We like the number 3 and non-profits like to save money and dedicate their funds to their causes. Combine them and you get a super short list of 3 cool things that are free or low cost for nonprofits and associations to control costs.
When event organizers plan fundraising events, they meticulously plan out details regarding location, accommodations, logistics, and fundraising goals, but it’s also important to formulate a strategic plan for connecting with your online community.
In my half, (viewable on SlideShare), I discussed basic tips and tricks to help event organizers make their fundraising events successful.
Three things to keep in mind to make sure your event participants come back year after year are:
Personal relationships drive event fundraising success.
Your organization can significantly influence participant behavior.
Think of the event as an engagement tool to lock in a relationship.
One tangible takeaway for the audience was an event planning checklist for your online strategies. I thought it would be helpful to share it with the rest of the internet! Read on for a detailed explanation of each point. You can download a printable PDF from our website.
6-9 Months Before Your Event
64 percent of participants don’t know to raise funds.
Mobile Optimization
According to Mashable, 17.4% of all online traffic is mobile. If your site isn’t mobile optimized, your event could be missing out on a possible avenue of promotion. Additionally, if participants can’t access basic information about parking and registration on their mobile device, they’ll be less likely to participate again next year.
Template Emails
If you have participant teams fundraising for your event, give them tools to make their jobs easier. Did you know that 64% of participants don’t know that they should be raising funds? Creating email templates for team leaders is a great way to make fundraising easier for everyone involved!
Share Last Year’s Highlights
Past events can be an ill-used marketing medium. Don’t be afraid to resurrect last year’s stories to remind people how great this year is going to be.
Engage in a relationship with your event participants
Share Personal Stories
If your event had beneficiaries, then tell their story. People like to hear about the real people. Show your audience that you’re real and so are the people you’ve affected!
#Hashtag It!
Both Twitter and Facebook use hashtags (#) to aggregate data and content. Establish a hashtag for your event and begin using it to keep track of all your event data and content. That way, you can search for it and event attendees can participate by “hashtagging” posts during your event.
3-5 Months Before Your Event
Pre-Generate Content
Organizing your content ahead of time can really free up your time on event day. As speakers, giveaways, or certain events are locked in, pre-write content about them that you can save and share during the event for increased engagement and exposure.
Continue Sharing
As you continue preparing for your event, continue sharing speaker announcements, past anecdotes, and news. Don’t forget to continue sharing highlights and personal stories. It’s always a good idea to link folks back to your website so they stay engaged with your organization.
1-2 Months Before Your Event
Schedule Your Content
Remember that pre-generated content you’ve been sitting on? Now’s the time to use it. Create a schedule for sharing all those wonderful words online and then put someone in charge of that said sharing.
Photography
Designate, volun-tell, or hire someone to be in charge of photography and create a shot list to document the event. Use photos in your promotional materials and on your website to tell your organization’s story!
Participants are looking for a community, not just to raise funds.
During Your Event
Share Everything!
Just because the event is here doesn’t mean your job is over. Keep using your hashtag and make sure you share announcements and event updates or changes.
Engage, Respond, Act
When people are using your hashtag and talking about your event, you need to be involved. Show that what people are saying is important by responding to what they say. Come up with a plan for how you will respond to social media–both negative and positive feedback need responses!
1 Week After Your Event
We must build relationships of trust.
Say Thank You
Use your online mediums, whatever they may be, to say publicly say thank you to all the volunteers, attendees, and various participants. Send personalized thank you notes to the speakers and participants. It’s a nice extra touch and they be flattered. It show that you put in extra time and that you actually care.
Share Your Photos
Sharing photos should be a two-pronged attack.
Use your social outlets to post a few “teasers” of the photos you took
Store the photos on your site and include full album links on your posts
This way, you’ll share relevant content on social media anddrive traffic to your site.
Share Your Content
If you have any photos, blogs, whitepapers, infographics etc. create a schedule for sharing those to continue exposure and keep people talking about what happened at your event.
1-2 Months After Your Event
Analyze, Analyze, Analyze
Use traffic tools to analyze traffic to all of your sites or online portals. You can use these free tools to ensure accurate results:
Gain insightful feedback from your event participants by sending out a survey. For example, if folks complain about the parking at your event, when it comes time to market your next event, fix the parking situation and let participants know that they helped to make the event better!
Plan Ahead
Use your newly-gleaned analytics to plan ahead for next year by maximizing your strengths and minimizing your areas of weakness.
Additional Resources
You can download a formatted checklist of all these steps in PDF format at on our website.
If you lived through the 70s and the 90s, you know that trends are cyclical.
How many times have we seen bell bottoms and big sunglasses make a come back?
Of course this isn’t limited to fashion. A detailed look into your Google Analytics charts will reveal that your organization has cycles, predicable ones you can plan for.
So how do you read this data and equate the data to your organizations live campaigns?
1) First, collect your data. (Everything you do on a recurring basis including dates). Create an aggregated list of anything involving donor/volunteer/member communication including:
a. Events
b. Newsletters
c. Fundraisers
2) Find your data store. (Google Analytics is free to install and has a lot of useful data.)
3) Choose your relevant date range. I like to look at two or more time frames. Typically a year’s worth of data, a smaller three month period of activity, and a one month period.
4) Run your analytics for the type period then look for patters in your data!
Types of patterns you are looking for are
a. Spikes
b. Sequential Dips
c. Dead Spots
Case Study:
We partnered with one of our clients, a large nonprofit organization, to increase donations an engagement of their audience in nontraditional ways.
