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Tendenci – The Open Source AMS Blog

Community Blog for Open Source AMS Makers

Tag: NPO marketing

Posted on 2013-08-122014-11-02

Digital Strategies for Nonprofit Organizations – HiMA Luncheon

Schipulites hanging out with Kurt Podeszwa Camp Director at amazing Schipul client Camp For All!
Schipulites hanging out with Kurt Podeszwa Camp Director at amazing Schipul client Camp For All!

Thursday was a great day of learning with the Houston Interactive Marketing Association luncheon!

Schipulites hanging out with Kurt Podeszwa Camp Director at amazing Schipul client Camp For All!

Speakers on the panel included:

  • Kurt Podeszwa, Camp Director at Camp for All,
  • Gena Hyde, Regional Director of Communications at National Multiple Sclerosis Society
  • Justine Randle, Online Media Coordinator at Houston Food Bank
  • Moderated by Monica Danna, ePhilanthropy Manager at St. Luke’s Foundation

Some top take aways from the presentation:

1. Missed Opportunities on your Website!

You are missing huge opportunities to connect with your audience (be it volunteers, other organizations, or donors) if you are not using your website as an interactive tool.

Make sure you are easy to contact through your website by providing contact forms!

2. Constructing your Social Media Strategy

What social media outlets should you be posting on?

The answer for this will be different for every organization. Think about who your audience is and where they “live” online, that is where you want to focus your social media strategy.

What social media outlets should you be paying attention to?

All of them! Just because you are not active on a network doesn’t mean people aren’t talking about you. Even if you aren’t participating keep an eye on your non-primary networks so you can be aware of your online reputation.

What about all this privacy stuff?

Super important! Review and update your privacy policy frequently as the regulations are frequently changing.

3. Email Newsletters

Do you have different audiences?

If the answer is yes then you should be thinking about how you target your newsletter. Don’t overwhelm your contacts with information that isn’t relevant to them.

Have multiple options for opting out of email communication, maybe someone doesn’t want to receive your monthly newsletter but really wants to stay posted about upcoming events. Give them the option to make that choice.

 

Thank you to HiMA and all of the awesome panelists!

 

Posted on 2010-12-302014-11-02

Congrats to our Networked NPO winner!

Networked Nonprofit Giveaway from Schipul

So WOW!   You guys are REALLY into ‘doing good’.   We so enjoyed reading the wonderful comments from nonprofits and friends left on our ‘Networked Nonprofit Book and Training Giveaway post‘ this month.

After reading Beth Kanter and Allison Fine‘s new book ‘The Networked Nonprofit: Connecting with Social Media to Drive Change, ” our team was inspired big time.   We asked nonprofits and NPO advocates to leave a few words about the work they are doing and how they are utilizing Social Media to take things to the next level for a fun giveaway.

Let’s meet our NPO winner!

And now… without further ado, our winner of 5 copies of “The Networked Nonprofit” and a free custom Social Media training is…. Rebuilding Together San Francisco!!!

Rebuilding Together San Francisco website

Be sure to connect with all of these AMAZING nonprofits online

Thank goodness we relied on the ever-handy Random Integer Generator to pick our winner, as we never could have made a decision with such great organizations represented.   If you haven’t read through the great comments, you really must connect with these nonprofits online:

  1. Writers in the Schools
  2. Reggie Bibbs + Just Ask! Foundation
  3. Houston Ballet
  4. The Heritage Society
  5. Dance Source Houston
  6. Brazilian Arts Foundation
  7. Lawndale Art Center
  8. Girls Rock Houston
  9. Rebuilding Together San Francisco
  10. Wide Horizons for Children
  11. Family Planning Association of Maine
  12. Caring Hands Ministries
  13. Zakat Foundation
  14. Sioux Empire Safety Village
  15. Women Empowering Families
  16. YMCA Fort Wayne
  17. Downtown Teens of Saint Louis
  18. Epilepsy Warriors Foundation
  19. Mark Kilroy Foundation
  20. Texas Children’s Hospital Child Protection Program
  21. Overly’s Country Christmas
  22. Kenya’s Kids In Need
  23. Together We Flourish
  24. Columbia County HEALTH

And just because we are geeky, here’s a screenshot of our randomly selected integer:

As always, we love hearing from you!   If you work with a nonprofit that deserves some recognition, leave a comment below so we can add them to the list.

Be sure to check out our upcoming 2011 web marketing training and let us know if we can help get your nonprofit off to a great start in the new year.   Happy 2011!

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