Storytelling and How 3 Cups of Tea can Change the World

Imagine if world peace could be accomplished for pennies.

You know those little copper disks that we leave laying on the ground cause they’re worth so little.

No more bombs, no more causalities, no more terror – peace, for pennies.

That’s just what Nobel Peace Prize nominee and The New York Times best-selling author Greg Mortenson thinks is possible… and he has been focused on just that for the last 16 years.

The son of educators himself, his devotion to building schools began in 1993. After failing to mount K2, the world’s second highest mountain’ an adventure undertaken to honor his youngest sister, who died of cerebral epilepsy’ he lost his way and stumbled into a small, remote village in Pakistan, where people took him in, nursing him back to health. Out of gratitude, he pledged to return and build a school… read more>>

And return to build a school is just what he did… and has done 131 times over. Build schools for children in Pakistan and Afghanistan to say thank you to those generous, open-hearted, people who took him into their homes and nursed him back to health.

Mortenson has shared that,

‘In my own observation, educated women tend to refuse to allow their sons to join terrorism groups, he says, adding that about 30 of the 1,100 teachers he knows in Afghanistan are former Taliban sympathizers, who explained to him that they defected after their mothers told them it was “disgraceful.”

I had the joy of getting to attend a luncheon where Dr. Greg (as the people of Korphe nick-named him) spoke about his experiences helping to build schools in Afghanistan and Pakistan. What I took away most were not the staggering statistics or the pleas for policy change – what stayed with me, haunted me, inspired me to share with friends and family and co-worker and anyone who would listen were the stories of the people Mortenson has connected with along his journey.

Here at Schipul we are very focused on the art and power of storytelling. We help our clients craft and share their stories and we have a culture of supporting our fellow Schipulites in telling their own personal stories.

In Half the Sky Nicholad D. Kristof and Sheryl WuDunn write,

Frankly, we hesitate to pile on the data, since even when numbers are persuasive, they are not galvanizing. A growing collection of psychological studies show that statistics have a dulling effect, while it is individual stories that move people to act.

I for one can attest to the power of storytelling, based on my experience at the ‘3 Cups of Tea” luncheon. One week has passed since the luncheon and what I remember most is that 1 dollar will fund a child’s education for an entire month and the story below…

Mortenson had a meeting with shura (a council of elders) in Oruzgan province in volatile, southern Afghanistan. He wanted to build a girl’s high school in this Taliban controlled part of the country and these men’s approval was the key. The shura asked to visit one of the Central Asia Institutes (CAI) schools. Mortenson shared that these very powerful men arrived with long black beards, black turbans, machine guns and belts of grenades. What these men noticed was the playground at the school and for an hour and a half these men, these fierce powerful ruling men, laid down their weapons and with turbans flying played on the swing set. Mortenson let them have their fun and when it came time to settle into the business of the visit the shura said there was no need to meet – they were satisfied. They would give him the land, the supplies, the labor he needed – he would have his high school.

What Mortenson realized was that for these men, raised in a country at war… from the moment they could walk they were taught to fight. These men, these fierce, armed, powerful men had never been allowed to be children. They had never played – and what they wanted for their children was a school where they could swing and play and learn.

If this story moves you and you want to know more about Mortenson and the Central Asia Institutes work building schools check out:

  1. http://www.threecupsoftea.com/
  2. https://www.ikat.org/
  3. http://www.penniesforpeace.org/

I Am Waters Needs Your Vote!

Have you ever thought about how easy it is to get a glass of water? There is tap water, bottled water, filtered water…all conveniently available within the comfort of your own home. It is so accessible that we almost take this basic necessity for granted’ a basic necessity that is a key component to our everyday survival.

So what   about those who live without clean drinking water? You see them every day and more often than not, glance towards the other window in hopes of a red light turning green.

One woman not only stopped to take a deeper look, but realized the hope and inspiration a simple bottle of water could bring to those less fortunate…thus, creating the I Am Waters Foundation.

“I knew I needed to ‘Bring water to the homeless” and not just any water, but water with special messages delivered by powerful words such as Love, Faith, Gratitude, and Peace. These words may be the only source of inspiration for a person on the street. My goal is to fill the hearts, minds, and bodies of all of the women, children, and men who don’t have access to life’s most basic necessities.”

-Founder, Elena Davis

Elena Davis is quite a remarkable woman in the fact that it’s not just about the water…it’s about giving the homeless inspiration to succeed in life. It’s about sharing the real-life stories and the trials of day-to-day obstacles. It’s about Steven Higgins realizing his potential through one single photo…

This is the cognition of our world and it is refreshing to see a movement for revitalization.