To achieve this we turned to the data recorded on their website:
Disclaimer:
The graphs below are pulled from a report in the Tendenci software (the cms software is free for download on https://www.tendenci.com/ – click on “For Developers”). These same practices can be applied with Google Analytics or whatever your analytics of choice is.
This graph shows site activity grouped by module/plugin (for example any event page that was clicked on during the time period would show up as orange)
This is an engagement graph of activity on a client website.
What we noted:
We see a huge increase in site visits on the 4th-6th
Followed by a huge increase in site visits to photos on the 11th
And then a decrease in site activity after the 12th
So what did we find when we matched up the engagement graph with our dates of activities
Saturday, 6th was a large event
Thursday, 11th a newsletter goes out to members
When we compared to another month with a large event, we found the same graph shape.
The data tells us:
Before the event and day of we had lots of people on the site looking for information and directions
After the event we had a dip in activity but we had a lot of people visiting the photo pages to look for images of the event
The newsletter contained links to the images for the event so we had a huge increase in visits to the photo page.
So what types of actions can an organization take based on this data?
Have upcoming event information on your website loud and clear. People will be looking for it
Make sure to be taking lots of photographs at the event – photos generated a huge amount of traffic to the site
Newsletters or an email post event drive traffic.
Add a call to action on your photo pages. These pages get huge amounts of traffic post event and people are reliving the experience – make sure there is a call to action to donations or volunteering.
Engagement is low post event. Brainstorm ways to reengage audience after the event excitement is over.
The patterns are there, you just have to look for them and connect the pieces of the puzzle.
You are a nonprofit or association with a great cause and a world of potential audiences out that that could get involved in forwarding your mission.
So, what if I were to tell you there is a way to accomplish the following actions, that you probably aren’t taking advantage of:
1) Engaging new audiences
2) Utilizing the super powers of your followers and volunteers in meaningful ways
3) Raising funds and awareness towards your mission
Enter crowdfunding
Leverage the crowd!
Crowdfunding is the ability to use the web to raise money for a project or cause.
Last week Pledge Cents – a crowdfunding platform focused on the education community gave a great presentation at Net2.
Luckily we were there to pick up some handy tips on running a successful crowdfunding campaign….
4 Takeaways:
1) Don’t spread yourself thin – choose 1 platform for your campaign – you are kicking yourself if you are sending your supporters to multiple crowdfunding sites and harming your credibility. If the platform wasn’t a good match, go with another one next time.
2) Make a realistic ask. Many people make the mistake of going for the pie in the sky. What is your minimum goal to achieve what it is you want? Start with that number and anything above that is icing on the cake.
“Why wouldn’t we want to reach for the highest we can go?”
Financial reasons
Some crowdfunding platforms will not give you any of your funds if you do not attain a certain percentage of your goal. Example: On Kickstarter, if you do not reach 100% of your goal you don’t get your funds
Some crowdfunding platforms will charge you a percentage of your stated goal
Build street cred
If this is your first crowdfunding venture – let’s start realistic and build trust with new followers before jumping to the big numbers
Finially, it just feels good to be a winner!
There is no limit to how much your allowed to raise – and gosh darn it, doesn’t if feel good to exceed those initial expectations!
3) Keep your donors updated on your progress
If people are donating to your cause, they have invested in you and want to know where that investment is going. Keep them updated. Upload photos and videos. SAY THANK YOU!
The relationship doesn’t end when you reach your goal. Follow up post campaign. If donors can see the good they have helped to create they are much more likely to donate the next time you come a knockin with your next crowdfunding campaign.
4) Make your campaign specific
Andyshea Saberioon from Pledge Cents helps coach a lot of educators on their campaigns. If you send him a campaign that says you want $500 to raise money for calculators – you know what his response is going to be (paraphrasing here) “and? why should we care?”
Who are the calculators for? Why do they need them? How much does each calculator cost? If you want a successful campaign, you need to tell the world your story!
So as an organization, nonprofit, or association what should you be doing?
1) Get out there, try running a campaign
If you have a great project that you just don’t have the budget for, may be the community can help you make it happen
2) Empower your members or volunteers to start a crowdfunding campaign
Maybe some of your members have a great idea for a project. Empower them to make change by supporting their efforts towards a crowdfunding campaign.
Crowdfunding is a great way to get yourself out there to new audiences, especially if your volunteers and members are involved. They are reaching out to their communities to help spread the good and your mission.
Association Management is really really complicated. Having written an AMS from scratch starting in 2001, successful associations versus unsuccessful associations have some clearly visible patterns. Consulting with association clients on best practices we look at the “online health” of an association. The goal is “how can the association deliver greater value to our membership next year via the mobile responsive boostrap3 framework behind Tendenci Open Source AMS. This has led us to some insights.
One big difference in associations and NGOs is that “episodic nonprofits” vs “nonprofits that have a drumbeat” of events and activity are quite different.
Some organizations have ongoing focus on events and audience outreach. For these organizations we see consistent dip and upflow patters surrounding events and consistent high levels of traffic.
Episodic Event Nonprofit fundraiser example one:
Note most of the traffic below is informational and prior to the event (it was a Saturday event.) And the day before had more overall traffic. A follow up newsletter with photos also generated more traffic than the day of the event.
Photos are the number one element of most sites. If they are not, it is typically because the client isn’t posting photos as opposed to a lack of appeal for a particular industry in my experience. (So go get a DSLR!)
Some organizations will focus on outlets that will reengage audiences post event but not have consistent PR and outreach. For these organizations we see a u-shaped curve around the event followed by a consistent decreased linear pattern.
Episodic event number two:
Note they did a great job of building up a drumbeat before the event and again the traffic is seeking information. This event also saw almost 50% mobile traffic suggesting that users were accessing schedules and maps of the event the day of the event.
