Ever feel the need to check out the awesomeness of conference attendees BEFORE you get there? Ever wish you could spend an evening getting to rub elbows and grabbing a pint with speakers, organizers, sponsors and…. robots…. without the official conference pressure?
We hear ya’ – and have set up one heck of a fun soiree for you at the one and only Saint Arnold’s Brewery for those exact purposes!
The SchipulCon kick off party is not just about the FREE BEER (although we can all agree that’s critical), it’s about WINNING.
Since we just celebrated Schipul’s 14th birthday, we’re giving $100 bucks off to the first 13 people through the door — and the 14th person will attend SchipulCon for FREE.
So get your 14th-person-through-the-door strategy ready, and don’t run over anyone in the brewery. (Didn’t your mother teach you not to drink and run?) Don’t think you can be in the first 14? No one’s going home empty-handed.
Everyone who attends gets $50 off registration until noon on Thursday 9/22. Because sometimes robots like to sleep in after a night at Saint Arnold’s…. just sayin’.
So don’t delay – get your registration on already!
With 3 rooms fulls of fantastic speakers from all across the country and some of the finest attendees around (love you guys!), we just can’t wait to get to SchipulCon to grow your brain, network and creative side!!
October 6th and 7th is coming quickly and we’ve got some extra special announcements for you (psssttt… if you’re not signed up for our SchipulCon newsletter, you’re really missing out!).
Liza Kindred schools us on the future of e-commerce
Ever meet one of those people that just.plain.gets.it? Then SchipulCon speaker Liza Kindred should look awfully familiar with her Drupal, e-commerce and start up butt kickin’ ways.
Her presentation on ‘The New E-Commerce‘ is going to blow you away – learn how to combine the social web, innovative business models and awesome emerging technology to help you sell, sell, SELLLLL!!! Don’t miss this one, seriously.
Personalized Ask a Geek tech and marketing sessions
Think of our Ask a Geek sessions like a Web marketing kissing booth, without the chapstick and breathmints. We’ll have some of our Schipulite Web geeks on call to give you 20 minutes worth of their brains and expertise.
Have a specific pressing Facebook marketing question? Want to feel inspired about your latest Drupal site view? Need a little hand holding on your Twitter tactics (hey now, no frisky business). This is the perfect session for you!
Register for your slot by filling out this form here and get ready to connect to some Web marketing and tech magic like never before!
Get those SchipulCon badges – your website can do the robot!
While you might have two left feet, no reason your website or blog shouldn’t get a little funky. Grab our cool robot and brain SchipulCon badges and share your SchipulCon pride like never before.
Email us a link to your SchipulCon badge-laden website and you just might get a super cool surprise 🙂 Can’t wait to get our geek on with you at SchipulCon – tickets are going fast, jump in to join the fun!
September 1, 2011 is the 14th anniversary of starting the company. 14 years. Considering I was unable to hold a single job for more than 2 years before this (if you exclude teaching on and off at a gym in college) this is impressive for me to stay focused for 14 years. But my job has changed. Years ago I realized that the company had grown to the point that I, me personally, was no longer the one building web sites. Rather my job transformed into growing people. And I enjoy and try very hard to surround myself with brilliant, hard working people with positive attitudes. Turns out they make great employees and they challenge me to grow at the same time.
14 is kind of an awkward age. I think if you are married there isn’t even a recommended gift from de beers given it isn’t a multiple of 5. (Wait. Sheesh, I just looked it up. 14 years is traditionally ivory? What the heck? Do NOT send me any ivory people. Really. Elephants look better with their tusks IMHO.)
And this is my second blog post on blog.schipul.com. I have submitted other posts, but as I was reminded when I mentioned to Katie that I was writing this post, apparently “snark” isn’t appropriate on blog.schipul.com. I must reserve that for my own blog or the Chron. Thus my previous posts were rejected by Katie for official publication. Hopefully this one makes the cut!
Back to the 14 year thing. Obviously I am incredibly grateful to my family and friends who helped me start the business. There truly is no such thing as a self-made-man, woman, entrepreneur, whatever. We ALL get a TON of help in both sweat equity, money, advice, support and every other type of help imaginable. Nobody can do it alone. The media likes to tell the story of a modern day Galt charging forward solo against the odds. It doesn’t work that way. It takes a network of support to start a business. And I had that network 14 years ago and I still have it now. And as I have said many times, the biggest supporter I have ever had is my wife Rachel. If Rachel had not gone back to work in 1997 when I quit my job the company wouldn’t exist at all.