So how can you help ‘bring physical and spiritual hydration to the homeless?”

Please vote for the I Am Waters Foundation in the Pepsi Refresh Project contest – rewarding $250,000 in grants to those who are creating a positive impact in their community. If I Am Waters receives the funding, they would be able to extend their efforts in order to bring a human face to the homelessness problem in America, deliver water to American’s homeless, and revitalize the homeless with messages of inspiration.

Voting ends February 28th!

To find out more information about the I Am Waters Foundation, connect with them through Facebook, Twitter, and YouTube!

*The I Am Waters Foundation is one of Schipul’s newest clients and we are absolutely thrilled to be working with Elena!

Trend Tuesday: iHype and a different kind of Internet Marketing

Steve Jobs Apple iPad announcement
Steve Jobs announces Apple's new product.

Over the past two years, hundreds of thousands of blog posts, forums, and comments had speculated about Apple making a tablet. Last week, Apple did something they hadn’t done during that entire time span. They admitted they had designed a tablet computer. How did they create so much buzz?

While I think their new device is a  real breakthrough in future computing, I find the marketing (or lack of marketing) for such an item much more fascinating. How does a company build up so much hype? Why are people so excited about something they didn’t even know existed? And why have so many critics turned negative on something that isn’t technically for sale yet? Let’s dive a little deeper to solve the iHype mystery.

Apple iHype

Apple, in its history as a company, has been known for releasing ground-breaking products that change the way we do things. It started back in the ’80s with the Apple II and the Macintosh, and continued in the 2000’s with the iPod and iPhone. The widespread obsession in the tech community over Apple rumors is fairly new, but the true Apple geeks have always been a hype-driven excitable bunch. The return of Steve Jobs near the end of the ’90s helped to rejuvenate this passionate group. The basics behind iHype are these:

  1. Develop new things in ways that haven’t been done before.
  2. Don’t publicly show prototypes or “proofs of concept”.
  3. Make a polished, grand announcement of the new thing.
  4. Ignore the negative critics.

Your business or organization may not make awesome tablet computers, but the principles of iHype can still apply to your business.

Develop New Things

Whether it is a piece of software, a book, a networking organization, or a physical item, your product or service stands out in some way. You may do lots of R&D for your new device, or you could simply offer a better way to manage alumni donors. Perhaps you offer public speaking advice or maybe you write code and build web apps. You can be a star by developing things that are new, fresh, and useful. Think like Apple and create things that people dream of using. Offer services that no one else can match and create your own category. To build iHype, you must build something to hype up.

Don’t show Prototypes

The biggest lesson here is this: Prototypes eat up all the hype. When you announce that your company is working on a new product to be released in 18 months, users will forget about it two days later. Not only are future predictions unreliable (see XKCD’s take below), you kill off all of your excitement by the time the thing launches. You effectively use your marketing window of opportunity to announce a future announcement.

20 years away will be 20 years away forever.
What Prototype announcements really mean (from XKCD)

Imagine going to a party on July 31st that was solely to announce another party in 4-6 months (New Years Eve). You would likely kill any buzz for the real party and possibly upset your current guests. The exception to this is a short timeframe with a solid date. Announcing your new product that will come out at the end of the month is probably OK, but it’s better to announce things that ship today. (Apple occasionally announces things before their release to do patent and FCC filings which  inadvertently  announce things. If they could wait until the ship date, they would.)

The Grand and Polished Announcement

You won’t have the same stage as Apple, but you can deliver your message with the same gusto. If you are issuing a press release, than include graphics, numbers, and memorable quotes and taglines. If you are sending an email newsletter to current clients to announce a new service, give it a great subject line and pay attention to the details. If you are lucky enough to make your announcement in person as a presentation then practice, practice, practice. A boring and unoriginal announcement is likely to be forgotten. Tell the story of your great new thing. The time you spend on it will often mirror the amount of attention it gets from your audience, so put in the time it deserves.

Ignore the naysayers

Apple made their announcement last week and already many of the tech blogs are denouncing the new device. Apple has experienced the same thing happening with the iPod an iPhone, so they are not fazed by harsh words. You may not have the same experience so a negative review could be very painful initially. Do not let it get you down. Your new offering has taken you time and energy  because  you built it with intent and passion. If someone with a blog or an email account doesn’t like it, there is no reason they should kill any of your excitement. You are trying to sell your product to people who want it, not people who don’t. Do not forget this. Every product has a negative critic and unfortunately their voices can drown out the positive folks. Have confidence in your service and in your announcement, do great marketing, and the buyers will come.