Some organizations focus primarily on event based engagement. For these organizations we will see steady curve upwards leading up to the event, followed by a drop off.
Modules used by many of our non-profits are partially listed in the menu screen grab below. Note that this is a partial list and varies by client.
This legend explains the correlation between the colors which are the same universally for all Tendenci clients. I blurred the numbers but all of the charts are scaled to print. So 1,000,000 events, if that is the max in a given module will be the same height on the reports as 1,000 events on a smaller association or NPOs site. This is just to help explain it.
For more on Tendenci and how it can help your non-profit, visit www.tendenci.com. It is also completely open source so feel free to try the demo at http://demo.tendenci.com and developers can download and extend it at www.tendenci.org .
Each year in January, I spend time researching different market reports from 2012 to identify the upcoming trends within the technology industry. I use this information to predict what technology and marketing trends will most likely matter to the nonprofit association and open source community so I can give you insight without having to spend the time researching all of this data yourself.
I’m really excited about 2013 because I see a dramatic shift coming this year in the way we all interact with and think about information technology. Knowledge that was once proprietary or extremely difficult to gain is being pushed out onto the web in a volume that we can’t consume fast enough.
Take Coursera.org, for example, where you can take courses from Universities like Stanford, CalTech, and John Hopkins. For Free!!
Coursera is just one of dozens of online education platforms that have free (or nearly free) classes on virtually any topic. Add to this the important details that because the classes are offered through your web browsers – you also can access them anytime and any place with the added bonus of an online community from connecting with the other students who’re taking the class. Personally, I prefer the learning experience I get when I’m on Lynda.com or Codeacademy to that I received back in college. I predict that as more people gain access to the web through cheaper and faster mobile devices, more people are going to these online learning sites instead of paying tens of thousands of dollars in tuition.
Knowledge is Freedom
Knowledge is power when someone else knows how to do something you need done and don’t know how. When you know how to manage your own website, for example, then you can choose whether or not you want to pay for someone to manage your site. You also have the choice of how much you want to manage and how much you want to outsource.
Schipul Technologies has always believed that education is key, and provides tons of free training and resources for our employees and our community. This year, we’re really ramping up our training opportunities for clients and web developers looking for more Tendenci training. Keep an eye on our Events Calendar to find new webinars, in-person workshops, and other classes we’ll be adding this year. We’ll also be sharing more nonprofit website success stories and technology tips and tricks in our email newsletters and here on the blog.
What topics do you want to learn more about? Tell us in the comments below or send us an email. Now, here’s the 3 tech trends I predict will be the biggest nonprofit boosters in 2013.
Avoid the “ooh shiny!” Syndrome in 2013
All three of my top trends are going to be familiar to you. There’s no surprise tech hidden in this blog post… and that’s because 2013 is going to be the year we all focus on simplification and education. Marketers are overwhelmed trying to produce enough content and users don’t have time to read it.
This year, instead of creating a new account for every “next big social media app” – spend time looking into your analytics to see what’s not working that well and cut it out. That’s why each of my predictions include some of the things to consider before you jump into the newest web trend. You’ve got a lot on your plate this year if you’re going to change the world, so be selective with your time.
Trend #1 – Online Video Becomes Mainstream
In the 2012 report released by the NPD Group, 45% of people in a survey said that the TV was their primary screen for watching online videos. In 2011, that figure was 33%. The report also discovered that online video viewing from PCs is declining, because more people are watching internet videos on their TV’s, instead of watching traditional television and cable programs. It’s pretty obvious to me that in 2013, we’ll see that number rise well above the 50% and online video becomes something families watch together.
Google’s been preparing for this for years and you can apply for the Google for Nonprofits program to get a premium YouTube Brand channel that offers additional tools to customize and promote your stories through video. If you already have a YouTube Brand Channel and are trying to figure out how to better utilize it, then check-out this cool YouTube Brand Channel Interactive Show And Tell Google and TED developed. Download the Playbook Guide: Youtube for Good to get started with Youtube for your nonprofit with great tips, examples, and advice specifically developed for nonprofit’s seeking to boost their engagement online through videos.
Should You Focus on YouTube This Year?
Videos are a great platform for telling engaging stories and driving action from people and are a perfect tool for nonprofits. Videos also take time, money, and a fair amount of expertise with filming and editing. Before you dive into a YouTube Brand Channel, you’ll want to evaluate your resources and compare them to the costs involved with managing the production process to create new and engaging videos regularly.
Large organizations probably want to get serious about allocating a portion of your budget for video marketing and make this the year you commit. Smaller and mid-sized organizations who haven’t done any online video marketing yet may want to start with making one video that they can embed on your website and share on your Facebook page to get an idea of what an ongoing video campaign would entail.
I wrote about nonprofit video storytelling in a blog post last year with great advice that still holds true. In addition though, new online video tools have been popping up almost daily that are inexpensive and easy to use. Here’s a few video apps I recommend that will introduce you to online video production and marketing:
Animoto’s Video Maker How- To
Animoto – I love how EASY it is to use Animoto and they offer free upgraded features for nonprofits. Check out the Animoto blog to watch other nonprofit videos created with Animoto.
GoAnimate! Videomaker – Sign-up for their basic plan (it’s free) and try your skills at making animated videos. GoAnimate also has a ton of Video Maker Tips on topics like selecting animation software and directing voice overs in your videos.
Wistia – Host your online videos here instead of YouTube when you need to keep your videos privately accessible by members or specific people. Wistia has a free plan that includes 5 videos, and integrates with other tools you’re already using like Salesforce, Google Analytics, and many social sharing sites, including Facebook.