In the early days, huge thanks to Paul Bieniawski, Scott Pederson and Javier Avellan as well. Starting a company is like moving apartments when you are young; everyone says they are your friend, but suddenly they are busy and can’t help on that particular Saturday. Rachel, Paul, Scott and Javier freed up the time to help me and were truly paid in pizza and beer (yes really). Our first server was built on the floor of Scott’s kitchen using left over alpha hardware and a case, motherboard and CPU purchased on Harwin. (Tip for future entrepreneurs – NEVER use “alpha” hardware. Uuuugh, that server was rough. But it got the job done.)
Employees – the team – the heart of the company. I appreciate Jennifer, Rodney, Aaron, Jenny, Katie, Eloy, Kerry, Lyndia and the entire team. We definitely would NOT be celebrating 14 years without all of them. And that’s not even listing some of our former employees who made huge contributions, helped the company move forward and then went on to follow their own path. Their impact was felt and moved the ship forward. And a special shout out to Ellen M, my very first employee, who is awesome despite having gone to t.u.
Clients – we are here to serve our clients and without clients we wouldn’t exist. Saying thank you to our clients, letting them know we understand we work for them, and that we appreciate them, can’t be repeated often enough. So if you are a client reading this – THANK YOU!
I have a lot of history of the company to write. Forgive me if I am missing something and I’ll try to get it all organized by the time we hit 15 years.
So if I didn’t write a blog post at year 10, if I didn’t write one at year 11, 12 or 13, why now? Because 2011 is different for us. We have not had a year this transformative in the company’s history since 2001 when we shut down networkconsulting services and started programming codebase (now called Tendenci.) In fact our theme this year is “Go Big or Go Home” which I borrowed from Aaron’s team goals. That Aaron is a wise man.
“Go Big or Go Home” is definitely not a typical theme for a conservative businessman running a company during a recession. But in 2011 we effectively “doubled down” as they say. Instead of running from a recession, we charged into it and reinvested while cutting costs and reinventing our products. Go big or go home in 2011 means this year we:
Tendenci – Finished the rewrite of Tendenci version 5 on the Amazon server cloud. The rewrite started in January of 2009 and we had a few clients moved onto the new version in 2010. But only in 2011 has our dedicated team of programmers started to really build the recurring revenue and functionality to rival Tendenci 4. I can’t speak highly enough of the team. Writing software ALWAYS takes longer than you want and costs more. That has been the case for us with the rewrite of Tendenci. But it IS done and live on client sites like Discovery Green and ThinkLA. We look forward to converting our other 400 clients to the latest version over the next few years.
Silicon Valley– we opened an office in Silicon Valley in March of this year led by April Kyle. We are learning to speak Californian and finding they aren’t so different from us! West coaster? Give us at call in the valley at 408-430-3137!
Business Processes – kind of boring to talk about, but we have completely reengineered our internal processes from accounting procedures to better utilization of SugarCRM and switching time tracking and moving our email to the cloud. It hasn’t been completely smooth, but it is building a foundation for us to continue our growth unimpeded. Thank you to the team for moving with the cheese in 2011 as we grow! And it helps our clients by improving our efficiency which allows us to reinvest in YOU!
Tendenci self-signup – by the end of 2011 smaller organizations will be able to self signup for a much lower cost Tendenci site for their organization. We have lowered our costs by moving into the cloud and we are passing those savings on to our clients to enable more and more small associations to take advantage of our technology at an affordable price. (Special shout-out to former employee Glenbot who has moved on to a VC backed firm. Without Glen’s contributions to Tendenci 5 over the last few years we wouldn’t be this close. Thanks Glen. I appreciate the beautiful code dude.)
And to our competitors who told our clients we had “stagnated” and had “stopped updating Tendenci,” … um…. ooops, meet T5 baby! Rockin the cloud for a bigger and better future. Two and a half years of serious double-down and rebuilding was hard to endure, but we are near the finish line to the ultimate benefit of our clients.
And the team has done all of that in the fourth year of a recession. Call us crazy, but we figured there would never be a good time to do any of these changes, so why not do them all at once? Why not Go Big or Go Home in 2011?! And we are doing it. And I couldn’t be more proud of our employees or more grateful to our clients and everyone who has helped us not only this year, but every year for the last 14 years.
