Social Media Breakfast at Canopy Houston
This month’s Social Media Breakfast included a speaker panel of four folks eager to share their thoughts on SXSW interactive this year. Jerald Reichstein of Bouncing Pixes, Javier Fadul of Culture Pilot, Brian Truax of Black Sheep and Schipul’s own Katrina Kokoska all shared their experiences and thoughts on SXSW and the “next big thing” along with event organizer Kami Watson Huyse .
SXSW for Breakfast
Lots was said, the panel switched from speaker to speaker and became very interactive, which was a great way to get different perspectives and address the audience’s question. There were also some great take-a-ways for those of us who could not attend SXSW interactive.
The Next Big Thing
Brian Truax knows that the biggest “next big thing” seems to be the “game layer”. That little nudge given by brands on social media platforms that compels us to take part in a game or content. The game layer can be a very popular tool for customer acquisition and loyalty while simultaneously motivating consumers to act.
Social Media is staying put
- All the panelists today agreed that some people think that social media is on its way out (yes, some of you out there think that) and the game layer will take its place. The truth is, however that the game layer is not replacing social media but only building upon it. It’s the next level of social media. The next big thing.
- Brands, now, have to become accustomed to behaving within a different type of relationship online.
- There is a need for businesses to pivot the direction of a brand or product based on new developments in technology, brands, or consumer needs and wants. This can only keep their brand relevant and in the public eye.
- The Core Conversation sessions at SXSW were great, as agreed by some members of today’s panel, but the audience was also heeded to prepare for next year by take a list of things you want to learn. This way, if you aren’t learning them, find people who can answer them for you or stay for Q and A at the end of sessions.
- Unfortunately, some companies are finding new ways to use black hat methods to increase conversion. Some facebook ads were used as examples for this.
- Social media behavior was also big in today’s Social Media Breakfast. Standard social norms carry over to the social media realm as well and if a person or a business can’t conduct themselves accordingly, it can get awkward.
- A company’s attempt humanize themselves in social media platforms can backfire depending on how an interaction was conducted. This is where the “game layer” comes into play. It provides a way for a brand to interact on a fun and casual level with anyone in the social media world.
It was a great panel with best of the best geek-filtered info from SXSW . Javier even brought Ogilvy notes from SXSW for everyone to see, which was awesome bonus. A video of today’s session coming soon, so anyone who couldn’t make it can soak up all the SXSW interactive they can. We’ll keep you posted.
Attend today’s Social Media Breakfast? What were your take-a-ways from the panel?