Trend #2 – Leave Your Wallet at Home, Just Remember Your Smartphone!
Mobile Payments just might be the biggest disruptive tech in 2013. This technology is changing the economy in Africa at a pace never before seen, and Africa isn’t the only economically disadvantaged country that’s benefiting from mobile technologies. Ironically, the U.S. is one of the slowest countries to adopt mobile payments technology, primarily because the US banking industry already had a very large technical infrastructure in place that wasn’t compatible with mobile payment tech.
Americans are gradually adopting mobile payments, and Starbucks, in a partnership with Square, is leading the pack of businesses who’ve discovered how to profit from mobile payments, with a reported 7 million users paying for their morning cup of coffee with their smartphones. Mobile and web merchant account providers have been learning from the early adopters, like Starbucks, that the key to increasing consumer adoption of mobile payments means designing a better experience via “virtual wallet” apps for iOS and Android devices.
Square, for example, offers a free mobile wallet app that includes features for earning and tracking loyalty points from participating vendors, sending and receiving virtual gift cards, and reporting tools on how you’re spending money. Square wants to increase adoption of mobile payments by creating that emotional connection between a consumer and their virtual wallet; evident when you visit their website:
“A wallet holds credit and debit cards, half-punched loyalty cards, wrinkled checks, and ancient receipts. But a wallet should do more. It should help you discover great places and earn you rewards. It should help you build relationships, not just pay for things.”
A wallet that helps you build relationships? That sounds exactly like the kind of wallet a great donor is going to have, and that’s why nonprofits should start incorporating mobile payment options that go beyond the web page.
Things to Consider Before Jumping into Mobile Payments
Of the three trends I list here, mobile payments is the one that you definitely shouldn’t ignore. Why? Because it’s relatively cheap, easy to set-up and manage, and you don’t want to ever miss a donation opportunity. Gen Y and Millenials are growing up and growing ever more attached to their mobile devices, and they don’t have the barriers towards adopting new technology.
If you haven’t been taking online payments through your website, then this could be a great opportunity to jump into digital payments for donations. That being said, you still want to do the research to determine if and how your organization can benefit from mobile payment adoption. Here’s some tips to help you evaluate mobile payments:
If you aren’t able to or don’t need to accept financial contributions, then it’s probably safe to say you don’t need mobile payments.
You probably don’t need to spend the money to have a custom mobile app designed, however if you’re looking for options then you might want to check out LevelUp’s white label option which saves you time and money by giving you a custom designed app built on a pre-existing platform.
Sixrevisions has a great article that provides an overview of online payment processing including definitions of commonly used terms and reviews of 10 most common online merchant account providers.
Trend #3 – Tablets are More than Just Mobile, They’re Everywhere
Many nonprofit organizations have been using tablets for engaging with their constituents over the past couple of years. Museums, like the Smithsonian and Children’s Museum of Houston, incorporate tablets into their exhibits to increase interactivity with their members. Humanitarian organizations, like the Red Cross and FEMA, are using tablets for their mobile staff who need access to email and online tools while working in remote locations or regions that have had their infrastructure destroyed from natural disasters.
Even though many nonprofits have readily adopted tablets for mobile engagement efforts, most haven’t taken a look at how their own .Org’s website looks on a tablet, or more importantly, tried to complete their online donation form from a tablet. This past year, tablets were repeatedly out-purchasing smartphones, and I’m predicting that nonprofits will miss out on potential fundraising opportunities if their websites aren’t donation-friendly for tablet users.
What does your website look like on an iPad? How does it look on a 7″ screen vs 9″ or 10″? These are the kinds of questions you should have been asking in 2012, because there’s a great chance that visitors are looking at your website from a tablet now more than their smartphones. If you’d like to see some examples of great mobile sites for nonprofits, check out Nonprofits.org’s article on Nonprofits.org has a great article that shares three great mobile nonprofit websites http://nonprofitorgs.wordpress.com/2012/10/08/three-nonprofits-pioneering-responsive-web-design/”>Three NonProfits Pioneering Responsive Web Design.”
Tablets give you a faster browsing experience and longer battery life compared to smartphones, without sacrificing their portability. In addition to providing a better mobile experience than smartphones, tablets also tend to have lower prices for features than smartphones. You can spend $600+ for an iPhone5 or you can spend $400 for a Google Nexus and get a higher performance tablet that comes with more storage, longer battery life, and a bigger screen. Tablet prices are dropping fast too, with $100 prices being touted at CES this year.
Granted, the tablets don’t come with the ability to make phone calls – but who cares? We can download one of the numerous free (or nearly free) apps that allow us to have voice over IP chats and just hunker down in the nearest Starbucks or McDonalds for the free wi-fi. Check out Viber’s app, for example. I find it interesting that the only “downside” I can think of to a tablet versus a smartphone is the size – and if we go back to trend #1, you’ll recall that we’re rapidly moving our online video experience to the larger tv screens. We want the larger screen.
Tablets seem to have found their niche as the perfect balance between mobility, performance and screen size.
Should You Invest in Tablets and Mobile Tech?
I highly recommend you head over to Beth Kanter’s blog to find the in-depth answer to this question in the post: How and When Should Your Nonprofit Organization Invest in Mobile. It recommends you look at your site’s traffic sources and if you’re getting more than 20% traffic from mobile devices, then you should prioritize getting a mobile-friendly website design. If you’re getting less than 20% mobile traffic but the vast majority of your online community is reporting issues with using your site on mobile devices, you might also want to look at a redesign.
