This post comes as a blast from the past by our very own JJ Lassberg – she’s taken a new direction in her creative and tech world, but remains ever a Schipulite! Enjoy her great thoughts around branding!
In a world saturated by marketing ads and promotions, where children watch more than 40,000 ads of TV alone, ย it’s hard gain the competitive edge.
Here at Schipul, we believe there are 10 Top Branding Guidelines that can help you stand out in the crowd:
- Focus on the #1 thing you provide
- Get a short, Clear Tagline that tells me what you are going to do for me
- Be consistent with your branding – don’t change it because YOU get bored, it’s all about ME the customer
- Show that your are the best by choosing top quality, up to date graphics and design
- Use Your Branding EVERYWHERE
- Share your branding with a press kit – give people what they need to talk about you
- Train everyone in your organization to say the same thing about what you do
- Let Your fans rave – them where and how to do it
- A bad reputation is louder and more demanding that even the best branding
- Let go… just a little. Be Fun, Kind and Grateful to anyone willing to engage and share your branding online.
For the full Branding Guidelines – view the Slideshare Presentation Below: