KFC Double Down Sandwich: Latest Fast Food Disaster or Clever Marketing Campaign?

I am a girl that orders her BBQ brisket with a side of BBQ ribs. I also dabble in the greens, but I feel like no meal is complete without a healthy helpin’ of protein. So it came as quite a surprise, when I – lover of hot dogs, fried chicken, sweet honey ham, and Mongolian beef – was completely repulsed by the new Double Down Sandwich from KFC.

“This one-of-a-kind sandwich features two thick and juicy boneless white meat chicken filets (Original Recipe® or Grilled), two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel’s Sauce. This product is so meaty, there’s no room for a bun” – The Colonel (I kind of want to RAWR and flex my biceps now).

Packing a ridiculous 1,380 milligrams of sodium per Double Down, it is clear that neither nutrition nor taste were involved in the tasty treat’s development. I can just picture the “brainstorming” of the Double Down…

[After an edifying evening at a local pub establishment, Bernard and Otis came home looking for a bite to eat.]

Otis: Hey Bernard, what’s in the fridge?”

Bernard: There are only two fried chicken patties left over from last night, a couple strips of bacon, a piece of cheese, and some secret sauce from KFC.

Otis: That’ll work. Hold up dude…I just got the best idea…

So was it really that simple? Of course not. Have some of the KFC guys spent too much time taken’ in the Ol’ Colonel’s Secret Recipe? Probably. But I also believe they are a lot smarter than we care to admit.

The KFC Double Down Sandwich has almost become a bizarre food phenomenon…which may be a stretch, but no one can deny the fact that everyone is talking about it. Bloggers are becoming bonified Double Down taste-testers, Twitter is having a hunger personality crisis, Google’s new black is KFC red…the buzz is undeniable.  I would even go as far to say that this is easily comparable to Britney Spears– it’s dirty but you have to try it out at least once.

So my question to you is, was this all for the sake of shock value and brand hoopla?

Double Down Duhr!

But who really cares what I think…tell me what you think. Don’t be a coward.

3 Replies to “KFC Double Down Sandwich: Latest Fast Food Disaster or Clever Marketing Campaign?”

  1. I think it's sort of like Scrabble's press release that made people think they were going to allow proper nouns in the game … I don't know if it started out as a marketing ploy, but they certainly didn't do anything to correct the media when they started gaining attention for it. Any press is good press, right?

  2. Hmm… My tongue says give it a gander but my love handles say, chill. I'll be honest, I would never by this but I would like to try (1) bite. My favorite ending of all time by the way Courtney, Double Down Duhr!!!!!!!

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