You probably won’t get the same media level of hype that Apple gets, but there is no reason you can’t create stir of similar excitement with your followers and customers. Make something great, boldly announce it when it’s ready, and ignore anyone who talks down about it. These are the simple keys to creating your own storm of iHype.

Do good on the Web – our hearts are with Haiti

It’s tough pulling our eyes away from the news after hearing of devastating updates on Haiti’s earthquake victims.   We wanted to share some resources our team uses when wanting to stay informed, but still keep our daily lives going and flowing!

Here are a few ways to keep up with the latest news and updates:

Google Alerts
Create a Google Alert with phrases like ‘Haiti earthquake’ or ‘Haiti relief’ and set to send updates as they happen.

Twitter Search
Watch the constant flow of updates on Twitter in one place by searching for #Haiti or #helpHaiti on Twitter search.

Breaking news updates to your phone
If you just want to hear the biggest updates, and have them come to you no less, you can sign up for services like Yahoo! Mobile News, CBS Mobile News or The Washington Post to automatically ping your cell phone with news.

And some links to reputable organizations that will go far in helping assist and eventually rebuild Haiti (beware of scammers!):

Have other links or resources we should know about?   Leave a comment and share!

Photo thanks to Flickr user Digital Grace

Update your Web site’s date formats!

Options are good and now your Tendenci site even lets you pick how to show your dates! 

In a fresh update from our Programmers, the new Tendenci date format editor in your site settings area allows you to decide how your visitors read your dates. 

So whether you prefer January 1, 2010 or 1-Jan-2010, you're covered!

Some example date formats:

 Dateformat

Check out this Help file for information on how to update your Tendenci site's date formats!

Trend Tuesday: Be a Twitter curator

Photo thanks to Flickr user richardbaybutt
Photo thanks to Flickr user richardbaybutt

Sometimes sharing your Twitter stream on other social networks feels like running into a church with a bullhorn.   Lots of confusing weird noise and people looking at you like you are cah-razy.

Perhaps you’ve experienced this – logging into Facebook to catch up with friends and seeing bizarre non sequiturs in place of more typical status updates:   ‘ROFL @randomperson I know!!! OMG!!! Frogs ARE awesome!!’ Huh, wha?

We often advise clients to re-purpose relevant online content to a variety of channels (‘doing more with less’ isn’t always silly consulting babble), this helps reach audiences that may not be on Twitter all day, for instance.

But it’s important to strategically target your audiences, taking care to match them up with the content that matters to them.   Just because Google now slurps up Twitter updates on the search page doesn’t mean that you want your Great Aunt Hilda seeing your late night bar Tweets on your homecooking blog ‘s sidebar.

Here are a few easy ways to make sure your Twitter stream is going where it needs to go:

Facebook:
Check out this handy Facebook ”Selective Tweet Status’ app makes it super easy to include only the Tweets you want to appear on Facebook.   Update your Twitter account as you usually do, but end your Tweet with #fb to indicate that it has the go-ahead to show up on Facebook.   Easy as pie.

LinkedIn:
Whether you are in the job market or just wanting to maintain professional relationships, LinkedIn can be a great place to frequently and easily update you LinkedIn status with your Twitter account.   Two birds with on Tweet.

However, not all Tweets are created equal and you may want to take an extra special look at what your future employer’s HR team sees when they view your profile.   No worries, LinkedIn puts you in control from the very beginning.

Your Tweet setup page gives you the option of how to share your Tweets – push them to your LinkedIn profile automatically or end your Tweets with #in to denote LinkedIn-safe content.   Job applicant nightmare averted!

Blogs and Web sites:
I love seeing bloggers include a feed of their Twitter stream on their site – it gives me a peek at their Tweet-style and makes it beyond easy for me to connect with them on Twitter if I find them engaging.

But this doesn’t mean you want EVERYTHING popping up in a Twitter feed, especially if your blog is a bit niche and your Tweets are a bit random.   Keep it focused and on-message by only pulling inthe content you want readers to see!

Create a widget for displaying an RSS feed that you grab after doing a keyword / name / brand search on the Twitter search page and embed it in your sidebar.   For the more technically advanced, try creating a Yahoo Pipe that narrows your Twitter flow down to the subjects and hashtags you’re the most excited about.

Or crowd source the Tweets you pull in by including a feed of one of your Twitter lists using a simple Twitter gadget here.   You won’t have complete control over who says what, but   you will have a constant flow of information from trusted sources that your site visitors might find fantastic.