Two years ago I was just another college senior looking for a job when I got what seemed like the opportunity of a lifetime. I was offered a job at Accenture to do technology consulting. In Manhattan, NY. I had visited NYC twice and loved it both times. The bustling city was full of energy, and soon I would be there.
Flash forward to just a year ago. NYC had been hit hard by the financial crisis, and I was not immune. Suddenly there were many people at my level without a current project. There was no doubt that cutbacks were coming. And unfortunately for me, they were coming to my neck of the woods.
My employment at that company ended, and most jobs were on hold everywhere in NYC. This was actually a great opportunity to come home, but not under the best circumstances. I was now on a job hunt in a truly bad time to be looking for work. To top it off, I had little experience, and none whatsoever in my degree area (Mechanical Engineering).
I interviewed over the phone, and my enthusiasm made up for my lack in experience. I quickly learned that I was probably out of my league. But, things worked out better than expected. I got another interview, and finally an offer. Through some miracle I had won the opportunity to work at the place I now call ‘my awesome job’. When I started, the entire staff could fit in a single conference room. From my previous experience at large multi-national corporations, I had never experienced anything like this. Working with a small group of people on projects we are passionate about has been a very welcome change.
Many people are still in a situation similar to mine a year ago. You can view a video of the unemployment rate over the last two years as it grows. I think this is very scary to most people (especially considering the colors used). To me, though, this is a unique time when great things are born. People are pushed to their limits of creativity and forced to think an create things like never before. Many of us are not comfortable, and this discomfort can be the driving factor in invention and creation.
Below is a list of companies you may be familiar with. If you have never heard of them, check them out. I’ve used products or services from all of them in the past couple of years. They are all in different fields and are scattered around the country.
- Publix – Grocery stores in the South East. Over 1,000 stores as of October 2009.
- Texas Instruments – Makers of many tech gadgets, but the calculators are the real deal.
- Tyson Foods – Had chicken recently? It was probably from Tyson, the largest meat producer in the world.
- Zippo – Fantastic lighters, great styles, and there is an app for that.
- Steak-n-Shake – A childhood favorite restaurant of mine. They have one in Houston.
- Meijer – The original hypermarket, and still a private company.
- Penguin Books – I listen to most books now, and quite a few are Penguin Audio Books.
- Morgan Stanley – The bank has had the opportunity for change recently.
- 20th Century Fox – I love a good movie, and these guys make great movies.
- GEICO – love the commercials, and I use them for insurance.
- Altec Lansing – They make the speakers on my desk at work and at home.
- Pepperidge Farm – The Chessmen cookies are so sweet and delicious.
- Harrah’s Entertainment – Nothing like a game of No-Limit Texas Hold’em.
- Dillard’s – The bookend to many malls around the country, it’s a great place to shop.
- Academy – Sports and Outdoors equipment at decent prices.
- Columbia Sportswear – Nothing like a fleece pullover to keep you warm in a Texas winter.
- Hewlett-Packard – PC and printer maker. I see this brand around my home and office.
- Marvel Comics – I’m not a huge comic book reader, but I love a good superhero movie.
- Dollar General – What’s not to love about a store filled with things for a dollar?
- Sara Lee – What started off small now sells food products in over 180 nations.
This may look like a fairly hodge-podge list, but all of these companies have something in common. They were all founded in the 1930’s. During a time in our country where jobs among other things were very rare, 20 different groups found an opportunity for a new business. Surely many of them never could foresee the reach and size of their companies today.
And now today we are presented with the same chance at being able to build something new. For me, it was a new career in a field I am very excited and passionate about. For you, it could be starting the next great service company or electric car manufacturer or inventing a new technology that will change our lives. I urge you not to fear the state of things now, but to instead see this as a blank canvas, ready to be transformed at your hand. Great things rarely come easy, and now is the perfect chance to let your passion push you in a new direction.