In an effort to lure users back to their site and away from 3rd party clients, Twitter is rolling out a slew of new features. The most important feature of the #NewTwitter will allow users to embed videos, photos and other multimedia directly into their streams. Followers will now be able to view these media-rich tweets without having to click on any external links. Instead they will access video, photos and live streaming content from the Twitter interface.
The new UI (user interface) uses a two panel design that allows users to view their feed on the left and media content on the right. If the design looks familiar don’t be surprised. It is essentially the same design as the Twitter Ipad app.
This new design will allow users to integrate multimedia far more easily in their tweeting experience. The #NewTwitter has essentially taken the best features of 3rd party clients like Hootsuite, Tweetdeck, and Seesmic and combined them. Here is a list of some of the new features:
- Streamlined user interface w/ tabs
- Ability to view photos, videos and other media content without clicking a link
- Access to mini profiles
- Access to meta data: location, number of mentions, @ replies, etc
- Access to keyboard shortcuts similar to Gmail
If all these features sound great to you, you will probably have to wait to use them. Twitter is rolling out these changes over the next several weeks. In the meantime, check out this video showcasing the new Twitter design and features.
I don’t know about you but I am perfectly happy with my 3rd party app. I have been using Hootsuite for over a year now and I love it. I can manage several accounts, assign users, view multiple streams, review account analytics, schedule tweets, attached files, images and watch video directly in the stream. Most importantly, I can access Hootsuite from any web browser. I wonder what took Twitter so long to adopt these basic functions to their site.
Don’t get me wrong, once I’ve been upgraded to the new version, I’ll give it a go but something tells me that I will return to my beloved twitter app. How about you? Which twitter apps do you use and will you abandon them for the new twitter? Let us know in the comments.