It seems there may be a storm a brewing… or maybe (hopefully) a change in the nonprofit donation policy from Apple.
With Beth Kanter’s recent blog posts shining a light on Apple’ s policy barring solicitations of donations by nonprofits groups’ many nonprofit focused individuals as well as plain ol’ big heart-ed folks are getting behind a campaign asking Steve Jobs and Apple to change their ways. In fact, donation lovers to the tune of 6000+ (at time of post) have already signed a care2 petition asking Apple to ‘Support Our Great Nonprofits.â€
A Little Background
Jake Shapiro kicked the hornet’s nest a few months back with what Beth calls a ‘must-read editorial†outlining his position that Apple’s reasons for not allowing nonprofit donations aren’t reasons at all, but rather just excuses. Next, Beth threw down the gauntlet announcing when her contract is up she is switching to the more nonprofit friendly Android, where none of the in-App donation challenges apply (I, for one, am certainly in love with mine.) Finally, with the help of Sue Ann Reed from Care2, a petition was created and Beth is rallying the troops… ‘Send Steve Jobs A Message: Let Us Give Donations on the iPhone.â€
So… What’s Next?
Well, if you are like most of the folks out there whose smartphone is becoming more and more a part of their lives and you would like yours to help you connect to the causes you care about… go sign the petition here >>
Then… we wait and observe. It will be interesting to see if a group of users can use the social media tools of today to make a company change their product and the way they do business. We keep saying in our social media trainings that marketing has changed to a two-way street… the power is now truly in the hands of the people. I am curious to see just how this one turns out?