So, what’s new, Facebook?
It’s no surprise that Facebook has issued another change to the hugely popular social media platform. I admit, I’m usually one of those “resistant to change – don’t touch my facebook layout” types, but I can completely get behind the recent changes Facebook has implemented. Mainly, because it gives Facebook Pages a broader reach, more options and the ability to interact with other pages and some personal users.
Admins Rejoice!
- One of the key new features for a Facebook Page will make things a whole lot easier for Page owners and administrators. Basically, facebook page owners will be able to interact in ways previously only personal users could. Facebook Page owners and admins can comment on other pages as the page itself. This will increase Facebook Page interaction with users and allow a Page to make known their existence on Facebook in new ways.
- Where before, a Facebook Page seemed to be just an abstract, bureaucratic company posting on various promotions, now Facebook Pages can feature their admins and put a face behind the Facebook Page. This will add depth and a personal touch will add to user interaction. Facebook Page admins will also be able to receive live notifications which will help with real-time interaction .
- Page Owners will be able to “like” other pages and view their own news-feed similar to personal user pages. This will make it easier to keep current on what is going on on similar pages, pages of business partners or even competitors.
- Photos and Layout. Since the new Facebook Pages layouts are similar to personal user accounts, you’ll notice that photos are at the top. This will prompt an opportunity for page admins to upload photos more often and change the scenery on their Page more often.
- Since the layout is different, you’ll notice the “tabs” are now in the left margin. This does make them less noticeable to see, but the tab names will be able to be a bit longer.
Facebook Fan Appreciation
- Now, when you look at a Facebook Page for a business and such, the feed automatically defaults to “Everyone”. So, instead of just showing what the Page/Organization has been up to, the new default settings show fan comments and posts as well.
- The added variety and noticeable interaction lets other fans see how peers engage with your Facebook Page. High levels of interaction show an organizations efforts to be involved and how users view the organization in turn.
Hmmm…
Overall, adding personal touches to Facebook Pages will ultimately increase a page’s views, fan base and promote user interaction – these are all great things for businesses and I’m happy about the changes.
