We’ve been posting quite a bit lately on how non-profits can better use the Web for fundraising. Here’s a great example of putting these fundamentals in action. We just posted an announcement about the new Web site we’ve launched for theFund, San Antonio’s United Arts Fund. Like a lot of non-profits, theFund is facing significant recession-related funding challenges. But unlike a lot of non-profits, the organization is not hunkering down and waiting out the storm. They are accelerating their fundraising efforts and they are making Web marketing a core component of their strategy — making sure their offerings are in sync with what people want, their information is relevant and making it as easy as possible for people to give. Take a look at the Web site the Schipul team designed and let us know what you think.
