Thursday was a great day of learning with the Houston Interactive Marketing Association luncheon!
Schipulites hanging out with Kurt Podeszwa Camp Director at amazing Schipul client Camp For All!
Speakers on the panel included:
- Kurt Podeszwa, Camp Director at Camp for All,
- Gena Hyde, Regional Director of Communications at National Multiple Sclerosis Society
- Justine Randle, Online Media Coordinator at Houston Food Bank
- Moderated by Monica Danna, ePhilanthropy Manager at St. Luke’s Foundation
Some top take aways from the presentation:
1. Missed Opportunities on your Website!
You are missing huge opportunities to connect with your audience (be it volunteers, other organizations, or donors) if you are not using your website as an interactive tool.
Make sure you are easy to contact through your website by providing contact forms!
2. Constructing your Social Media Strategy
What social media outlets should you be posting on?
The answer for this will be different for every organization. Think about who your audience is and where they “live” online, that is where you want to focus your social media strategy.
What social media outlets should you be paying attention to?
All of them! Just because you are not active on a network doesn’t mean people aren’t talking about you. Even if you aren’t participating keep an eye on your non-primary networks so you can be aware of your online reputation.
What about all this privacy stuff?
Super important! Review and update your privacy policy frequently as the regulations are frequently changing.
3. Email Newsletters
Do you have different audiences?
If the answer is yes then you should be thinking about how you target your newsletter. Don’t overwhelm your contacts with information that isn’t relevant to them.
Have multiple options for opting out of email communication, maybe someone doesn’t want to receive your monthly newsletter but really wants to stay posted about upcoming events. Give them the option to make that choice.
Thank you to HiMA and all of the awesome panelists!
