A Photograph is Worth a Thousand Words
We’ve all heard the saying “A picture is worth a thousand words”, and this couldn’t be more applicable when we are talking about your nonprofit organization’s website.
Visual storytelling is key to engaging your donors, members, and community online. Last week, I wrote about how to use online video to tell your organization’s story. This week I want to talk about how to use Photographs and Tendenci’s Photo Album module to share your organization’s stories and events and engage with your online audience more effectively.
Photographs Say the Most Awesome Things!
Photos help you share your organization’s stories, people and mission. Your photos also make your website more visually appealing to new visitors. Here are some great ways to use a photograph to say something awesome about your nonprofit and examples of how some of our nonprofit clients are using their Tendenci Photo Album module.
Photos Convey the Human Perspective of Your Mission
Flip through the photos on the Houston Art Car Parade website where they show off their incredible art cars and, more importantly, how the organization introduces you to the people behind the automotive works of art.
Photos Introduce and Promote the People at Your Organization
Your staff, volunteers and Board members do so much and you can show your appreciation using photo albums to showcase their hard work and efforts. You’ll not only make your biggest supporters feel appreciated – you’ll also increase your online donations since studies show that potential Donors are more inclined to give if they can see what your nonprofit’s team is doing relevant to spending donations that effectively advance your mission.
See how the Children’s Assessment Center showcases their volunteers for their Christmas Toy Drive using Photo Albums.
Photos from Your Past Events Increase Registration for Your Upcoming Events
When you post photos from past event that show your members, sponsors, supporters, donors, and staff having a great time – you are showing new site visitors what they have been missing. This will increase attendance at future events.
Check out ThinkLA’s Event Photos as an example of promoting future event registration using past event photos!
Photos Show-Off Your Capabilities
Photos can be used to show what your organization is capable of and what your facilities are like to build trust and increase the chances that a new visitor will become a fan, participant, and donor. For example, Camp For All’s photo tourof their camp facilities shows parents and their children what they can expect during one of their camp programs and this increases both camp registrations plus support from donors.
Photos Bring More Press
The Media needs great visuals for their stories and they love free photos. Create a page on your website and link to your photo albums that are most news-worthy and about your organization’s mission. Tendenci photo albums even include easy copy and paste html code for each photo you upload to an album that allows you to embed the photos in other places on your website. Share the code with your press releases and make it easy for journalists to pick your story and photo.
Miller Outdoor Theatre has a great example of how to make a photo landing page for the Press.
Flip Through Tendenci’s Photo Albums
Come learn about all the features included with Tendenci’s Photos Module in this Video Tour!
Video Training for Tendenci Photos
We also have a 2 Part Video Training Series on how to upload photos to your Tendenci website and edit them to create great looking photo albums on your nonprofit’s website:
Free Beautiful Stock Photos for NonProfits
We’ve uploaded one hundred gorgeous photographs that you can share and add to your website, free!
Photos Are Great for SEO!
I wanted to leave you with one last reason photo albums rock out your website and that’s search engine optimization. Make sure when you are adding your photos that you use the title, description, and tag fields to boost your rankings and attract new visitors. Learn more about optimizing your photos and other content on your Tendenci website in this great article at The SEM Blog on Optimizing Your Tendenci Website for SEO.
Got Questions and Comments?
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