Tablets come with an entirely different interface from other devices, navigating the web using gestures. Finger swipes and taps interact with web pages different than a mouse and keyboard. Most websites, even those with responsive or mobile stylesheets, weren’t designed to engage with visitors that way. A recent survey done by Compuware.com on tablet user web experience expectations shared that not only did tablet users expect a website page to load in 2 seconds or less, tablet users also expected their tablet to perform as well as their laptops.
If you don’t own a tablet, I recommend heading to your local Best Buy or Fry’s and playing with some of the different models. Find one that has access to websites and go look at yours and other sites and try clicking through the sites and performing the same functions you would normally perform from your PC and Smartphone. In particular, try making a donation on your website from a tablet and see if you run into any roadblocks.
Did you run into problems testing your donations form using a tablet? If so – you probably will want to look at updating your site to a responsive designed theme. Want to go more in-depth with tablet design for websites? Here’s some great articles I recommend:
Find out the “Do’s and Don’ts” for tablet website design in this article on 1stwebdesigner.com, which includes tips like keep your website design simple, don’t use flash animation, and consider the information tablet users are looking for when they visit your site so you can highlight this on your homepage and in your site’s headers or footers.
Webdesign.tutsplus.com has a great article that teaches the 6 tips to remember when designing for tablets. The article gives realistic advice like how to design for fingers instead of mouse clicks, and designing for multiple orientations.
Check out the results of a 2013 Consumer focused survey by Accenture which evaluates the devices that are going to be the most popular, and shares the best tactics to use based on your audience’s preferred devices – download the PDF of the Survey and Read the Full Article on TechCrunch.com.
What Trends do You See Coming in 2013?
My predictions are based solely on my experience and research, and you most likely have a different perspective that I haven’t thought of yet. What trends do you see coming in 2013 that nonprofits should be paying attention to?
Coming to Tendenci Websites in 2013: Event Management and Registration Features You’ll Love for Your Festivals, Galas, and Fundraising Events!
2013’s going to be a Big Year, and Tendenci’s working on new updates to your online calendar and event registration module because we want to make sure this is your biggest year yet!
On the 12th Day of Christmas, Tendenci’s Gift to You: Twelve New Updates to the Events Calendar Module!
Here’s 12 new featuresand updates we’re making this year to the Tendenci Events Calendar module to help you manage online registrations for your association programs and fundraising Gala’s.
** We’ve got even more event module updates planned for Tendenci’s 2013 Roadmap, and this list is just to give you a taste of the delicious treats we’ll be adding to Tendenci in 2013!
You’ll Love Creating New Events With These New Features
1) Import and Export Events
Soon You Can Import Multiple Events with a CSV Template!
We’re super excited about this feature because it will make it faster for you to create multiple events simply by importing all of the text and dates in a spreadsheet, instead of having to create and type in all of this information manually for each event.
2) Default Custom Event Registration Forms
Now you have the choice of using the default event registration form, or our improved custom event registration forms. We listened to your feedback this year and the new custom registration forms now have predefined fields that integrate with the website’s database and user records for reporting and simplify the time it takes you to create and customize a new registration form.
We’ve simplified custom event registration forms for you!
If you want to use a custom registration form now, you already will find a default form with the standard contact information handy to add or remove to your form simply by checking a box. You can also customize which fields on the custom form also display on the event roster. Now you can ask what t-shirt size or special meal requests your guests have without the time involved with creating a brand new form.
3) Schedule Automatic Email Reminders to Attendees
Upload Images and Format Event Reminders to Match Your Association’s Brand
When you create new events, you’ll find a new option that enables you to send email reminders to your attendees that you create and schedule. Tendenci will automatically send the reminder for you, so you don’t have to remember to remind your registrants!
4, 5, & 6) Three New Ways to Promote, Search and Display Your Events
4) More Search Options
We’re adding more searchable field filters to the events module so your members can find the events most relevant to each of them. You’ll be able to search your events by date, event type, membership and user group permissions, and more!
5) New Priority Event Feature
You’ll soon find a new Priority checkbox on your new event forms. When you check this, Tendenci will keep your events on top of your events search list, and add a Star icon to your month view calendar. Now you can highlight your main events each month to help your members decide which events to attend.
Tendenci Makes Your Top Events Our Priority Too!
Here’s some fun ideas on how you can use the new Priority Event feature:
National Associations can feature a different Chapter’s programs and events each month to increase engagement from your different local chapter members!
Use the Priority events to promote membership engagement and offer prizes for those who attend every featured event this year!
Increase Corporate Sponsorship and Corporate Membership dollars by offering to add your supporting partners’ events to your calendar with the Priority feature setting for higher level packages.
6) Group-based Permission Settings for Displaying Events
This feature will enable you to designate certain events as “belonging” to certain user groups or membership types and allow you to do some really fun things with how events are displayed on your website. For example, one of your study groups could have their monthly study meetup on your event calendar and you’d assign the event to their study group.
Then, you could create a sidebar or box that would only display upcoming events from your event calendar that are assigned to that study group on the study group’s main information page. Members of the study group could visit the study group page and also see upcoming events specific to the group and you only have to add the event once to your calendar to share it in multiple places on your site!
Better Registration Experience for Your Users!
You want your website to be fun for your users and members in addition to your staff, and we’re making big changes across our website to provide better user experiences for your online community members. Here’s some of the ways we’re making registration for events simpler for attendees.
7) Fewer Steps to Register and Pay for an Event
We’re streamlining our registration form so that event registrants can go through as few clicks as possible when purchasing tickets and RSVP’ing for your association events. For most events, your users will be able to add multiple event attendees, select member versus non-member pricing, and view their total all from one registration page.
