Boss [baws, bos]
-adjective
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exemplifies a unique quality; awesome; incredible
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An expression from the mid 1950s, which fell from favor by the early 1960s….until now..
Majority of corporate blogs are boring fairly informative and only transparent in the fact that they paid “anonymous†to write their posts. There is a complete lack of vigor and let’s be honest, if I wanted to continue reading textbooks, I would have elongated my college curriculum. Basically, I want to hear your story; I want companies to convey transparency, I want to know the people behind the brand and most importantly, I want to talk about a company that is actually doing it right…
New Media Strategies
The team over at New Media Strategies (NMS) have successfully positioned themselves as an industry leader in social media marketing and measurement; completely embracing transparency and putting the individuals that make up NMS front and center. Admittedly, a portion of this information came from their “About’ Overview†page while the latter was discovered when I could not stop reading the NMS corporate blog…and yes my friends, it is very boss.
Seemingly so, the NMS blog has become one of my favorite online reads. One day I am sipping a Sprite on the rocks reading about the Q3 ‘Ass Kicker’ and the next I am learning that the terms “Snuggie†and “Pelosi†actually can find common ground on Twitter. There is a different voice, opinion and face to every single post and you are given the unique ability to relate with the individuals that make up NMS. Seriously, how else would I know that one of their gals has an extreme crush on Jake Pavelka? You can’t make this stuff up and you know what, I totally dig it.
A lot of people are probably wondering who in the world would let their employees’ blog on company time; better yet, write posts that do not directly sell the product. Well folks, his name is Pete Snyder, Founder & CEO of NMS…and undeniably, the biggest advocate for employee blogging.
“It’s not about technology, it’s about the people. So many are concerned with site traffic. We don’t pay attention to that; the blog is for our people – positioning them as thought leaders within the industry in order to educate our clients.”
By simply going to the NMS homepage, you immediately understand what Pete is talking about. I am not one to shout out absurd statistics, but I would venture to say that over 50% is dedicated to the blog posts, NMS clients and each individual that make up the NMS team. It is quite obvious that these people are not robots and I, for one, greatly appreciate that.
“We give people the option to be front and center. It shows the world we really are eating our own dogfood. Our goal is to put the best and most interesting content out there through our blog and who better to do that then the people that are living it every day.”
Unlike many companies, NMS fully supports the NMS team fostering their own personal brands. There is no need for blogging ninja style in fear of receiving the pink slip on Monday. The NMS folks are out there blogging about what they love because it is not just a job, it’s a lifestyle.
Looking for a New York Giants enthusiast? Interested in a bizarre take on food? How about live music in and around the D.C. area? And have you ever heard about Orszagasm? Pete not only encourages these personal interests, better yet, he attributes the growth of NMS largely in part to the growth of the employee’s personal brands.
“We want them to be the brands that we hired from day one. We only want people who have a passion for this industry, so when they begin developing their own blog, we encourage it on and off the clock. NMS is comprised of unbelievable minds and truly talented writers…putting it front and center and embracing personal interests are important to our success.”
You can’t help but admire and respect a company that says, “Here are our people, we love them and so should you!†Ok, maybe Pete didn’t say that exactly, but being able to understand that simply by reading their blog…well, that speaks volumes my friends.
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