import cost data for roi with google analytics

Google recently announced a partnership with Owox’s data importer for analytics making it available for free. Specifically you can now import costs, or other data pretending to be costs such as number of event attendees, to compare in google analytics.

owox-data-importer

You can get the importer from the chrome store here. And read more about it on the owox site here.

For example, if you are using Google Grants for Nonprofits you could similarly export Tendenci’s event registration dollars from your site and import that for further analysis. Lots of possibilities.

What NPO Software Success Really Looks Like

This image came up as a topic of conversation in a meeting we had this morning and I wanted to share it. It is a pretty accurate description of the open source rewrite of Tendenci from the ground up over the last four years. And I’m pretty excited about the software moving away from the squiggly part on the right in this image from Henry Bloget’s blog post.

success
What People Think Success Looks Like Vs. What It Really Looks Like

Oh don’t worry, we’ll attack new challenges and make new squiggles which will make people think we are off track, or losing it, or “freak them out” as we get to the end of a road and go “oooops, that didn’t work.” But now we know that didn’t work.

It also reminded me of some of Hugh’s quotes in his book Not Sucking that I have always liked. For example:

THERE IS NO SECRET SAUCE

WORK HARD. LIVE QUIETLY. BE FRUGAL. SIMPLIFY. NEVER COMPLAIN. CONSTANTLY ELEVATE YOUR CRAFT.

Sure, a bit of talent and good for­tune comes in handy. It’s nice that you could draw bet­ter than any other kid in your small town, or that your parents had the money to afford ten­nis les­sons after class.

But that just gets you to the star­ting line. The actual race is what hap­pens after that, day in, day out, for many years to come.

And the ones who win, the ones who really ele­vate their craft, are gene­rally the ones who work the har­dest. Life is unfair.

People underestimate the power of hard work. I like that he simplifies it all into Creativity, Mastery and Meaning. He doesn’t lie to you about a four hour work week, or tell you you have to wear Gucci to be happy, he doesn’t even list being happy as a goal. Meaning, Mastery and Creativity are how you don’t suck. Being happy is what happens when you don’t suck. But not always, because it’s hard work.

The best way to not suck is to MASTER something use­ful. Obvious, yes?

Then he drops the story of Jiro on me. (my commentary is below this long excerpt from Hugh’s post).

The thing is, I know TONS of super suc­cess­ful peo­ple, but none of them fit this extreme, celeb-lottery-winner-Reality-TV model. Some of them are actually pretty boring, to be honest. But they lead happy, friendly lives and do VERY well career-wise.

THAT is what most suc­cess looks like, if you think about it. The stuff on TV or in the movies just isn’t REAL enough for us to learn that much use­ful stuff.

So I was thin­king about this again, recently, HARD.

What model would work for folk like you and me? A model that didn’t mean you had to sell your soul to Wall Street, Holly­wood, Washing­ton or the tabloids? A suc­cess model that doesn’t rely solely on the unli­ke­lihood of outra­geously good for­tune or acts of evil?

Then quite by chance, I saw a great docu­men­tary recently: “Jiro Dreams of Sushi”, a film about the world’s grea­test sushi mas­ter, and a light ­bulb EXPLODED in my head.

Our man, 85-year-old Jiro Ono is the world’s grea­test sushi chef– the only sushi mas­ter to ever have been awar­ded three Miche­lin stars. He’s also the oldest per­son to have ever been a reci­pient of that award.

The thing is, he doesn’t have a lot of money or own a fleet of trendy res­tau­rants in all the world’s capi­tals, a-la Wolf­gang Puck. No syn­di­ca­ted TV shows, celebrity-chef book deals or TV talk-show cir­cuits, either.

He just has just a small, plain, dull, ordi­nary-looking, low-key sushi bar with ten seats in the base­ment of a Tokyo office buil­ding, near the sub­way, the kind of non­desc­ript place you’d pro­bably just walk by without stop­ping, if you saw it. Ten seats! Yet he REALLY IS the best in the world at what he does.

Jiro works seven days a week, over 350 days a year (he hates taking vaca­tion), ser­ves sushi and sashimi to peo­ple in very small num­bers, and THAT’S IT. Just sushi. No salad, no appe­ti­zers, no deserts.

Like I said, JUST SUSHI. And by stic­king to this mini­ma­list, bare-bones for­mula, he’s become the best in the world.

