In recent years, many Russia hacking groups have emerged as one of the most sophisticated nation-state actors in cyberspace, producing highly specialized hacking techniques and toolkits for cyber espionage.
Today’s Tendenci community knowledge share. Here are three very easy free or low cost methods of making a static copy a web site. Use with caution, just know you have the power.
On Windows you can use HTTrack https://www.httrack.com/
On a Mac computer you can use sitesucker ($5) http://ricks-apps.com/osx/sitesucker/index.html
On the go? You can also use sitesucker from the app store to download to your iphone or ipad for $2 http://ricks-apps.com/ios/sitesucker/index.html
Of course for structured data in Tendenci, there are TONS of ways to export including exporting a copy of your entire database. There are help files on common exports like How to export your membership . There are too many options to list them all, but I’d encourage you to visit the support center or just google “tendenci exports” for more.
If you are on version 5 and want to “kick the tires” on Tendenci version 7, use https://demo.tendenci.com – you can login here https://demo.tendenci.com/accounts/login/ using “admin/admin” or “user/user”. It does reset every hour or so because of spammers but you can still get a feel for it. A HUGE upgrade from version 5.
There is also a previous post on making a static copy of your site here that is a bit more technical as well.
Why do we point out all of the ways to copy your Tendenci site (or most sites really)? Doesn’t that make it easier to leave?
Yes. Yes it does. BUT people rarely leave. Or if they do, they typically stay on Tendenci and self host. They’re still part of the Tendenci community which helps us all.
Another reason we promote exports and offsite backups is because we know the more freedom you have, realizing you have that freedom especially on the Tendenci open source platform, makes it less likely for clients to leave.
Think about it. Why would anyone who actually understands their product is open, does far more than other options, is lower cost, and they can self host if they want… why would that person make the decision to leave? It’s illogical.
I mean, who wants to be the President of an Association that takes it backwards in time to proprietary technology or an older open source software built on an unpopular programming language? That’s not in the best interests of the association long term.
Popular programming languages means more coders for open source projects written in that language. And more capable people to modify and customize your install if you choose.
One of our goals is FREEDOM from the tyranny of per-user-licensing, proprietary products that want to own YOUR DATA, long term contracts, sites that post your events on THEIR site so if you leave then the history of that event is gone in the blink of an eye. Companies don’t own your data and they shouldn’t trap you.
We think that is unethical and just wrong.
Further we believe that Open Source Membership Management Software should be written in a Modern Programming Language like Python (watch out for bunnies) and the software should documented and open source (free, as in beer.) Even the US Government likes Open Source!
Want to change something? Get involved! Post on the forums at https://ww.tendenci.com/forums or post an issue at https://github.com/tendenci/tendenci/issues . If you are a programmer or into documentation, submit a pull request.
We make it easy to leave because we hope you don’t. Hence Tendenci has an incredibly low churn rate. That creates stability you can count on.
Ed Schipul, CEO of Tendenci – The Open Source CMS for Nonprofits joins forces with Rachel Magario, a blind motivational speaker and the Assistive Technology Specialist at PACER Center’s Simon Technology Center to discuss Turning a Blind Eye to Good Usability, a workshop dedicated to improving web development and design for accessibility.
The workshop, Turning a Blind Eye to Good Usability, will go into depth about how to optimize your jQuery, HTML and images for true accessibility.
The workshop will be held at the AT&T Conference Center, Room 105 from 11am to 1:30pm on Tuesday, March 11. Turning a Blind Eye to Good Usability is reservation only. Participants can sign up here and will need a valid SXSW badge and an activated SXSocial account. Don’t forget to hashtag! #sxsw #blindeye
We hope to see you there!
Rather than redirect your visitors off of your Facebook page in order to collect a donation, you can now collect a donation on your Facebook page.
Currently it’s available to only a select few.
Charities with a donation button as of December 22 2013
All Non-Profit organizations should take advantage of this opportunity, no matter what your size or how long your organization has existed. In fact, non-profits benefit more if the purchase is made through Facebook, mostly because 100% of the transaction is transferred. Facebook covers the convenience fee that most traditional payment gateways require.
You can sign up for the Facebook Donate button now, but this does not guarantee that you will be accepted.
Once a visitor donates to your organization, their credit card information will be recorded as well as the item that they purchased. It is possible to remove your payment method information from Facebook but it does require some extra clicking.
Donations are currently limited to users located in the United States with their preferred currency set to the US dollar.
All visitors will receive a receipt to their primary Facebook email address which include information in regards to tax deductions.
Collecting credit card information is the goal. Removing the friction and focusing on incentives is the strategy. Amazon One-Click purchases, Apple’s iPhone TouchID, and Google Wallet are some of the other services in this race.
So what does this mean for the traditional website? Is it necessary? One might evaluate the value that can be provided by a traditional website vs a Facebook page.
Once again it is very important to recognize that a Facebook page and traditional website are not mutually exclusive; you can have both. As I stated earlier; you should take advantage assuming your customers pay with the US dollar.
I like to think that it’s less a matter of if you’re going to want a website and more of a question of when you’re going to need a website. If you’re just getting started, then I would start with a Facebook page first. It’s quick, it’s easy, it covers the basics and it’s free.
The basic needs of a non-profit organization are awareness and an avenue in which to donate. Facebook gives that to you. Once you’ve grown large enough, now you can start to consider more robust events, more reporting, and access to your member data.
Currently, I don’t believe there is an easy way to export member data but I could be mistaken. If your non-profit is a smaller version of a parent non-profit then you might require access to export your member data in order to share it with your network.
You might also want to offer more to your members such as discounts on events, job postings, or resume listings. Or maybe you want your own domain where you have more control over your organizations brand. A place that offers a subscription service; allowing you to more easily get into the inbox of your members. You might just be looking to collect more information via a custom form.
In summary, a Facebook page with it’s new donate button is a great place to start and is also a great extra resource to leverage once your website requires more features.
This blog post is intended to get you started. If you have more insight I would love to hear it. Thank you in advance.
Last night, Tendenci Programming Manager John-Michael Oswalt was on the 5 PM CW39 NewsFix newscast commenting on the government’s maintenance of the Healtcare.gov website – and what it takes to make changes to a website of that scale while it’s active.
“With a website of this scale, with all the different pieces that are talking to each other, there’s lots of little things that can go wrong and slow things down.”
“When people know the road’s going to be out, they plan for an alternate route. And they plan around that. So this is going to give them some time and relieve hopefully some of the pressure of the public trying to get into that site and really hammering them with traffic.”
I recently had the privilege to speak to a group of local students working with the Hashoo Foundation – an organization that works on human development and poverty alleviation projects in Pakistan.
The students are specifically working on putting on and promoting their annual Culture Shock Charity Show to support Plan Bee – a Hashoo project that supports a beekeeping collective in Pakistan where one of the few income opportunities for women is beekeeping.
Note: The show will be held November 16 at the Talento Bilingue de Houston. Check it out or donate to Hashoo at hashoofoundation.org!
The students are primarily using social media personally, so we focused on how organizations use social media to advance their cause – and specifically on Facebook and Twitter.
- Social Media for Organizations
- Strategy First
- Social Media Event Coverage
- Facebook Best Practices
- Twitter Best Practices
Strategy First: Social Strategy Basics
- Set your goals – know why you’re doing this! And how you’re going to measure your success.
- Find your audience – Where do they hang out?
- Listen First – Before you dive into a new network, listen
- Keep it Consistent – In branding, voice, goals, etc.
- Your Website is Your Mothership – Your website is home base, it is property that you own. Use social media to complement and get your message out!
- Make it VISUAL
- Tell People How to Talk About You – Let them know what the hashtag is, and how they can help (i.e. “Please RT” or “Please share this link!”)
- Respond to People Who Reach Out to You
- Create Shareable Content!
Ideas for Creating Shareable Social Content for Your Cause:
- Show who beneﬁts and the impact
- Showcase your people – staﬀ & volunteers
- Cover Events
- Provide Stats & Education
- Think Real Time
- Say “THANK YOU!”
- People love top 10 lists
- Piggyback off of Hot Topics/In the News
- Create or share Infographics
- Write how to/FAQs
- Tag People (they just might share your content with their networks)
- Provide Local Content
I recently presented on the topic of Trends in Association Communications Tech to the American Chamber of Commerce Executives (ACCE) 2013 National Conference in Oklahoma City. We got such great feedback from the topic that we decided to turn it into a PDF download covering trends in Association and Membership websites! I hope you enjoy!
The whitepaper is broken down into the follow subcategories:
- Mobile Trends – Including how people are accessing the mobile web in 2013 vs. the past.
- Content Trends – Tips for creating content that is VISUAL and easy to share.
- Membership Trends – Trends in online advertising to get in front of potential members!
- Social Media Trends – Tips for creating highly shareable content!
- Web Analytics Trends – New data tools we can’t live without.
We’d love to hear your feedback! What trends are you seeing in 2013 for Association websites? Let us know in the comments!
One of the most common questions we get asked is “My site is live! Now what?”
Last week we hosted the webinar Auditing Your Live Tendenci Website: Checkups, Analytics, and Benchmarks for Live Tendenci Sites to hopefully help answer that question.
Your Website shouldn’t be static – it should evolve and change as your organization does. It is a good idea to spend time periodically to step back to analyze your website performance and refocus your content strategy.
You can also read a synopsis of the content in our webinar recap on Tendenci.com!
This Webinar Covers:
- Checkups and Checklists for Auditing Your Site
- Content and Keyword Reports and How to Interpret this Data
- Analytics Benchmarks
- What You Need to Know About Mobile and2013 Mobile Trends
- Tendenci Features you may not be using (yet!)
On Demand Video Recording of the Webinar:
Want More Tendenci Training?
View more highlights from this webinar on Tendenci.com
Check out upcoming Webinar Events on the Tendenci Events Calendar!
We had a wonderful time attending and presenting at NTEN’s annual Nonprofit Technology Conference last week in Minneapolis! We got a ton of knowledge on the latest and greatest trends in the NPTech world, got to meet great people, and see some snow!
We will continue to post here to keep the conversation going by recapping some of our favorite panels and trends we saw. We’ve also posted a special page on our website aggregating NTC 2013 Resources and Recaps! We’re starting with a recap of our panel – Level Up Your Fundraising, Understanding the Psychology Behind What Motivates People to Give.
We had a packed house(!) – which tells us that this is a topic that gets people excited. We’re sharing our slides and presentation recap below!
Highlights from our presentation:
Online Giving is On the Rise
We now have over ten years of data on online giving and we have seen online giving continue to grow. According to the 2012 Digital Giving Index, 65% of people gave in 2012 vs only 4% in 2002. The average donation through social media is growing as well as people are more comfortable with social giving, and one study found that giving campaigns that integrated social media raised TEN TIMES more dollars than those that didn’t.
And your website supports more than just an online donation form – your website can increase revenue for your NPO through channels like event registration, sponsor directories, job board listings, and more. (Sidenote – In May we are hosting a webinar on Increasing Your Earned Revenue through Tendenci Modules. Register on our events calendar free!)
More resources on Online Giving Stats:
- 2012 Digital Giving Index by Network for Good
- Infographic: 2012 – It was a very good year for Social Giving
- Online Giving Stats from Charity Navigator
What Motivates People to Give Online?
What motivates people to give in general? There are three primary motivations of people.
Read more about these motivations in Ed Schipul’s Article: Three Motivations of People: Social, Material, Ideological
Three Motivations of People
- Social – Identity, relationships, a sense of belonging
- Material – This is the most straight forward of the three, you give something (time, money, etc.) to get a material gain
- Ideological – Identifying with a cause
We often hope or assume that donors are motivated purely ideologically, but it is important to note that sometimes people start interacting with a nonprofit based on other motivations like social events, material membership benefits, etc The challenge is to nurture the relationship with them and convert them to an ideological supporter!
What Motivates People Online?
Tap Into Visitor Motivations in 7 Seconds
On the web, there is the added challenge of timing – you only have about 7 seconds to tap into these motivations before they make a first impression. If the visitor isn’t hooked in these first few seconds, they won’t continue onto other pages of your site – and certainly won’t donate.
Visitors are Skeptical of Nonprofit Websites
Researchers from Stanford University studied how people evaluate credibility of different types of websites, and found that when it comes to Nonprofit Websites, visitors are generally skeptical.
Evaluating Website Credibility: Design vs. Motive
The credibility study found that on average, visitors use design to evaluate credibility 46.1% of the time. For nonprofits, this percentage is lower than average at 39.6%. Design is still important, but less so for nonprofit websites than other industries.
On the other hand, the researchers found that people use company motive to evaluate credibility higher than average for Nonprofit Websites. Nonprofit websites visitors look for company motive to evaluate credibility at 20.2%, versus 15.5% of the time for all websites on average.
Build Credibility Online Through Content
We’ve presented the challenge – visitors are skeptical of nonprofit websites and you only have a short time to change their minds. But there is some good news! NPOs can build credibility online through content.
Tips for Creating Credible Content Online:
Make it Visual
Visual matter because:
- Visuals show that you are “real” – a photo of your real volunteer is much more powerful than a stock photo of a “volunteer”
- Visuals can be processed more quickly – the average person reads 200-300 words per minute, but can process a visual image in as little as 1/20th of a second
- Visuals aid in STORYTELLING
Emotions drive Buy Decisions.
Recent studies have shown that despite our preconceived notions about rationality driving decision, that actually emotions drive buy decisions- to the point that the human brain can’t make decisions without emotional influence.
Neurologist Antonio Damasio observed this phenomenon through the peculiar behavior of one of his patients. Elliot had suffered brain damage to a part of the brain known as the ventromedial prefrontal cortex, which is implicated in the risk and benefit analysis of decision making.
Elliot ostensibly seemed normal, with one glaring exception. He lacked the ability to make decisions, deliberating endlessly in the face of simple, mundane choices such as whether or not to use a black or blue pen or when to schedule his next appointment. Because brain damage had severed the connection between his emotions and his rational thinking, Elliot was strangely devoid of feeling and even emotionally numb to his own tragic inability to make decisions.
Read more in this article: The Myth of Marketing: How Research Reaches for the Heart but Only Connects with the Head
7 Tactics for Building Credibility Online
1. Framing the Ask
Keep it Consistent
This does not refer to making it visually pleasing, but more about making it consistent with your branding. The 2012 Digital Giving Index showed that branded donation pages raise up to 6x more dollars.
Make it personal
Peer to Peer fundraising was a trend we saw lots of people talking about at NTC. The premise of P2P fundraising is that the ask comes from an individual instead of the organization. Race organizations have been doing this for some time, and now other social causes are creating fundraising kits where a volunteer can set up a donation page and ask their friends individually for donations. This new framing immediately makes the potential donor more connected to the cause, and builds trust because the ask is coming from a friend. Giving is all about trust. And who do you trust? Your friends.
2. Develop Trust
Think about Content you can add to your site that immediately develops trust. Examples of content that builds trust:
- Showcase your people – volunteers, board, staff – through photos, video, bio content
- Show the outcomes of your donations
- Ask for more than money – include other ways to give back like volunteering, in-kind donations, etc.
- Incorporate third party validation
3. Apply Social Pressure
Social is a powerful motivation of people. Use social pressure to:
- Start with the people who already love you
- Host a kickoff event or special experience and invite them to share photos and videos with their friends
- You then reach their extended networks
- Engage new supporters
- Engaging supporters is sort of like dating, you have to work harder in the beginning
- Start by tapping into material or social motivations, offer them something
- Create shareable content and make it easy to share – think about content people love like photos, video, infographics, statistics, etc.
- Easy places to start
- Incorporate social aspects into your website
- Show photos from past events to show how many people came, how much fun it was
- Display the names and photos of people registered for an event on the registration page
- Incorporate Add This (addthis.com) or Share This (sharethis.com) buttons to your pages to make content easily shareable across social media channels
4. Give Back First
As we mentioned before, in the beginning you have to give back first to build trust. There are other ways to do this beyond offering material goods:
Be a trusted source on your cause. Curate content with a resource library on your site. You don’t have to create all of the content, provide value with your time and expertise by curating content from other organizations as well and link out to the great work they’re doing.
Great Client Examples of Content Curation:
- Inclusive Schools Network Inclusive Education Resource Library
- Neuhaus Resource Library (including video interviews from educators)
- Susan G. Komen Houston Resource Library
Listen to your visitors and give them what they want
Review your analytics to determine what content your visitors care most about – and give them more of that!
5. Aim for Slow Change
Meet people where they are. Don’t assume they will start being ideologically motivated – you may have to start with material or social motivations to get them in the door and begin to build a relationship with them. Some examples:
Popular Content Like your Job Board
Tendenci Client PRSA Houston gets 60% of their traffic to the Job Board. They do a great job of using this real estate to cross promote other programs like membership.
Young Professionals Groups
Many NPOs have a Young Professionals Group that meets for networking and happy hour events. These young professionals may not be ideologically motivated by your cause yet… they may just want to drink beer with their friends. That’s ok! Tap into those motivations and offer interesting experiences for them to keep them coming back, and continue to conversation to deepen their relationship to the cause.
6. Inbound Marketing
Inbound Marketing means using content marketing to bring traffic in to you through search engines and social media. Inbound Marketing is based on the idea that your audience (especially Generation Y) no longer gets information “pushed” to them through traditional advertising methods – they read the news and watch television online, and use Google to search for information they want. The challenge is to have your content appear when they are looking for it.
There are two parts to this: Content Marketing and Analytics Tracking. More resources on NPO Content Marketing Strategy.
Want to learn more about NPO Content Marketing? Our own Sarah Worthy is hosting a seminar with ESCHouston on NPO Content Marketing May 9 in Houston, Texas!
7. Recognize Your Value and Charge for it
Recognize the value you provide and charge for it! Many of our clients are membership organizations who offer exclusive benefits like member only events and special member pricing in exchange for membership fees.
Even if you don’t have membership, your Events are a great place to charge for your value. Think about ways to provide value through events and don’t be afraid to charge for these events.
We’ll be posting more NTC Recaps and Resources here!
And be sure to check out our NTC resources page at Tendenci.com/ntc-2013
Questions or topics you’d like to hear more about? Let us know in the comments!
[Photo by Eloy Zuniga Jr.][audience-link]
### You’d like it
For those of you who love to tinker with things or reverse engineer them (destroy them) to figure out how they work, [this is your place][pycon-url].
It’s always great to see the latest and greatest being invented by **2500** of your closest friends. When services and features are extremely undervalued and success is at it’s infancy.
Have doubts about the size of this annual event? [Check out the sponsors][sponsors].
I’ve been a programmer now for more than 10 years and a Python developer for over 3 and I can sincerely say I may never grow old of this stuff. It keeps me young, can I say that? Just did.
### What you’ll see and maybe learn
What to expect when your “[Excepting][exceptions],” little bit of nerd humour there, don’t mind if I do. But seriously, what should you expect if you come on down?
[Photo by Ed Schipul][guido]
1. Well we have lightning talks with rapping programmers. [Listen to this intro][lightning-talks].
2. We have the benevolent dictator which only [speaks genius][keynote]. One of these days I’ll be able to understand his entire talk. AKA the creator of Python.
3. [The creator][keynote2] of the [Raspberry Pi][raspberry-pi]. A less-expensive computer that’s providing for those on the other side of the digital divide.
4. People sporting the latest technology such as [Teslas][tesla] and [Google Glasses][glass]. Maybe the car had more to do with the fact we were in California.
[Photo by Ed Schipul][tesla]
### Tell me more about these “Lightning Talks”
Anyone attending PyCon can have 5 minutes to talk about anything that is *remotely* associated to Python. Bright minds are sitting in the audience, they could be sitting next to you … you could be one. So why not let them speak.
For 5 minutes you can talk to one of the widest Python audiences you’ll probably ever encounter. Talk about a pet project, do a little venting, bring a community together and promote your conference.
Just be careful, developers tend to be highly sensitive to the ole sales-pitch.
### See you next year
We had a great time — I hope this is obvious — we did a lot of learning, and we hope to see you next year.
[Photo by Ed Schipul][group]
1. [Full List of PyCon US 2013 Videos][pycon-videos]
2. [Photos taken by Ed Schipul][pycon-photos]
3. [PyCon 2011 Blog Post][pycon-2011-blogpost]
[pycon-videos]: http://pyvideo.org/category/33/pycon-us-2013 “PyCon US 2013 Videos”
[pycon-photos]: https://www.tendenci.com/photos/set/58/ “PyCon US 2013 Photos”
[pycon-2011-blogpost]: https://blog.tendenci.com/pycon-2011/ “Pycon US 2011 Blogpost”
[lightning-talks]: http://pyvideo.org/video/1853/friday-evening-lightning-talks “Lightning Talks”
[exceptions]: http://docs.python.org/3.3/tutorial/errors.html “Errors and Exceptions”
[keynote]: http://pyvideo.org/video/1667/keynote-1 “Keynote Guid Van Rossum”
[keynote2]: http://pyvideo.org/video/1668/keynote-2 “Keynote Eben Upton”
[raspberry-pi]: http://www.raspberrypi.org/ “Raspberry Pi”
[audience]: http://distilleryimage2.s3.amazonaws.com/fc91835c8d8e11e2beb722000a9f3ce2_7.jpg “PyCon US 2013 Audience”