Here at Schipul we kinda sorta REALLY â¤ website design. And as a designer, I love spending hours scoping the internet in search of beautiful sites that push the envelope in terms of skill and creativity. I’ve come up with a list of six of my favorite popular web design trends (for designers and non-designers alike!) to catch a glimpse of what’s out there on the web and maybe give some ideas for anyone thinking about updating their own website!
Scrolly-Scroll is what I like to refer to for sites that seem to go infinitely horizontally or vertically with content built onto just one page. The navigation of the site will not direct you to another page but will take you somewhere else on the homepage. This technique is definitely not for everyone (especially for folks that have a lot of content on their page) but for people with minimal content and a need to stand out from the crowd, Scrolly-Scroll is a fun site option for navigation.
#2. Illustration Skillz
Site Illustration is a growing trend with site design and can be done in a variety of ways – vector graphics, simple hand illustration, collage, water color effects. The possibilities with illustration are endless but it’s also important to note that some website illustrations can get too overwhelming and distract from the content. Strong and memorable sites are able to find a happy balance with their illustrative graphics and the content of their website.
#3. Texture Love
Texture is something many designers are beginning to frequently use to add more depth to their layout. Whether texture is just the background or to various elements of the website like buttons, a logo, the navigation, etc., adding texture to a website can make the site feel more personable, tangible, and welcoming.
#4. GINORMOUS Images
For a minimalist effect some site designers go for large images on a page with small navigation that sometimes almost seems secondary. Sites that use large graphics and backgrounds are visually eye catching but may not be the best for navigation and sites with large amounts of content to share. Some sites with large graphics and backgrounds like to add a dynaminc element which changes out the picture periodically, giving the viewer more eye candy.
#5. Type Treatment
Some site designers like to completely shift their focus away from graphics like large images or illustration and focus solely on typography to make their design stand out. This sites give prominence to type by making large words and numbers the sole feature of the layout. Adding texture and using specialty fonts (aka NOT papyrus or comic sans) help draw the viewers eye to the beautiful lettering.
#6. Color Minimalism
Some websites have a minimum color scheme to achieve a certain aesthetic. This simplicity can be nice while others may view the layout as dull and not “pop” out as much as colorful websites. Color minimalism is definitely a personal preference, just like all the other trends I mentioned earlier, and should be used only if it matches the content of your site.
Feel like I forgot to mention a web trend you love? Drop a note in the comments and let us know which trends you’re really loving right now!