Please join us for SchipulCon and get some brain candy. We are here to serve you. We are reinvesting to serve you better. And as always, we are appreciative of Houston and the community and friends that have supported us for so long. Thank you!
While there won’t be any jousts and we are not encouraging attendees to wear chain mail (although that would be hilarious), we are excited to welcome the Texas Renaissance Festival as a SchipulCon sponsor! (Disclosure, they are a Schipul client)
The Ren Fest folks be spreading good cheer (in Olde English, of course) and are providing every SchipulCon attendee with 2 tickets to the festival which, conveniently enough, begins the weekend following SchipulCon.
Grab those SchipulCon tickets now, before the goblins get them!
SchipulCon registrations are going fast, be sure to sign you and your favorite co-workers of the round table to enjoy the brain growing and, mayhaps, mead imbibing experience! Our Labor Day discount code ($25 / ticket off, good until 11:45pm Monday, September 5th) is the perfect accompaniment to your registration: laborday
Give your wallet the day off with our handy Labor Day discount code!
While Labor Day was originally designed to celebrate “the strength and esprit de corps of the trade and labor organizations”, the SchipulCon robots are putting their own spin on the holiday offering a handy discount code to all of our favorite laborers, leaders and learners.
Get your SchipulCon tickets with $25 to spare (that’s a decent happy hour tab, folks!) by using this code until Monday, September 5th 11:45pm: laborday
Meet super hero design speaker Brian Sullivan
As if a coupon wasn’t exciting enough, we have even cooler news! Please welcome Brian Sullivan, founder of The Big (D)esign Conference – among other notable achievements, as one of our amazing SchipulCon speakers!
Brian is joining us as an inspirational and actionable presenter bent on reaching the designer within all of us. Yes, even you CEO of that awesome company. And YOU, marketing director of our favorite nonprofit.
Get your SchipulCon tickets – don’t forget your favorite co-workers and clients
Know that post-conference high you get when your brain is so crammed full of ideas that you just can’t bear your old mediocre workstyle any longer? Be sure to bring along your office cohorts so they can join in on the inspiration and excitement too!
Want to bring a group? Let us know and we’ll connect you to a great group rate. Getting hyper about SchipulCon and want your brand to join in the awesomeness? Check out our totally awesome SchipulCon sponsorship info and be part of the buzz! Can’t wait to learn and play on October 6th – 7th!
There’s never been a better place to Create, Profit and Reach – come learn and play with us!
Get excited about our SchipulCon schedule!
We’re not afraid to show you our awesome work in progress, especially as we know what a masterpiece SchipulCon is going to be! Peruse some of our confirmed speakers and general topic areas on the SchipulCon agenda. Check back regularly for more updates!
Robots and brains for your blog and website
No, we’re not quitting our day jobs to become zombies – but we do have some pretty awesome SchipulCon badges to share the love of our upcoming conference!
We’re still doing the happy dance for our upcoming SchipulCon 2011 event on October 6th – 7th in Houston, TX. Seriously – the more we plan, the more awesome it gets. Seeing your name on our roster will make it just that much more special!
SchipulCon is a 2-day learning whirlwind for business owners, marketers, nonprofit professionals, Web geeks and all-around curious people. Do you have a brain, big ideas and awesome goals to accomplish? Then SchipulCon is for you!!
This year’s conference is dedicated to 3 very special areas of awesomeness (go in-depth on these topics on this blog post here):
We want you to learn from the best in a variety of industries, disciplines and creative persuasions. SchipulCon is all about teaching, learning, creating and succeeding in ways you never realized were possible.
Early Bird tickets are going quickly – buy your SchipulCon tickets by 7/31!
Join us! We have a great July-only ticket special that’s quickly coming to a close, so buy your tickets by July 31st to take advantage of a $100 early bird discount.
Count your brain among the hundreds of SchipulCon attendees preparing to make a splash with the amazing content from SchipulCon. We can’t wait to see you there!
Curious about some of our great SchipulCon 2009 content? Watch Ed’s ‘Storytelling through Social Media’ video for a fun and informative blast from the past:
You probably know the Schipul team well enough to realize we wouldn’t throw just any old marketing conference, we’ve got a life and organization changing event planned for you that’s going to knock your socks off!
