Designing newsletters for Outlook 2007

Tendencioutlook2007_newsletter_shad
Have you played around with Outlook 2007 yet?  There are some great features, but also a few changes that make a big difference in how your email works.

Our Creative Director Tim Newton came up with some helpful tips and tricks for designing a newsletter to play friendly in Outlook 2007.  You can read the entire Help File here with great visuals and explanations, but read on for the short and sweet version:

  1. Design your layout without any background colors or images – but creative with border or backgrounds that blend into the layout! (see the newsletter image to the left as an example)
  2. You can use a tiled background in Outlook 2007, but must put it into the body tag and specify the image path like this:

    <style type="text/css" media="screen">
        body {
            margin: 0px;
            padding: 0px;
            color: #666;
            background: #5a200e url("http://www.creativeleak.com/images/nl1/bg_Tile.gif")  } 
    </style>

  3. Background colors can be used in a table or a div, but only if there’s not another table or div inside of it.
  4. Try adding these elements to your email designs but remember, the key to any good looking design is what the content looks like

Too busy to design an Outlook 2007-friendly newsletter?  Contact us today and let us know what our awesome design team can create for your organization!