SafetyTake a moment to check out the new Safety Vision Web site. Designed by Schipul – The Web Marketing Company and powered by Tendenci, the site grabs the Web user’s attention with its use of online video. This is actually something all organizations can consider: why aren’t you fully utilizing the video you have already produced? Safety Vision took some examples of real customer videos to showcase the benefits of their solutions. You probably have video that can similarly be utilized to give your Web site some additional power and life. If you don’t have video, why not shoot some? It doesn’t take a production crew and days of editing anymore. Just find a room with good lighting, have someone being in their video cam and have one of your executives walk through your services. It will take just a few minutes and could pay huge dividends.
The Houston Zoo has a new (very tall) baby boy!
It’s a boy!! Congratulations to the Houston Zoo family (disclosure: a Schipul client) on their latest arrival: a brand new Masai giraffe!
Early Friday morning, January 30 the Houston Zoo welcomed the birth of a bouncing baby boy Masai giraffe. ‘He was born around 6:30 a.m. and by 7:50 a.m. he was standing on his own,†Giraffes are the tallest living terrestrial animal. The average male giraffe can reach a height of about 17 feet tall and can weight up to 3,000 pounds. The average female giraffe can reach a height of 15 feet tall. The average gestation period for Masai giraffes is 14 months.
Tendenci 5.0 coming – leave your thoughts in our Tendenci Forum!
Our Tendenci programming team has some super-exciting HUGE plans in the works for Tendenci this year – we are re-inventing our already super software to make it an even more profitable Web platform for your organization and members.
The sleeker, faster Tendenci 5.0 will migrate to the LAMP (Linus, Apache, MySQL, PHP) open source Web platform. This transition will still maintain our extreme devotion to Security that we have always had, but with greater scalability and improved data management.
By being part of a vibrant open source community and collaboratively working on a lot of the 'basics' of the Tendenci software, we will be able to spend more time working on cutting edge features like social network integration. Your Tendenci-driven Web site will be even more effective in the search engines and you'll find your entire site experience to be even more user friendly and beautiful.
So in the months to come, expect to hear more news on Tendenci 5.0. Change is good – we can't wait to share with you what we've got in store for Tendenci!
In the meantime, please check out our Tendenci Forums and let us know what kind of functionality YOU want your Tendenci-powered Web site to have.
Fundraising for nonprofits in the Social Media landscape
We love teaching passionate people about using Social Media, especially when those passionate people are hard working non profits looking for creative ways to do more with less (which they are already pretty awesome at – but just need a nudge or two in the online direction 🙂 ).
Check out Ed’s recent presentation on non profits leveraging Social Media and online networks to help them grow their Communities and make an impact on their fundraising efforts. It’s all about telling your Story, making that emotional connection with your donors and rocking their socks off!
Some links to immediately check out for online fundraising ideas:
- Chipin: www.chipin.com
- Facebook Causes: http://apps.facebook.com/causes
- Firstgiving: www.firstgiving.com
- Tweet4good: www.tweet4good.org
Do you want to be world famous? Go Fish!
What makes you get out of bed every morning?
Let that thought marinate for a moment…
Now how many of you thought: “because I’m pumped to go to work and become world famous!!!”
Slap me with a fish if I’m wrong, but I’m guessing not many. But if I was to ask the hearty men that work at Pike Place Fish Market in Seattle, Washington the same question…well, there answer is clear, and I’m pretty sure I would still get slapped with a fish in the process:
‘…our commitment to having fun while we work and making a difference in the world is what makes us “World Famous.” ‘John Yokoyama, Owner of Pike Place Fish Market
When John Yokoyama bought Pike Place Fish Market in 1965 his first order of business was not about fish, but more of ‘who do we want to be?†They set out to cultivate a workplace in which ‘…customers leave with the experience of having been served. They experience being known and appreciated whether they buy fish or not. And it’s not good enough just to want that – it takes an unrelenting commitment.†My thoughts are if a group of men that constantly permeate a fish-esque fragrance are able to love their job…why can’t you?
‘We may not be able to do exactly what we love at the present time, but any of us can choose to love what we do. We can bring our best qualities to our work-it is our choice.‑Fish!
The book, Fish!, is a fantastic little tale that is based off the Pike Place ‘world famous†mantra, and of course, is all the rage here at the Schipul office. In fact, we even had ