Schipul attends SugarCon 2011

Last week SugarCon 2011 was held in San Francisco, and Schipul was out in full force! SugarCRM is the customer relationship management system that Schipul uses to track all of our client activity. If you’ve ever talked with us or have a site with us right now, we’ve got you “in the system” where we can keep tabs on all the projects going on and make sure you’re getting the client love! SugarCon is a great way for us to interact with others using the system and learn about the cool things they’ve done, as well as learn about new enhancements for the system and hear from technology partners. It also gave the crew some time to hang out with me!

I asked everyone for their thoughts on what was their favorite part of the conference, and two common threads emerged – one, we all loved hearing from HubSpot’s Brian Halligan and Capgemini’s Laurence Buchanan on “Marketing in the Age of Social“. It may be the only time that Comic Sans actually worked for a slide presentation. Additionally, it was exciting to see how different users and companies are customizing the software and expanding the functionality. Here at Schipul, we’ve worked with our SugarCRM provider Epicom to create some custom reports and functionality, like our client portal – but we’ve barely begun to scratch the surface of all that is possible. One of the great things about SugarCRM is that as an open-source solution it can be extremely powerful as folks create new mods and plugins, versus trying to bend a rigid system to do what they want. A lot of “a-ha” moments were reported by the group. As geeks we are totally fascinated by tech and code!

Michael from Epicom meets John-Michael from Schipul

We were also treated to a special private performance of Beach Blanket Babylon, which is the longest running musical revue in history! Pretty cool to get an intimate performance by the cast, and even more cool was the custom songs they created for the Sugar crowd! The cast came out as everyone from Snow White to Elvis Presley, and had the vocals to match. We sat up front to be close to the action and took as many photos as we could until Aaron’s cell phone died. (Then we moved on to mine)

Finale performance

All in all it was an educational and fun week for the group, and was a nice visit with the folks back home for me. Y’all come back soon now, ya hear?