Tendenci Enhancements Help Newsletters Reach More End Users

The Tendenci team works hard to keep your Web marketing efforts successful and effective.  In a recent effort to combat SPAM, we have implemented some changes in the way your Web site sends your emails, newsletters and notifications.

These changes not only make your site’s email compliant with Internet rules and regulations of email delivery, but also increase your site’s email deliverability.

When an Email notification, Contact Form Submission or Newsletter is sent from your Tendenci site, it will now have a sender address of DO-NOT-REPLY-TENDENCI@schipul.net. This email address matches the address of the mail server that is being used to process and send your emails – which looks more legitimate to other mail servers, resulting in increased deliveries.

What are you talking about?

Old Way:
To a server, the following sample email header could look like Spam as it is sent with the sender’s own email address from a Tendenci site’s newsletter generator (@hotmail.com vs. @schipul.net):

Return-Path: mdinkleplotz@hotmail.com
Sender: mdinkleplotz@hotmail.com
From: "Mary Dinkleplotz" <mdinkleplotz@hotmail.com>
Subject: My organization’s newsletter!

New and Improved Way:
By changing the ‘Sender’ path, your email will appear less suspicious as the sender address matches your Tendenci site’s mail server that is being used to send the email (@schipul.net):

Return-Path: DO-NOT-REPLY-TENDENCI@schipul.net
Sender: DO-NOT-REPLY-TENDENCI@schipul.net
From: "Mary Dinkleplotz" <mdinkleplotz@hotmail.com>
Subject: My Organization’s Newsletter

How does this affect me?

If I were sending a newsletter to you from the Tendenci website, you would receive my Newsletter in your inbox and the "Sender" would be DO-NOT-REPLY-TENDENCI@schipul.net (this is generally not displayed by the email application).

The "From and/or Reply To” address will continue to have the email address of the user who was specified in the ReplyTo field pictured below:


You must be sure to include your correct address in the ‘ReplyTo’ field
(see below) to ensure email replies are sent to your email address.
Otherwise, they will be sent to the DO-NOT-REPLY-TENDENCI@schipul.net
and will not make it to your inbox, which would be sad.

The Good News:

This mandatory update was made specifically to help improve your email deliverability.  It also makes your email compliant with regulations outlined here: http://www.openspf.org/Best_Practices/Webgenerated

Please Note!:

With this change, some of the Tendenci Newsletter bounce back features will be temporarily disabled. This means you will not be receiving your newsletter bounce backs until further notice.

Many Tendenci clients count on receiving their bouncebacks to remove or update email addresses on their mailing lists. We are aware that this temporary disruption may be a challenge for you, so we can offer a solution for you.

By editing your Site Variables, you can revert to the old email sender Return-Path, instead of utilizing the new, compliant sender email address. To make this change, you will need to edit the variable called:  SiteEmailNoReplyAddress

We strongly recommend that you do not change this variable as YOUR

If you are still not sure if you like the change, this quote from Ed Schipul pretty much sums it all up:"Yes – it IS less convenient. But spammers make everything hell so we need to do this." – Ed Schipul, CEO