Skip to content
Tendenci - The Open Source AMS Blog

Tendenci – The Open Source AMS Blog

Community Blog for Open Source AMS Makers

Tag: SoLoMo

Posted on 2013-10-022014-11-02

@Jeremiah Andrick on SoLoMo at IS Conference 2013

Jeremiah Andrick at IS ConferencWe’re at the Interactive Strategies Conference presented by Houston Interactive Marketing Association today taking in all of the goodness of this year’s topic: Marketing in a Multiscreen World!

This morning we watched Jeremiah Andrick (@jeremiah) on SoLoMo aka Social, Local, Mobile. Here are some of our favorite moments from that session!

SoLoMo is a Buzzword

SoLoMo is a buzzword that Jeremiah admits he doesn’t like to use, but the concept is a big one. What SoLoMo really means is the idea that the mobile device can increase and facilitate relationships with brands.

Every customer journey begins with a story – even if you’re just going to the grocery store, that is a journey. Fun fact: Most studies find that people are extremely loyal to their laundry detergent.

“Most of us are on a journey doing something” – Jeremiah Andrick

As web developers we don’t like to talk about it, but the browser tends to be a cold experience. Mobile is more personal, in the moment. That’s what SoLoMo is about.

What Multi Screen Means

Time Inc. found that “digital natives” under 30 years old switch devices (i.e. from phone to tablet to computer) 27 times per hour. That’s once every 2 minutes. For adults age 35-55, they’re switching 15 times per hour.

It’s important to understand not just who you audience is, but how they use technology as well.

For instance, Chrome saves browser history across multiple platforms so if you pick up your phone, it remembers your history from surfing your PC.

And Jeremiah played the latest Chrome commercial that tells a fantastic story of a kid using his Samsung tablet to solve a problem:

Know Your Audience

Jeremiah uses a lot of Luxury brands as examples of what not to do. Luxury brands tend to fall into the trap of thinking that because their product is exclusive they don’t need to allow consumers to buy products or even view their catalog online.

This is an issue, because 89% of women use their phone while they’re shopping. So these brands are missing out on a huge opportunity by making their products not accessible.

SoLoMo has different context within different industries. Jeremiah shared this great graph of different types of products and what is happening online with them – whether consumers are interacting with them Online Purchase or Digital Engagement.

(click to view this photo larger in a new tab)

photo (5)

Mobile Matters – People Buy from Mobile Optimized Sites

Jeremiah shared stats from a recent Google Shopper Study on how much a mobile optimized site impacts your potential customers:

  • 67% of people are more likely to buy when a mobile site works.
  • 61% of people will leave if the site is unfriendly.

photo (4)#SoLoMo Advice – Top 3 Takeaways!

  1. Listen Before you Build – Stay away from trends, try to find what will stick around.
  2. Metrics > Hypothesis > Experiment > Act
    1. This tends to be harder in an agency because clients want fast results
    2. Start with education on why it’s important
    3. Remember what Lord Kelvin said – “If we can’t measure it, we can’t improve it”
  3. At the End of the Day, It’s About Customer Centricity!
    1. Think accessibility
    2. Foster long term relationships
    3. Give them the opportunity to participate

Read On!

Jeremiah will be posting his slides and more resources on his website (probably later today) at Jeremiahandrick.com/hima-is13

Thanks Jeremiah for a fantastic presentation!

=====

Update 10/3/2013: Slides Posted!

Jeremiah posted his slides and notes on his website at jeremiahandrick.com/hima-is13

We’ve also embedded the slides here!

Everywhere – Social Local Mobile from Jeremiah Andrick

Recently

  • A year ago today | Global Pandemic
  • Happy International Women’s Day 2021 from Team Tendenci
  • Six Reasons to Switch Your Proprietary Software and LOVE the Open Source with Tendenci AMS
  • Tendenci Software Update Version 12.4.1 & 12.4.2
  • Did you know your iPhone is tracking you without your consent?

Tendenci Help

Have more questions on Tendenci? Visit the Tendenci community forums or the main site Tendenci for more resources.

Categories

  • AMS (23)
  • Announcements (111)
  • Association Management Software (27)
  • AWS (5)
  • Blogging (28)
  • Boss Blog of the Month (8)
  • Business (22)
  • CEO Communications (29)
  • Clients (39)
  • Contests (15)
  • Current Affairs (16)
  • Design (35)
  • devops (2)
  • Do Good (64)
  • dockers (2)
  • Donor Management (3)
  • Drupal (18)
  • Emergency Preparation (8)
  • Emergency Preparedness (15)
  • Event Management (12)
  • Events (112)
  • Events and Conferences (6)
  • Facebook (42)
  • Film (1)
  • Friday Fun (49)
  • Fundraising (15)
  • Future of Web (21)
  • Geek Vacation Guide (26)
  • Houston Arts Community (21)
  • Inspiration (28)
  • Job Bank/Resumes (2)
  • Marketing (44)
  • Media (28)
  • Membership Management Software (12)
  • Memberships (13)
  • Mobile (5)
  • Netsquared (16)
  • Network Maintenance (14)
  • Newsletter Marketing (6)
  • NGO (11)
  • Non-Profit (32)
  • NonProfit (41)
  • NPO (3)
  • Official Schipul Blog (327)
  • Online Video (3)
  • Open Source (55)
  • Payment Processing (6)
  • Programming (12)
  • Public Speaking (19)
  • Release Notes (4)
  • RSS and OPML (4)
  • Schipul Book Club (13)
  • Schipul Cheer (12)
  • Schipul Clients (52)
  • Schipul Co Events (154)
  • Schipul News (32)
  • Schipul Presentations (23)
  • Schipul Social Media (182)
  • SchipulCon (26)
  • Schipulites and Culture (61)
  • Search Engine Marketing (23)
  • Security (38)
  • Silicon Valley (12)
  • Social Software (6)
  • Sponsorships (4)
  • Storytelling (27)
  • Success (16)
  • SXSW (12)
  • System Update (34)
  • Technology (38)
  • Tendenci (166)
  • Tendenci 5 (36)
  • Tendenci software updates (107)
  • Thirty Days of Thanks (75)
  • Tips/Tricks (40)
  • Training (27)
  • Trend Tuesdays (22)
  • Twelve Days of Christmas Giving (13)
  • Twitter (25)
  • Uncategorized (62)
  • Usability (31)
  • Web/Tech (39)

Twitter Feed

Tweets by tendenci

From the Archives

Subscribe

Enter your email address to receive occasional updates. Most updates are posted to the blog or via twitter.

Tendenci – The Open Source AMS

Tendenci – The Open Source AMS

Search

Proudly powered by WordPress