This year’s event is going focus on connecting offline and online technology, communities and networking to help grow your problem solving creativity and shift those paradigms, baby.
To grow community champions that make the world a better place through extraordinary thinking, smart technology and cross-industry creativity.
The act and art of creation is a powerful force to be reckoned with. Whether you build robots, program software, love to knit or make iPhone apps – you are adding to the human experience.
Our ‘Create’ content track will feature content on topics likes:
Tendenci and Tendenci 5
Smart, game changing design
Programming and app development ( with some love even for the non-programmers out there)
And some pretty terrific offline tech surprises that you are going to LOVE!
Profit (success, business life, management, financials)
Somewhere along the way, the word ‘profit’ has become a negative one. But what is the purpose of business other than to be profitable? What nonprofit can ignore their bottom line in their quest to make the world a better place?
Our ‘Profit’ track at SchipulCon will give you the tools, ideas and inspiration to grow your business through topics like:
Smarter sales strategies
Entrepreneurial and start up tips
Company culture development
Online and offline advertising
HR and people empowerment
Reach (connect, empower, market, optimize)
Let’s get social! We live in a digital era where people connect, teach each other, inspire and assist through powerful technology platforms, mobile devices and face-to-face experiences.
The SchipulCon ‘Reach’ track is all about creating and maintaining those connections – not just adding new Twitter followers, but inspiring your community and audience to take action in ways that benefit you and your organization. We’ll cover lots of ground, including topics like:
Everything isn’t a Facebook Like or Share. Everything isn’t a retweet. Everything isn’t how many times you’ve checked in on Gowalla or Foursquare or bought a Groupon or Dugg something. These ideas aren’t revolutionary.1
But it’s easy, isn’t it? It really easy. You don’t have to leave your computer. You have an infinite number of shots. You can throw as many notecards at the wallâ€”when you have an unlimited number of notecards, you just know eventually something will stick.
To use a military metaphor, there is no substitute for on the ground intelligence. To not use a metaphor at all: There is no substitute for face-to-face meetings. For phone calls over e-mails. There is no substitute for getting out of your chair and attending a conference, or speaking at a luncheon, or for taking a client out for lunch.
This is what I call Analog Marketing. It’s you being youâ€”all your awkward mannerisms, all your beautiful eyes, all your suits that fit slightly off your shoulder, all your quirks and the cadence of the way you speak. It’s getting on the ground and doing the tangible work that will support your digital marketing. And for that, there is no substitute.
Like and Share everything you can. Go viral. Ask for retweets. Do the best you can.2 But in reality, companies don’t have an infinite number of notecards to throw. Companies have to be selective in what they do. They have to make profitable decisions. And the most profitable, sustainable decision a company can make is to put their people on the ground.
Part I: DrupalCon and the birth of the #drupalmonster
I recently had the pleasure of giving a guest lecture at a Public Relations class with co-worker Albert Hughes at his alma mater Prairie View A&M. It was the impetus for writing this piece.
Our company Schipul solves problems. Painting with a broad brush, we solve client problems related to the Internet. For example, a potential client will come to us with one concept: They need a website and they have no idea how to do it. They trust us to not only:
Be honest with them and give them an honest quote3,
but also provide them with the best technology to solve their problem.
One of the solutions our company employs is the content management system Drupal4. We believe in its infinite flexibility, its community, and it is often times the perfect solution to a potential client’s website that needs to be extremely custom.
We realized three things about Drupal as a company:
The community is fiercely loyal;
a lot of people talk about Drupal as a solution, but there aren’t a lot of people “doing it”;
the Drupal community is definitely doing it.
Albert effectively “brought” Drupal to our company as a solution. He had been messing around with it in his personal time, and when a client approached us about a website, he immediately knew Drupal could solve the client’s problem. It did.
At that point, Schipul went full force with Drupal. We learned it and memorized it and taught it and began to take part in the community. We even loved it so much, that at one point, Albert (a rapper by night) produced a quick music video based on a flow of his. Watch this:
Rapping about Drupal is a pretty absurd concept, but it worked. Founder and creator of Drupal, Dries Buytaert, saw it and put it on his blog. The plays on the video sky-rocketed. Albert and I went to DrupalCon that year, and because of the video, people recognized him. He began to cultivate relationships based off his non-Web-based talent. It established him as part of the Drupal community, albeit in a weird way. It showed a love for the product, and the people responded.
