Pinterest Stats – Why Does it Matter?
Because Pinterest users buy what they share!
Analytics are showing that not only has Pinterest exploded in growth over the last year, but also that users of this site tend to purchase things they share on it more than any other social network… which means revenue for marketers who can take advantage of this tool!
- According to Comscore, Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.
- 81% of U.S. online consumers trust information and advice from Pinterest.
- The most popular categories of sharing are Food & Drink, DIY, and Home Decor (source)
Most Popular Categories Shared on Pinterest
- 80% of Pinterest users are Women
- 50% of Pinterest users have children
- 28.1 percent of Pinterest users have an annual household income of $100,000. (source: Ultralinx)
Monitoring Pinterest Brand Activity Online
So you got it: Pinterest rocks and you’ve started using it as part of your social media strategy. You’ve created branded boards, added Pinterest Sharing widgets to your website, and are reading everything you can about best practices for Pinterest marketing (I recommend this great post from HubSpot: “The Ultimate Guide to Mastering Pinterest for Marketing“). Now what?
With all of the new Social Media Tools out there, it is getting more and more difficult to keep track of all of things people are saying about your brand online.
We recently discovered the tool PinAlerts – an easy to use tool that sends you updates when content from your domain is pinned on Pinterest!
Getting Started with Pinterest Brand Monitoring in 3 Easy Steps
Step 1 – Create an Account
The form is really simple – just a name and email and you can get started.
Step 2 – Add Domains
Add as many domains as you like, separated by a comma, that you want to monitor Pinterest posts for. You have options to receive emails once an hour, one a day, once a week, or as it happens (similar to Google Alerts).
Click “Create a Pin Alert”
Step 3 – Receive Emails!
PinAlerts will send you emails at your specified frequency. The emails contain the image that was pinned, the name of the person who pinned, and a link. The nice thing about this is that on Pinterest people use their real names – so you can figure out who your influencers are fairly easily (instead of having to decipher usernames).
Note: I did notice that the first email came through with some older things that it discovered for the first time when I signed up.
Sample Email Alert:
Manage Your Alerts
Log back in to edit, add, or remove alerts you have set up. The interface is really easy to use – so you can add and edit your alerts as much as you like!
What other tools and resources are you using to aid in your Pinterest efforts? Share them in the comments below!