Adding new registrants is as easy as clicking a button – literally! Just click “Add Another Registrant” and a new section for the registration form will appear below the first registrant. Click to add as many registrants as you need and then submit just once to register and pay for everyone.
We’re Streamlining Event Registration Process for Your Attendees!
8) Your Users Can Find and Manage Their Events for You!
With the new “My Upcoming Events” option, your members and regular event registrants can now search for events they’ve signed up for, update any of their registration information, cancel events, and add the event to their calendar using the Event ICS option from one place.
Your members can find and manage their event registration information!
Bonus for You and Your Staff: this empowers your members to manage their own event registrations, view outstanding balances, and make payments on your website. This means your event manager doesn’t have to handle as many of these admin tasks and she can focus on all of the important tasks!
9) Updated Email Template for Event Registration Confirmations
We’ve made a few small updates to the default system email template that your website sends to registrants and confirms their registration along with their receipt for paid events.
The new email template includes an image and uses more of the formatting from your events’ description fields to give your event confirmation emails a look and feel that more closely matches your website’s Event Page. We’ve also made some updates to the helpful links section of the email to ensure your event registrants can find all the information about your event details as well as manage their outstanding balances and registration information.
We’re Updating the Look and Feel of Event Confirmation Email Templates!
10) Your Event Roster Now Tracks Attendance
Your event roster has a new “Attend” checkbox where you can mark who attended an event from the roster on your website. If you don’t have internet and a web browser at your event, then you can also print the roster with the Attend checkbox. After the event, take your printout and update the roster on your website with who attended so you can better track and measure attendance for your events.
Tendenci Event Roster to Manage Registrants
This is a huge benefit for large events where you have a team of volunteers handling check-ins. They can all be logged into your website and click to check off the people who they’ve confirmed at the event simultaneously! The next day, you can log into your site and see at a glance who attended and didn’t. You can even view what time they were checked in.
11) Search and Manage Event Registrants Individually
The Event Roster is more intended for you to use to manage all of your event registrants in a batch, and when you need to find a specific registration to cancel or edit – you’ll be seeing some updates here also. We’re adding more information about the registrants to the view, and we’re integrating the event registrant’s contact information and site activity with their user profile on your website.
Manage Individual Event Registrations in Tendenci!
12) Improved Batch Management for Events
On the 10th Day of Christmas, we shared our updates coming to your site’s Admin Backend. You’ll love the updates we’re making that enable batch filtering, editing, and deleting event types, custom event registration forms, and discount codes from the Admin Backend.
Here’s a preview of a new feature that will let you reassign event types:
Keep Your Events Calendar Up-to-Date with Your Association’s Many Changes!
You can quickly change all of the events of one type to another type. Most associations experience lots of changes as they grow and we see features like this helping you keep your website fresh and reflecting the latest changes without demanding lots of time from you and your staff.
Sign-Up for Tendenci 2013 Updates
Keep an eye out on the Tendenci Events Calendar because in 2013, we’re adding new training and workshops for our Advanced Tendenci users. We’ll also start posting scheduled maintenance and software updates, speaking events, and major announcements to help keep you in the loop with what we’re doing at Tendenci.
We are constantly exploring new ways to keep you in the loop with what we’re changing here at Tendenci. Let us know how you like to find out what’s going on here at Tendenci!
MERRY CHRISTMAS FROM TENDENCI!
We’re celebrating the Twelve Days of Christmas with daily previews of the all new Tendenci Features coming to your association website in 2013! Join us each day to “open new gifts” filled with feature updates for your website! Visit our Twelve Days of Christmas Main Page to find new gifts for each day from now until January 5th!
We love to hear your questions and comments about Tendenci, the open source CMS for Association’s – leave a reply below in our comments section or send us your thoughts via email to support@tendenci.com.
Coming in 2013: We’re updating several features in the administration dashboard to give you easier control over your site’s advanced management tools.
When we rewrote Tendenci in Python and Django in order to release an open source version, we also updated the Administration Management Dashboard that we commonly will refer to as your “Admin Backend”. The Admin Backend is intended for Tendenci Super-Users to manage the more advanced site and user functions, as well as give our open source users quick access to developer and theme documentation and tools.
ON THE TENTH DAY OF CHRISTMAS… TENDENCI’S GIFT TO YOU: Awesome Updates to Your Admin Backend!
Until now, most users have probably never seen this part of your site, and because we’re going to be adding tons of pretty awesome new features to your Admin Backend this year – I thought I’d offer y’all a tour.
If you have any questions or comments after the tour, please post in our comments section below or email me.
Your Administration Dashboard aka “The Admin Backend”
You can easily navigate to your site’s Admin backend two ways:
By adding /admin to the end of your site URL in the browser address bar
Navigating using your Blue Top Bar Admin Nav Menu through the dropdown menu under “Quick Links”
** You’ll need to have Super-User level access to the Tendenci website in order to access the Admin Backend regions.
Sneek Preview of Upcoming Awesome Admin Backend Updates
Here’s a screenshot the site Administration Dashboard Homepage that you’ll see when you first log into the admin backed. You’ll see the full list of modules under Site Administration installed on your site. If you install any plugins, such as the staff or videos plugins, you’ll find those listed here as well.
Your Admin Backend Dashboard Gives You Access to Advanced Site Features.
The Admin Backend dashboard also shows you your “Recent Actions” where you can see recent items you’ve added (marked with a green plus icon), and edited, (marked with a pencil icon). The actions are linked to the content enabling you to quickly access the most recent content you’ve been working on.
New Batch Management Tools
If you click through to one of the modules, for example the Files module, you’ll find the batch organization tools to make it faster for you to update, add, delete, and manage your site’s content and users. The batch organization tools give you the ability to effect multiple files at once.
Here’s a preview of some of the new batch management features we’re adding:
Click to filter and view Contributors and Owners of Files, Pages, Articles and Other Site Content
Filter content and files by the creator of the item on your site with a single click. The updated Filters let you see which users have added content as well as filter by active or inactive files.
Filter and View Content based on the User who Added the Content
You might use this if you’re trying to find the original content for something that a former Staff member or Volunteer had created. You can even combine the filter by owner with the active filter option to see all content that’s currently active or inactive.
Inline Batch Editing for Titles, Tags, and other Fields
With the new inline editing option, you can quickly edit certain fields like we’re showing here for the stories module. Without having to click and wait for the full edit page to load – you can update tags, titles, categories and other fields just by clicking in the field, typing your changes and pressing enter or clicking out of the box.
Inline Editing Options for Stories in the Admin BackendJust hover over the Reorder icon and then click and hold your left mouse button to change the ordering.
Use the drag and drop re-ordering feature to rearrange the order of content inside your admin backend. This is really great for content such as stories, photos, and video galleries where you may want the content to display to users in a different order than you originally uploaded the content in.
For example, when we initially uploaded a series of Membership videos to the website, the videos were displaying out of the series’ order on the video gallery page. By going to the Admin Backend “Videos” dashboard, we were able to drag and drop the videos into the right order, and display the Membership Module 9 Video Series in order from start to finish:
Simply Drap and Drop to Display Your Videos in Order!
Advanced Sorting Options
The new sorting options will enable you to quickly sort a module’s files using one or more of the header Fields. You can select which header fields to include in the sort and rank them in order for sorting.
For example, let’s say that you’re reviewing content on your website to make sure everything’s up-to-date for the new year. Using the advanced sorting options, you can search your Articles by the last date they were updated so that the most recently updated articles showed up first or last. You can also select to filter out inactive and pending articles by clicking the “active” filter. This way, you can easily start sorting content by starting with content that you know is publicly visible.
Click to Sort and Filter Content in the Admin Backend
As you update content, the “Last Updated” date will change, automatically creating a way for you to keep track of your content that’s been recently edited and see at a glance what content is out of date.
Advanced Site Documentation from Docutils
We also integrated Tendenci with Docutils, an open source document management tool. New Tendenci sites automatically will include advanced documentation and resources for those of you working on Tendenci as a developer or designer and you’ll access these tools from your Admin Backend dashboard.
Find Advanced Documentation and Resources in Your Tendenci Admin Backend
Our developers have packaged up helpful code snippets, in-depth information about Models and Views, and more!
MERRY CHRISTMAS FROM TENDENCI!
We’re celebrating the Twelve Days of Christmas with daily previews of the all new Tendenci Features coming to your association website in 2013! Join us each day to “open new gifts” filled with feature updates for your website! Visit our Twelve Days of Christmas Main Page to find new gifts for each day from now until January 5th!
We love to hear your questions and comments about Tendenci, the open source CMS for Association’s – leave a reply below in our comments section or send us your thoughts via email to support@tendenci.com.
We’re Welcoming in the New Year with a Fabulous New Tendenci Theme!
In celebration of both the 8th day of Christmas and the New Year, we’ve got a very special gift for you from all of us at Tendenci – the first Tendenci Community Theme specifically built for Associations.
You’ll be able to find TwentyThirteen available to download beginning in late January, 2013.
SignUp below to be the first to find out when the new theme is available:
We’ll be adding the theme to Tendenci’s Open Source Github Theme folder and you’ll be able to download the theme for free and Tendenci Community hosted sites can request TwentyThirteen for Jumpstart Packages and we’ll personalize the theme to match your association’s Brand.
And Now…
We’re Pleased to Introduce TwentyThirteen
TwentyThirteen includes all of the features your association website needs right from the beginning to start accepting donations, building your contacts list, and manage member programs and events plus so much more!
TwentyThirteen HomePage Features
Associations and nonprofits have a unique set of requirements for websites that corporations don’t face. Here’s some of the different ways that we’ve tailored TwentyThirteen for Associations so that you can have a professional looking website and easy online community management tools that work.
TwentyThirteen “Above the Fold”
Above the Fold
The section above the fold on a website is typically referred to as the area on your web browser that you see when you first load a website page, before you scroll down. On average, about 80% of website visitors will click through to an inside page before they scroll down the homepage. This means your most important content should be top and center of your homepage.
Here’s what’s front and center on TwentyThirteen’s homepage:
Your Association’s Logo and Tagline – Your website needs to communicate to your visitors who you are and what you do immediately and that’s why your Association’s logo and tagline are prominently featured in the Header of every page, including your homepage template.
Large Rotating Banner – Visually share your association’s stories to increase engagement with site visitors with TwentyThirteen’s large homepage banner. Update your featured homepage content automatically with the stories module’s start and expiration options and your association’s latest news. Learn more about Tendenci’s stories module.
TwentyThirteen Navigation Menu
Call to Action and Social Media Buttons – We’ve added call to action buttons to donate and join your association as well as social media profile buttons that you can quickly personalize to your own account links. Your website will be able to immediately start building your online community through donations, members, and new social media fans.
Flexible and Customizable Main Navigation Menu – TwentyThirteen’s main navigation comes “pre-loaded” with the top modules used by association websites including membership information, job board, donations form, contact form and more.
