big winner, you still may get something fun.
Keep in mind that even if you don’t want to live in Amarillo, you can always sell the house (and make money!!). And for a mere $50 you have done something amazing for those who suffer from those terrible diseases.

Tour de Pink: Let’s ride!

Tour de Pink
Pink Ribbons Project on the Great Day Houston set with host, Debra Duncan

Forget about Tour de France, Tour de Corn or even your neighborhood Tour de Decker Prairie….it’s all about Tour de Pink this year!

Tour de Pink is the first bike ride in Texas solely benefiting breast cancer. The event is held annually in order to raise money for the Pink Ribbons Projectin motion to fight breast cancer through awareness and education programs.

Wheels young and old will be lining up, Sunday, September 13th at Prairie View A&M University just outside Houston, TX. Routes are available for all levels and in addition to the registration fee, each cyclist is required to raise $100 in pledges from family and friends.

I’m going to be quite frank…this is your chance to ride for all the boobies across the world! You will not only help to save lives…but you will be supporting a beautiful cause and that my friends, is priceless.

So dig those fuchsia lycras out of storage and WD-40 the Big Tike…it’s time to lock-load-n-ride.

To find out more information on Tour de Pink 2009, please visit: www.tourdepink.org

Follow Pink Ribbons Project on Twitter or become a Facebook Fan!

(UPDATED!) Schipul Blogs potentially compromised – we’re working on it

UPDATE: A virus was found that scripted the insertion of hidden links for black hat SEO purposes.   It did not compromise any data and everything is back to normal.   Questions, concerns?   Give us a call!   (281) 497.6567, ext. 411.

This morning, the Schipul team was alerted of a potential security compromise for our Webfaction hosted client Blogs. We are addressing these issues promptly and thoroughly.

Real English explanation: A hacker has been attacking some Blogs, attempting to install content that neither Schipul nor our clients placed there.   As far as our research has been able to determine at this point, they were not successful in compromising any data.

Our entire staff is dedicated to researching this matter and are all on high alert.   As a client, you do not need to do anything at this point.   If you notice anything out of the ordinary on your Blog, contact us immediately at (281) 497.6567, ext. 411 or via email at support AT schipul DOT com.

 

We will have more information from Webfaction and will update you promptly.

Your security is our top priority – thank you for your trust and your business.

Friday Fun: Check out our SchipulCon Badges (and our giveaway too!!)

SchipulCon BadgeWe’ve got SchipulCon badges!! And now you can too.

Simply head over to our Conference Site, grab some code, and post one of our super neat SchipulCon Badges on your site, blog or twitter background to show your love.

That is not all though!! We want to give some of you a free pass to the conference.

Send us the URL (communications@schipul dot com) to your site showing some SchipulCon love and you could win a free pass to the conference! We’ll be giving away random free passes from now until day one of SchipulCom and it’s so easy to win one! Show some love + Win a free pass! That’s it.