A tiny little sushi bar in some ran­dom sub­way sta­tion. Yet peo­ple wait in line, peo­ple book a stool at his sushi bar as much as a year in advance, at pri­ces star­ting around $600 a head. Peo­ple have been known to fly all the way from Ame­rica or Europe, just to expe­rience a 30-minute meal. In an office basement!

I read that and felt humbled. And befuddled. And yes perhaps a bit justified.

I’m also really happy to know others are like me. I don’t particularly consider myself successful but I expect it will all work out. I have many blessings and I work with great people. I have a wonderful family. I’ve also had my share of loss and plenty of criticism, which I have learned comes with the role of CEO even for a small company (note: there are no books on how to be a CEO. You just do your damndest to learn fast!)

Hugh MacLeod

Back to Jiro. I get him. For me, I have been obsessing about one single software product called Tendenci built specifically for associations and non-profits for 13 years now. I’ve had a lot of help. I’ve never wavered nor lost the passion to keep improving it. I’m truly obsessed with making software in a way that makes our CLIENTS successful.

I started it in 2001, (the tech bubble had burst) on the premise, after reading hundreds of marketing books that clients who made money off of your software wouldn’t leave you. That they might forgive a missed deadline, but they would not forgive a security breach. That they wanted the freedom to leave at any time. So all of our clients were sold month to month, export your data and leave whenever you want. (this was before open source was an option and before PHP was around.)

What started on the Microsoft platform is now rewritten by a a great team of programmers who work here, and outsourcers, and hopefully more and more by people in the community. It is now Django/Python/Postgres and Ubuntu. We are working hard, and I am obsessing on adding donor management that integrates with Salesforce Foundation’s free licenses for non-profits. I’m completely obsessed with giving NPOs an alternative – that they can succeed on both bottom lines, financial and causes, and put more of their money and time towards the cause instead of spending 10k/user for Raiser’s Edge.

Can a 13 year old product built on Django give NPOs a real alternative to Raiser’s Edge and Blackbaud? And can it be an OPEN SOURCE product that you can integrate, extend, and experience with no vendor lock in at all? The odds are against me. And there are only 10 stools. And my obsession with achieving this success grows stronger every day, and it is not because I know anyone at Blackbaud.

I’m obsessed with collaboratively building Tendenci not because of what the software itself can do. I’m obsessed and seeking mastery because of what global-non-profits can do with the first open source Python software built specifically for them.  That is my passion.

 

 

 

 

Tendenci Open Source Donor Management Roadmap

Tendenci has come a long way since it was started in 2001. I didn’t have a choice back then so thus began (at the time – we are now open source) a proprietary system. But we work mostly with Associations and Non Profits. They/You (and I can attest first hand after volunteering with several nonprofits over the years) don’t want proprietary – you want OPEN SOURCE!

So what is our roadmap for Tendenci, now completely open source, for donor management?

I have to say we weren’t feeling the urgency on the donor management part until recently. Why? Because Blackbaud (Nasdaq BLKB) acquired Convio and removed the only viable option. And now they are shutting down Common Ground. Not cool. (Side bar: Word is Convio used to advertise “Common Ground, because we’re not Raiser’s Edge.” If that is true or not, it’s still funny and was always a comment that came up at NTEN or Techsoup meetings over the years.)

Tendenci is written in Django and Python and will remain open source. We are adding a basic GPL CRM with modifications for donor management first. More importantly we are integrating Tendenci with the Salesforce Foundation and the Non-Profit Starter pack through their open source connectors and well documented API.

The team at Tendenci is working feverishly to get full Tendenci-Salesforce integration done because we need it too!

We are prepared and qualified. We have a former employee who now works at Salesforce, we use Salesforce ourselves, and quite frankly they seem to care about the non-profit world. We at Schipul are “all in” as they say as are Tendenci powers the majority of our clients are non-profits.

What can you do now to get ready?

If you want to get ready to fully integrate your Tendenci site, hosted with us or self hosted with the open source community version, a good jumping off point would be to read up on the great work the Salesforce Foundation does for Non Profits. Sign up with the Foundation to get your free licenses even if you just want to play around with it.

I’ll try to keep everyone more up to speed on our roadmap, it’s been a crazy year. But make no mistake, we are building an open system that will reduce the costs of advocacy and non-profit associations and foundations by a factor of 10 compared to Raiser’s Edge. There is hope. (Programmer? – join us on github! http://github.com/tendenci/tendenci ) And in case you can’t tell, I’m excited about this!