The Schipulites LOVE helping clients grow their businesses online – and engaging in social networks (like Facebook, Flickr, Twitter) is a great and very cost-efficient way to do it.
Check out the presentation above, given to a group of smart and hungry small businesses owners (just like you!) at the University of Houston’s Small Business Development Center, for help on crafting your Story and tips on jumping into various social networks.
Note that not ALL social networks are going to be a good fit for your business. The key is to 1) identify your key audience sectors and develop personas for them and 2) shape the message and response strategies that you’ll be relying on to communicate with them.
The concept of Story plays a huge role in helping your team prepare for any Social Media activity. Remember the 4 key elements of Story and use them to help guide your efforts online – and don’t forget to have fun and be playful! :
- Message
- Conflict
- Characters
- Plot
