Tips for Taking Action with Analytics Data: Intro to Google Analytics Webinar Recording

As an Analytics nerd, I was thrilled to have lots of registrants for our recent Intro to Google Analytics webinar! We frequently get questions from Tendenci site webmasters on Google Analytics, particularly from clients who aren’t quite sure where to start to interpret all of the data Analytics provides. It can be a lot to sift through.

The focus of this webinar was not only which reports to focus on when reviewing your Google Analytics Data, but also what to do with that data. We spent a lot of time discussing taking action based on the reports you find in Analytics.

We recorded the webinar and have posted it as a Help File on, and below. Enjoy!

Webinar Agenda

  1. Getting Started with Google Analytics
  2. Top Reports to Focus On
  3. Goal Tracking
  4. Benchmarks
  5. Making Decisions with the Analytics Data
  6. A/B Testing and other Analytics Tools

Watch the On-Demand Webinar Video


Webinar Highlights

A few notes from the webinar on interpreting Google Analytics reports to turn that data into action:

Questions to Ask When Interpreting Any Google Analytics Report

When reviewing any Google Analytics report, take into account the following questions:

  1. How does this compare to last month? Last year?
  2. Is this data what you expected (top keywords, top content, geography, etc.)?
  3. Can you add more content around popular topics/keywords?
  4. Can you make content/keywords you don’t see listed more findable or put a more unique perspective on it?
  5. What keywords are missing from your list? Can you add content around those words?
  6. Look for surprises – is this a rising trend? How can you take advantage?

Ideas for Generating Interesting Content

The best way to rank well for a keyword is to have content on your website around that topic. Once you’ve come up with a list of topics that you would like to bring in traffic around, brainstorm content you could add:

  • Top 10 Lists
  • Piggy back off of Hot Topics/In the News
  • Use Infographics
  • Post How Tos/FAQs (what questions are you getting asked all the time?)
  • Tag People (they are likely to share your content!)
  • Include Local Content
  • Revisit/Update Popular Content (make it a series)
  • Think about other types of content you can utilize (your most popular blog post might make a great video)

More Google Analytics Questions?

What other Analytics questions do you have? Leave them in the comments and we’ll do our best to address them in future webinars and blog posts!