Fast forward to a year later, and Albert and myself were attending DrupalCon again. We knew the power of last year’s rap video, and we wanted to do it again. We had just hired a video specialist on our staff, and with his help, Al and I created a remix to Kanye West’s Monster, effectively creating the #drupalmonster. Watch:
Since we had met Dries, we e-mailed him again and asked him to watch the video figuring he would enjoy it. To our intense thanks, he loved it so much he posted it on his blog again. This was two days before DrupalCon.
Here’s where Analog Marketing comes in. We didn’t want the initial push and hype of a mere blog post to stop people from watching the video. We wanted to be a part of the Drupal Community, and we wanted to give backâ€”as I said earlierâ€”albeit in a weird way.
Our idea was this: Print a bunch of moocards (half-sized business cards, halved hot dog not hamburger) with a bit.ly link that pointed to the video. That was it. The only thing on it was this: bit.ly/drupalmonster. When we got to DrupalCon, we had 1,500 printed out at a local Kinko’s, and old-school guerilla-style, handed them out to everything and everyone. We put them on tables. We gave them to Drupal fanatics, we gave them to concierges at our hotel, we gave them to people we’d meet eating lunch at a local pub.
But as we gave them out, we talked to them about Drupal. What they loved, what they didn’t. Some had more to say than others, but we tried to connect with them on some level. Given a captive Drupal audience, this was somewhat easy. (“Hey, we wrote and produced a Drupal rap music video” said to someone who uses Drupal raises an eyebrowâ€”it doesn’t make a lot of sense.) It was a little harder when trying to convince a hostess at the hotel it was worth her time.
But I saw that same hostess the next day and she called me over and said that not only did she watch it, but she pulled her co-workers aside and they watched it. Eventually, her boss saw it too. And as she was telling me this, her boss came over and complimented us on the video, and I got to compliment the hostess for being a good sport and actually taking the moocard back and watching the video.
Warning: Nerdy Business ROI Stuff Coming: A lot of people ask me how to quantify ROI on social media… blah blah blah. This is exactly how: That boss then said to me: “I’m not in control of who does our website, but if I were, I would go with you.” It’s the best compliment you could give not only myself and Albert, but our company. Asking our company to do your website is an honor to us; it’s like asking us to babysit or be invited to your wedding. And because of the work we did on the ground, in the trenches, talking to the people and going to where they were, we would get their business. We would get that honor.5
Part II: SXSW
If there was ever any epic display of Analog Marketing, it exists on the corner of Trinity and 4th St. during the Interactive portion of SXSW. I had the pleasure of attending for the third year in a row, and each year, it seems this spot between the Austin Convention Center and Champions Bar gets busier and busier.
If you’ve never had the pleasure of attending, at this spot and immediately entering the convention center, there are literally hundreds of people handing out any number of things: party invites, QR codes, half-clad women giving you a card with a free trial code on it. It’s Analog Marketing, for sure, but it’s the “Facebook” equivalent of the concept. You have an infinite targeted audience and, most likely, and infinite number of notecards to throw at a wall. So you start throwing.
Companies know SXSWi is an important cornerstone in networking. The sessions are always hit-and-miss, but there’s always one thing you can rely on: People. People are the cornerstone of any business. If you have no buyers, there is no company. The only thing this version of Analog Marketing lacks is the connection. Most of the time, the people are in a hurry. They’re trying to get from Point A to Point B in as quick a time as possibleâ€”the marketer barely has time to hand them a card (one of many they’ve gotten in the past 30 seconds), let alone have a conversation with them about their needs and how the marketer’s product could possibly solve their problems.
We tried the Analog Marketing moocard approach to our video at SXSWi as well, and it was significantly less successful, for two reasons:
We did not have the captive audience. (When you’re at DrupalCon and you’re handing out a video about Drupal, it’s like going to a comic book convention and asking someone to watch an interview with Stan Lee.)
We did not have time to cultivate a relationship with the person receiving the card. (See next.)
Part III: Cultivating the relationship
Our Business Development Director Aaron Long once told our company in a full company meeting:
It’s a lot harder to get mad and permanently leave your best friend.
His intent is this: When we talk to clients, we try to be their friends. They literally pay our paychecks. Being honest, ethical, and doing good are cornerstones of our company’s foundation, so when a new client comes in, we get the blessing of helping their business not only survive, but thrive. That’s our job; it’s why people hire us. In return, they pay our paycheck which allows us to do all the things we love to do when we’re not working. It’s a win/win6.
