If you are in public relations and you are not neck deep in social media you may be in trouble. Tools such as Facebook, Twitter, Flickr and YouTube have become essential for PR pros. Not surprisingly, many still wonder how to get the greatest positive impact from these technologies, so Ed Schipul will be heading back out on the road this week to make sense of it all. His presentation, “Uncommon Storytelling: Putting the Relations Back Into Public Relations with Social Media,” will be featured at the Public Relations Society of America Gulfstream Chapter luncheon.
In today’s news release on the subject, Ed delivers (ha) a body blow to poor Dominos Pizza for its mishandling of last week’s embarrassing social media fiasco.
“Virtually every week we see examples of companies that make serious mistakes or miss opportunities because they don’t understand the rules of engagement in the online environment,” said Schipul. â€œHoping nobody is going to notice when potentially harmful conversations are happening online is a recipe for disaster. The good news is that used strategically, social media can help to create deeper and more meaningful connections between brands and their communities.
Ed’s presentation is scheduled for noon, Thursday at JM Family Enterprises in Deerfield Beach. Advance registration is $20 for PRSA members and $30 for non-members. For more information, visit www.prsagulfstream.org.
Hope to see you in Fort Lauderdale!