When I started blogging several years back, it was considered a cardinal sin to devote an entire post to nothing but pictures of your cats. It was a standard bored blogger fallback. Nothing interesting to say, but still want to put up a post so your readers will check in? HEY GUYS, LOOK AT THIS CUTE THING MY CAT DID! Perhaps understandably, to many people those posts signaled a blogger who had just lost all street cred. [Blogger “street” cred being so very important of course.]
Funny how times have changed. Now it’s not only acceptable to post pictures of your cats, if you slap a silly saying on top of it you have the potential of becoming an internet sensation overnight. If you’ve ever visited the Schipul office, you know that we have a fondness for these four-legged furry creatures. Some of us have cats that are so talented they tweet! LOLCat images find themselves in just about every office-wide email thread, and some of us [not saying who] might have a small collection of the images prepared for any occasion that might arise.
We’re also big fans of (client) IKEA. From delicious lunches to roaming the aisles looking for that new great thing we just have. to. have. So naturally, when we got wind yesterday of a marketing experiment from IKEA UK that involved dropping 100 cats in a store overnight, just to see what would happen, we fell in love. It’s a very creative campaign and as you’ll see, resulted in some lovely images. We can’t wait to see what the final product looks like.
UPDATED: Here’s the final product! Thanks @McTello for the link!
Another big event in Schipul-land this week was the introduction of Google’s new instant search. Now that we’ve all gotten a chance to play with it, it’s interesting to look at how this new move from Google will change the way we search, and as a result, the way we build websites.
But you didn’t want to hear about any of that stuff right now. This is FRIDAY FUN time! So instead, check out the fun application of the instant search from Urlesque.
Now that we’ve killed your afternoon workplace productivity… Have a great weekend everyone!