I recently had the privilege to speak to a group of local students working with the Hashoo Foundation – an organization that works on human development and poverty alleviation projects in Pakistan.
The students are specifically working on putting on and promoting their annual Culture Shock Charity Show to support Plan Bee – a Hashoo project that supports a beekeeping collective in Pakistan where one of the few income opportunities for women is beekeeping.
Note: The show will be held November 16 at the Talento Bilingue de Houston. Check it out or donate to Hashoo at hashoofoundation.org!
The students are primarily using social media personally, so we focused on how organizations use social media to advance their cause – and specifically on Facebook and Twitter.
- Social Media for Organizations
- Strategy First
- Social Media Event Coverage
- Facebook Best Practices
- Twitter Best Practices
Strategy First: Social Strategy Basics
- Set your goals – know why you’re doing this! And how you’re going to measure your success.
- Find your audience – Where do they hang out?
- Listen First – Before you dive into a new network, listen
- Keep it Consistent – In branding, voice, goals, etc.
- Your Website is Your Mothership – Your website is home base, it is property that you own. Use social media to complement and get your message out!
- Make it VISUAL
- Tell People How to Talk About You – Let them know what the hashtag is, and how they can help (i.e. “Please RT” or “Please share this link!”)
- Respond to People Who Reach Out to You
- Create Shareable Content!
Ideas for Creating Shareable Social Content for Your Cause:
- Show who beneﬁts and the impact
- Showcase your people – staﬀ & volunteers
- Cover Events
- Provide Stats & Education
- Think Real Time
- Say “THANK YOU!”
- People love top 10 lists
- Piggyback off of Hot Topics/In the News
- Create or share Infographics
- Write how to/FAQs
- Tag People (they just might share your content with their networks)
- Provide Local Content