Skip to content
Tendenci - The Open Source AMS Blog

Tendenci – The Open Source AMS Blog

Community Blog for Open Source AMS Makers

Posted on 2013-07-302014-11-02 by Tendenci Open Source Software

Four Easy Ways to Translate Facebook’s New Page Insights into Action

 

Fresh New Data from Facebook - And What to Do About It!

Today we upgraded our Schipul Facebook Page to preview the new and improved Facebook Insights!

Facebook is always rolling out updates* – and we are especially excited when those updates include tools that help our clients make smarter decisions about their social media efforts!

*Note: insidefacebook.com is a great resource for keeping track of all things Facebook – news, stats, and updates!

For now, the new version of Insights is rolling out to a small group of Facebook Admins (log in to your Facebook Page and view your page Insights to see if you’re prompted to preview it). The new Insights will roll out to all pages later this summer.

Actionable Analytics:
4 Easy Ways to Start Making Content Decisions with the New Facebook Page Insights

We love data – and we also know that data is even more powerful when you are able to take action based on it. So we’ve put together a quick list of easy ways to translate the data from Facebook’s new Page Insights into action!

1. Post the Types of Content Your Facebook Fans Engage with Most

Under the “Posts” tab is a report called “Best Posts Types.” Previous versions of Facebook Insights have shown you the engagement of posts of different types, but this new interface aggregates that data into one easy to read report. This report shows average engagement for each type of post (Photos, Videos, Status, Links, etc.).

My one suggestion to Facebook would be to include how many of each type you’ve posted to give you perspective on these numbers. For instance – if a page rarely posts video, higher than average engagement for one video may skew the report.

Facebook Insights - Best Post Types by Engagement

2. Post Content When your Fans are on Facebook

Under the “Posts” tab is another report titled “When your Facebook Fans are Online.” This report shows the times that your Facebook fans saw any Facebook posts – by day and time. The report shows popularity by day and overall time of day patterns. Roll over any day of the week to see how that day’s time of day patterns vary from the average. Take this information to post your content when your fans are most likely to see it.

For instance, Schipul’s Facebook fans are online between work hours (9 AM-5 PM), and then we see a small lull until they’re back home and online again from 7-9 PM.

2013 Facebook insights - Facebook Fan Activity by Time of Day

3. Create Facebook Posts that Drive People Back to your Website

You obviously want your posts to be seen by more people, but also want those people to click through and visit the content you’re sharing – particularly if that content links back to your website. Facebook can be a great way to drive traffic to your website by sharing your fantastic content.

Sort your posts by Engagement (choose “Clicks” from the drop down) to see which posts compelled people to click through most.

For us, most of these clicks were to Facebook photo albums – but others were posts about topics like Branding and Marketing – and Job Postings.

Sort Facebook posts by most clicked

Facebook Posts Content by Clicks

4. Create More Facebook Posts Like the Ones that Reach Beyond your Fan Base

You can also sort your Post Data by how many Facebook Fans vs. Non-Fans were reached. Non-Fans may see your content if one of their friends shared it, or if you Boosted a Post.

Above the table of All Posts Published, click the small arrow next to the “Reach” label. Filter to Fan/Non-Fans.

Filter Facebook Insights by Fans vs Non-Fans

Facebook Fans vs. Non-Fans Engagement

This will update the Reach column to show Fans and Non-Fans reach. Keep an eye out for posts that reach beyond your Fan base, and continue to share more things that are similar to this “viral” content.

Want more? Here are some more great resources  on the new Facebook Insights!

  1. Step by Step Tour of the new Facebook Insights
  2. Review of the new Facebook Insights by Social Media Today
  3. Three Most Useful Metrics in the new Facebook Insights from InsideFacebook.com
CategoriesFacebook, Schipul Social Media TagsActionable Analytics, Facebook, Facebook Insights

Post navigation

Previous PostPrevious BARC Photo Shoot – Behind The Scenes
Next PostNext Update! New LockBox Address for Sending Checks

Recently

  • A year ago today | Global Pandemic
  • Happy International Women’s Day 2021 from Team Tendenci
  • Six Reasons to Switch Your Proprietary Software and LOVE the Open Source with Tendenci AMS
  • Tendenci Software Update Version 12.4.1 & 12.4.2
  • Did you know your iPhone is tracking you without your consent?

Tendenci Help

Have more questions on Tendenci? Visit the Tendenci community forums or the main site Tendenci for more resources.

Categories

  • AMS (23)
  • Announcements (111)
  • Association Management Software (27)
  • AWS (5)
  • Blogging (28)
  • Boss Blog of the Month (8)
  • Business (22)
  • CEO Communications (29)
  • Clients (39)
  • Contests (15)
  • Current Affairs (16)
  • Design (35)
  • devops (2)
  • Do Good (64)
  • dockers (2)
  • Donor Management (3)
  • Drupal (18)
  • Emergency Preparation (8)
  • Emergency Preparedness (15)
  • Event Management (12)
  • Events (112)
  • Events and Conferences (6)
  • Facebook (42)
  • Film (1)
  • Friday Fun (49)
  • Fundraising (15)
  • Future of Web (21)
  • Geek Vacation Guide (26)
  • Houston Arts Community (21)
  • Inspiration (28)
  • Job Bank/Resumes (2)
  • Marketing (44)
  • Media (28)
  • Membership Management Software (12)
  • Memberships (13)
  • Mobile (5)
  • Netsquared (16)
  • Network Maintenance (14)
  • Newsletter Marketing (6)
  • NGO (11)
  • Non-Profit (32)
  • NonProfit (41)
  • NPO (3)
  • Official Schipul Blog (327)
  • Online Video (3)
  • Open Source (55)
  • Payment Processing (6)
  • Programming (12)
  • Public Speaking (19)
  • Release Notes (4)
  • RSS and OPML (4)
  • Schipul Book Club (13)
  • Schipul Cheer (12)
  • Schipul Clients (52)
  • Schipul Co Events (154)
  • Schipul News (32)
  • Schipul Presentations (23)
  • Schipul Social Media (182)
  • SchipulCon (26)
  • Schipulites and Culture (61)
  • Search Engine Marketing (23)
  • Security (38)
  • Silicon Valley (12)
  • Social Software (6)
  • Sponsorships (4)
  • Storytelling (27)
  • Success (16)
  • SXSW (12)
  • System Update (34)
  • Technology (38)
  • Tendenci (166)
  • Tendenci 5 (36)
  • Tendenci software updates (107)
  • Thirty Days of Thanks (75)
  • Tips/Tricks (40)
  • Training (27)
  • Trend Tuesdays (22)
  • Twelve Days of Christmas Giving (13)
  • Twitter (25)
  • Uncategorized (62)
  • Usability (31)
  • Web/Tech (39)

Twitter Feed

Tweets by tendenci

From the Archives

Subscribe

Enter your email address to receive occasional updates. Most updates are posted to the blog or via twitter.

Tendenci – The Open Source AMS

Tendenci – The Open Source AMS

Search

Proudly powered by WordPress