Ever wonder what strategy and tactics you should be focusing on to help rock your event planning world? Check out Katie Laird’s presentation to the Houston Chapter of Meeting Planners International (MPI-HAC) to find out how YOU can be leveraging online tools for your events!
Ad agencies, meet Social Media — Social Media, advertisers
Ed went to speak to the New Orleans Ad Club today on advertisers engaging in Social Media. While annual ad budgets in 2008 only included 6.8% for Internet advertising, the online medium remains one of the fastest growing segments (says Marketing Charts).
Knowing the basics of Social Media Marketing and online interaction can help your business go far in an economy that is less than forgiving. This goes for both agencies and individuals in the advertising community.
Some simple tips for agencies wanting to survive the recession:
- Build and maintain relationships
- Recurring revenue
- Retrain, Recruit, Retool
- Get rid of dead weight NOW
- Charge for Creative
Some simple tips for individuals in the ad world wanting to survive the recession:
- Build your personal brand
- Participate in Social Networks
- Stay close to billable work
- Be humble (arrogant people suck)
What are YOUR tips on surviving the recession? What unique ways is your agency just.making.it.work. through online tools and new tactical approaches?
Here’s a great post on Ed’s blog specifically for soon-to-be-graduates on How to Get A Job During A Recession in PR and Advertising. Read it, comment, share. Great stuff.
Business of online marketing – how to survive during the recession
Ed recently spoke to the American Advertising Federation of Houston (HAF) and the Houston Interactive Marketing Association on a panel discussing Digital/Interactive Marketing – What you need to know now!
Take a peek at the presentation above (available for download and embedding on Slideshare too) for ideas on how to play the recession, what IS and IS NOT working for advertisers right now and the importance of personal branding.
In Schipul-land, we’re focusing on building/growing our current relationships (boy, does Social Media ever help with that!), keeping our eyes on our recurring revenue and focusing hardcore on knowledge sharing both in and out of the company.
How is your organization weathering the current economy?
The hero’s journey will be Tweeted – when Social Media meets Story meets Brand
Design Patterns in Social Media: The Hero’s Journey will be Twitter-ed
View SlideShare presentation or Upload your own.
Ed had a great time presenting a brand new Story meets Social Media mash up presentation at the Sarasota Design Summit last week at Ringling College of Art and Design.
Take a flip through Ed’s slides to see how Modern Day Storytellers are using Social Media mediums to grow their organization’s brands.
Storytelling is an incredibly important part of the way our societies have always handled change, explained the unexplainable and entertained themselves — this presentation provides an interesting overview of how the fundamentals of storytelling and character development are alive and well even in this digital age.