You’ve probably seen the commercials, and maybe even the tweets. Microsoft is putting its hat into the search ring (again). This time, it’s shiny and new (and rebranded) with Microsoft’s “Decision Engine” called Bing.
How it works
Bing is marketed as a “decision” engine – it displays results based on what Bing thinks is most helpful. Bing is fully equipped with what Microsoft is touting as a powerful set of intuitive tools to “help you make smarter, faster decisions.”
Image searches allow you to view related searches, filter results by size, layout, color, style, and people… and customize your view. Mouseover an image and to give feedback on the result, and view similar images.
So, how’s it doing?
The SEM blog reported Bing’s release two weeks ago. So what has happened since then?
Bing had 11% of the search market share last week, according to Comscore. Much of this has to do with the fact that it’s Internet Explorer’s default search engine, and the television commercials may have people going on to just “check it out”… but the bottom line is that 11% after two weeks is nothing to sneeze at. For now.
Also, advertisers are reporting that heat tracking studies have shown Bing’s ad placement to be more effective than even Google’s. There’s that good old Microsoft know-how at work!
See for yourself
Keep watching this little engine that could. If Microsoft continues to innovate and give the people what they want – a way to cut through the clutter of search – they could take a niche group out of Google’s market share. One thing’s for sure – it’s “differentiate or get out” time… and that’s what Microsoft seems to get.
Oh, and no, there is no Bing iPhone app yet!