Below the Fold
TwentyThirteen “Below the Fold”Hover to Edit Content
Here’s What’s Below the Fold:
Featured Content Boxes that are fast to update with information about your association or nonprofit including your staff, volunteers, programs and job openings, and practically anything you need to share on your website.
Homepage Sidebar that dynamically pull in content from other modules on your site: upcoming events, the latest news, and Sponsor spotlights and features them in your homepage and internal page sidebar templates.
Secondary Image Slider displays additional rotating content on your homepage below the fold.
TwentyThirteen Secondary Homepage Slider
Inside Peek at the TwentyThirteen Events Calendar
TwentyThirteen Month Event Calendar View
MERRY CHRISTMAS FROM TENDENCI!
We’re celebrating the Twelve Days of Christmas with daily previews of the all new Tendenci Features coming to your association website in 2013! Join us each day to “open new gifts” filled with feature updates for your website! Visit our Twelve Days of Christmas Main Page to find new gifts for each day from now until January 5th! We love to hear your questions and comments about Tendenci, the open source CMS for Association’s – leave a reply below in our comments section or send us your thoughts via email to support@tendenci.com.
ON THE SIXTH DAY OF CHRISTMAS… TENDENCI’S GIFT TO YOU: Six Free Plugins Specifically for Associations!
One of the unique benefits Tendenci’s open source CMS gives Associations is the fact that the software was developed specifically to meet your association’s unique and complex requirements, without making your life harder. Our plugins are also designed with your needs in mind, not the corporate world’s requirements like most apps first to market are.
We’re incredibly excited to be able to announce new plugins coming in 2013 that will super-charge your Association’s website! And did we mention that they’ll be absolutely free?!
Here’s an Inside Sneak Peak at 6 New Plugins Coming to Tendenci Sites in 2013:
Donations
Need a way to start accepting donations on your website immediately, without the hassle of building custom forms? If so, you’ll love our Donations plugin! Our donations plugin automatically creates a donation form for your association and integrates the form with your website’s merchant account and invoice modules.
The Donations Plugin Provides Instant Integration with Your Website’s Payment Processing Module!
The donations settings are customizable and enable you to add the different programs and chapters at your Association, select what payment types you accept online, and set preset donation values – or leave the donation value blank and let Donors enter their own dollar amount.
Your Donors can Specify Which Chapter or Program Their Gifts are Delivered to!
Staff
The Staff Plugin offers your team a place to showcase their skills and introduce your website visitors to the people at your association who work tirelessly for your cause. Your staff can add their personal social media and blog profiles and share their work experience and skills. The Staff plugin puts Faces to your Association for new site visitors and shows who’s behind the work you’re doing.
Committees
Tendenci Committees are special User Groups you can create with this new plugin that helps you manage your Association’s different committees on your website. With the Committees plugin, you’ll be able to create committee groups on your website and easily populate the committee’s officer positions with your users’ information. Members of a committee can find contact information for other group members and share files and content through your Association’s website.
Increase Team Collaboration with Tendenci Committees!
Study Groups
Study Groups Bring Your Members Together for Learning!
Study Groups are another type of specialized User Group that your website users can join or be assigned to. The Study Groups plugin is great for Associations who need an online place for sharing ideas, discussions, files, and lesson plans and managing your training and study groups through your website.
Case Studies
Use Case Studies to Share the Good Work You’re Doing with Supporters!
Tendenci’s Case Studies plugin gives you a pre-formatted content module to share your success stories and showcase the work your nonprofit association is doing in the community. There are 3 separate rich-text editor (WYSIWYG) boxes plus custom image fields to upload photos that communicate your story. Case Studies is designed to make it easier for you to quickly write new content on your website that will increase your fundraising efforts.
Here’s an Example of How to Use Case Studies for Your Association or NonProfit website:
* Overview: This field is where you’ll share a few sentences (or more if you’d like) about the specific campaign or fundraising project. You might want to include the goals that you were hoping to achieve, and any specific challenges you faced.
* Execution: Use the execution field to describe how your association solved your challenges, and achieved your goals. For example, if you’re showcasing a recent fundraising campaign for a new homeless shelter, talk about how you were able to raise the money successfully. This is a great place to thank your donors and perhaps include special mentions to any volunteers, staff, and corporate partners/sponsors who helped with your success.
* Results: Did you succeed at your goals stated in the Overview? If so – share! Use this field to say what happened, and using the example in the previous execution section – include stories of the homeless people who now have a shelter to stay at because this will communicate to new visitors what your mission is best and help drive new donors and memberships.
Speakers
We originally developed the Speakers plugin for our 2011 user conference at SchipulCon and now we’re updating the module so you can showcase your big conference Speakers on your website!
Use the Speakers plugin to add multiple images and more details about your speakers such as their bio and links to their social media networks. Site visitors can quickly search the Speakers module to find out more information about your presenters plus the module makes it faster for you to promote the thought leaders that your events attracts!
MERRY CHRISTMAS FROM TENDENCI!
We’re celebrating the Twelve Days of Christmas with daily previews of the all new Tendenci Features coming to your association website in 2013! Join us each day to “open new gifts” filled with feature updates for your website!
We love to hear your questions and comments about Tendenci, the open source CMS for Association’s – leave a reply below in our comments section or send us your thoughts via email to support@tendenci.com.
Each year in January, I spend time researching different market reports from 2012 to identify the upcoming trends within the technology industry. I use this information to predict what technology and marketing trends will most likely matter to the nonprofit association and open source community so I can give you insight without having to spend the time researching all of this data yourself.
Coming to Tendenci Websites in 2013: Event Management and Registration Features You’ll Love for Your Festivals, Galas, and Fundraising Events!
