Skip to content
Tendenci - The Open Source AMS Blog

Tendenci – The Open Source AMS Blog

Community Blog for Open Source AMS Makers

Posted on 2011-09-152014-11-02 by Tendenci Open Source Software

OMS / IS Conference 2011: Elise Neel of Comscore

Elise Neel of Comcast

We’re having a great morning at the OMS Houston / IS Conference today at the lovely Hotel ZaZa.  The HIMA team has partnered with OMS Conferences to bring great online marketing training to the masses.

Watch the Twitter hashtags:  #omshou and #isconference for an in-the-moment look at what’s happening.

Check out our lovely IS Conference photos (thanks to Schipulites Brian Potter) on our Facebook album.

Our first speaker of the morning is Elise Neel of Comscore

Brand that hates parents and thinks torturing kids is fun – Crayola.  At least according to Amazon review for  Craylola Washable Colored Bubbles – some bubbles re-created, may require repeat washings.  Social Media is awesome

  • Total minutes on SM sites increased 38% year over year
  • 73 Billion minutes a year spent on SM sites
  • Who visits – everybody (even 65+ is 96% penetration)
  • Almost half of visits on Web are to SM properties
Tumblr is at 210% growth year over year, LinkedIn is at about 100% year over year.  Some networks might not have Facebook’s numbers, but are kicking butt in growth.
Google+ wordwide reach is massive and growing significantly – 25 – 34 ages (traditional early adopter profile) are quickest to jump in.  Austin, SF-Oakland, Minneapolis, Pittsburgh are top adoptive cities of Google+.
4 reasons Google+ Brand Pages will be better than Facebook:
  1. Better Search opps
  2. More customization
  3. Better analytics
  4. Google can learn from Facebook

Heineken – of 48M impressions in May, 68% were socially enabled.  Kraft received about 21% of their campaign from socially enabled platform.

Facebook branding awesomeness

Facebook is hugely powerful – brand pages are the new microsites — nearly 6 out of 10 Facebook users over 18 liked a brand in April 2011.  Profiles, newsfeed and other are top time spent.  Vast majority of brand exposure happens in the Newsfeed and on Profile pages.

For Starbucks, every one visit to fanpage means 156 impressions (free, awesome and amazing), Southwest Airlines gets 42 and Bing gets 45 impressions per pageview of fanpage.

1.7 Million fans on Facebook = 232 Million Friends of fans for Bing on Facebook – this is AMAZING.

Exposed Starbucks fans tend to spend more at the store and go more — spending per buyer = 8% increase / transaction per buyers = 11% increase

Internet seisometer showed social media buzz around earthquake

Internet traffic that occurred during and after the earthquake on the East coast – the Tweets reached New York from DC before the tremors actually made it (through CNN iReports, Twitter and more – THAT’S social media).

Putting it all into business perspective, Social Media is here to stay, monetized (‘do sh*t for free, it’s FREE money’).  Learn more about speaker Elise Neel  and follow her on Twitter!

CategoriesEvents, Schipul Social Media Tags#omshou

Post navigation

Previous PostPrevious Join the SchipulCon kick off party at Saint Arnold’s Brewery 9/21
Next PostNext Leveraging User Generated Content at IS2011

Recently

  • A year ago today | Global Pandemic
  • Happy International Women’s Day 2021 from Team Tendenci
  • Six Reasons to Switch Your Proprietary Software and LOVE the Open Source with Tendenci AMS
  • Tendenci Software Update Version 12.4.1 & 12.4.2
  • Did you know your iPhone is tracking you without your consent?

Tendenci Help

Have more questions on Tendenci? Visit the Tendenci community forums or the main site Tendenci for more resources.

Categories

  • AMS (23)
  • Announcements (111)
  • Association Management Software (27)
  • AWS (5)
  • Blogging (28)
  • Boss Blog of the Month (8)
  • Business (22)
  • CEO Communications (29)
  • Clients (39)
  • Contests (15)
  • Current Affairs (16)
  • Design (35)
  • devops (2)
  • Do Good (64)
  • dockers (2)
  • Donor Management (3)
  • Drupal (18)
  • Emergency Preparation (8)
  • Emergency Preparedness (15)
  • Event Management (12)
  • Events (112)
  • Events and Conferences (6)
  • Facebook (42)
  • Film (1)
  • Friday Fun (49)
  • Fundraising (15)
  • Future of Web (21)
  • Geek Vacation Guide (26)
  • Houston Arts Community (21)
  • Inspiration (28)
  • Job Bank/Resumes (2)
  • Marketing (44)
  • Media (28)
  • Membership Management Software (12)
  • Memberships (13)
  • Mobile (5)
  • Netsquared (16)
  • Network Maintenance (14)
  • Newsletter Marketing (6)
  • NGO (11)
  • Non-Profit (32)
  • NonProfit (41)
  • NPO (3)
  • Official Schipul Blog (327)
  • Online Video (3)
  • Open Source (55)
  • Payment Processing (6)
  • Programming (12)
  • Public Speaking (19)
  • Release Notes (4)
  • RSS and OPML (4)
  • Schipul Book Club (13)
  • Schipul Cheer (12)
  • Schipul Clients (52)
  • Schipul Co Events (154)
  • Schipul News (32)
  • Schipul Presentations (23)
  • Schipul Social Media (182)
  • SchipulCon (26)
  • Schipulites and Culture (61)
  • Search Engine Marketing (23)
  • Security (38)
  • Silicon Valley (12)
  • Social Software (6)
  • Sponsorships (4)
  • Storytelling (27)
  • Success (16)
  • SXSW (12)
  • System Update (34)
  • Technology (38)
  • Tendenci (166)
  • Tendenci 5 (36)
  • Tendenci software updates (107)
  • Thirty Days of Thanks (75)
  • Tips/Tricks (40)
  • Training (27)
  • Trend Tuesdays (22)
  • Twelve Days of Christmas Giving (13)
  • Twitter (25)
  • Uncategorized (62)
  • Usability (31)
  • Web/Tech (39)

Twitter Feed

Tweets by tendenci

From the Archives

Subscribe

Enter your email address to receive occasional updates. Most updates are posted to the blog or via twitter.

Tendenci – The Open Source AMS

Tendenci – The Open Source AMS

Search

Proudly powered by WordPress