Some of us at Schipul spend a lot of time on Facebook. A LOT. But don’t judge, it’s totally part of our job. Whether we’re sprucing up a profile picture for a client, building out an iframe, checking out the latest Facebook updates (and there’s ALWAYS an update) or trolling to see who’s doing what with their audience, this social networking site commands a good deal of our attention. As such, we’ve seen it all when if comes to the best and worst of Facebook fan pages. Check out the faves from some of the Schipul staff:
No surprise here. Our fashionista/Creative Services Team Account Executive, Katrina Esco, LOVES how Nordstrom uses their Facebook page to highlight their services, and they keep fans coming back with beauty how-to videos hosted by their beauty director using a Beauty Central app.
Katrina also gives Sephora’s Facebook page props for always keeping their content fresh with new promotions as demonstrated on their Exclusive Deals tab. But Katrina gives Sephora the most points for recognizing the importance of photos and fan engagement on their page by feeding in customer pics taken in photobooths installed in select retail locations. You can even browse by location and date.
As for me (Katrina *Scooter* Kokoska), I get a kick out of the Skittles Facebook fan page. And to be perfectly honest, I don’t like the candy even a little, just their marketing. The Skittles page encourages fan engagement by soliciting fan photos and featuring a different “Rainbro of the Week” each week as their profile picture. Also, their posts are random, silly and make me smile (and their not self-promotional). My favorite random post from them this week: “Sometimes I sneak up on my alarm clock when it’s sleeping and yell ‘How does it feel!‘”
I also have mad love for the (client) Tony Chachere’s page. Now this page doesn’t flaunt a lot of bells and whistles. Why? Because it doesn’t have to. Tony’s skips the games and apps and gets right down to what Facebook is all about: Community. They post content about real people doing real things in real life, and their fans love it.
Creative Services Team Graphic Designer, Erica Bogdan, totally digs Red Bull’s Facebook page for their fun videos and games, and loves the aesthetics of the Anthropologie page because: “It’s sooooo beautiful and makes my closet sad.” But Erica’s favorite page? Franklin the Dog of course.
Creative Services Team Assistant Account Executive Garrett Thomas has some interesting favorites of his own. While he doesn’t ‘Facebook like’ the Barbie page, he thinks they do a great job of bringing together Barbie’s multiple personas in a palatable format for their target market.
And he loves the Stride Gum page because, well, who doesn’t love a Yeti with a sense of humor?
What are some of your favorite Facebook fanpages?