If you believe in the long tail theory, adding up SERP results from all of the smaller search engine results can be just as important as trying to score well in the almighty google. So where do you focus your energy? I vote both. At least submit your site to a few of the relevant …

Continue reading "SEO isn’t just about Google – Alternative Search Engines"

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You’ve heard it before: Location, Location, Location. Just as in the brick and mortar world, Location matters in Search Engine Optimization as well. And this trend is not one to be ignored. Think of it this way: Google is in the business of providing the best answer for people’s questions (questions otherwise known as search …

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Performing Arts Marketing Online I’ve been working here at Schipul for almost a year now. I came here after 4+ years of working for the Society for the Performing Arts in Houston, TX. During this time, my mind has not strayed far from trying to find better ways for performing arts organizations to harness the …

Continue reading "A Reality, A Challenge, An Adventure"

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You’ve probably seen the commercials, and maybe even the tweets. Microsoft is putting its hat into the search ring (again). This time, it’s shiny and new (and rebranded) with Microsoft’s “Decision Engine” called Bing. https://www.youtube.com/watch?v=yIxfk3hS0uU&feature=channel How it works Bing is marketed as a “decision” engine – it displays results based on what Bing thinks is …

Continue reading "Trend Tuesday – Will Bing cut into Google’s market share?"

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For those of us that can’t physically be in California for SMX West head on over the Schipul’s SEM Blog for up to the minute coverage from our very own Jonti Bolles. On top of being our very own nerdy cub reporter she has recently taken over the reigns of our SEM department. I hear …

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