When you have a good rapport with a client, they’re less likely to leave you. You can be absolutely honest with them, speak with candorâ€”and with those two combinedâ€”have real conversations about what they need their website to do and how we need to accomplish it.
Along the way, you become their friend. You begin to respect each other. You begin to bring in the client’s business as your own; when they succeed, we succeeded. And as they grow and trust you more, they’re less likely to leave. You’ve established a level of trust that has absolutely nothing to do with Digital Marketing. Something you could never buy and something you could never “Like” or “Share” on Facebook. Those things are all part of it, but at the end of the day, you need Analog Marketers to cultivate your relationship with your consumers.
Part IV: What you should be doing now
Laozi (known by any number of variations of his name, such as Lao Tzu) was a record-keeper for the Zhou Dynasty court. He is credited with the following, translated into any number of languages, written 3,000 years ago in one of the most famous texts of all-time, Tao Te Ching7:
Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say, “We have done this ourselves.”
This is the definition of Analog Marketing.
I spoke in Houston once about The Next Generation Website at the Social Media Breakfast Houston. A man was there whom I had never met, nor had the chance to meet after my talk, but called our office later that same day. Our top sales-person, Courtney Pemberton, fielded the call and fell in love with them; it wasn’t even about “selling” to them in the conventional sense. They were Girouard’s General Store, who have the claim of the oldest general store in Texas. Due to my public speaking and Courtney’s expertise, they signed on as a client in an incredibly short amount of time. At the time of writing, their site is still in development, but Courtney has gone out of her way, having fun with the client, because she likes them. Both the project manager and Courtney went to their store and took pictures of everything they could find because it’s such a cool place. She brought the pictures back and in design meetings, the designers fell in love with the place as well, experiencing it through the pictures they took, but also the excitement in the employees’ voices.
And when their designs are approved, and their content is added, and their site goes live, our tasks accomplished, I know they’ll look back and say, “We did this together.” And at that point, Digital Marketing can take over and run its course. I’ll be sure to Like it and Share it on Facebook, but I have confidence knowing it all started with Analog Marketing.
1 Although I am still amazed at how many “public relations” companies just try to convince their clients to get on Facebook or Twitter because it’s like some sort of mandate. News flash: You don’t have to be on Twitter. A better question to ask: Is that where your people are?
2 Recognize that these are still good things and that this statement is not tongue-in-cheek. Just don’t start here. Don’t put your cart in front of your horse.
3 If someone’s quoted you over $100,000 for a website, pleaseâ€”call us. You’re most likely being lied to.
4 For the curious, we use three content management systems at our company: WordPress, Tendenci, and Drupal. The first and last are open-source CMSs that have created and cultivated wildly successful communities. We rely heavily on said communities and are infinitely grateful for the hard work these people do. The second in that list is a currently proprietary CMS our CEO wrote in the early 2000s to keep the company afloat after September 11. It’s currently in its fifth iteration and is still bread and butter to our business model.
5 Even more “ROI”-y stuff: The video had an initial push of around 1,500 plays. As we handed out the cards throughout the conference, the plays continually went up each day: 123, 141, 148, 154, culminating the last day of the conference, topping 200 plays at 202.
To this day, we continually get double-digit plays from the video as it takes on a life of its own. We also continually get sales calls solely because they saw the video, liked it, and thought to themselves, “If they love Drupal this much to make a video, they must have a passion for it.” And passion breeds greatness.
At the time of this writing, the video has over 4,600 plays and 33,400 loads.
6 Also a cornerstone of the business. A card is handed out to every new employee (and to a number of clients/potential clients) that not only lists the cornerstones of the business, but also our Mission and Vision and Schipul Honor Code.
7 I don’t intend to cheapen any form of Taoism or religion by comparing the concepts of Analog Marketing to a sacred text. I take the quote literally at its face-value: Go to where the people are first. It will literally support everything you do after that.
Thanks to Eye-Fi, one of our beloved SchipulCon sponsors, we’ve got LOADS!!! of great photos from SchipulCon popping up on Flickr.
Ziv, our fearless Eye-Fi rock star photographer, snaps his shots and automatically uploads them to the Web – cutting out loads of late night download time, keeping you up-to-date as things happen. FUN!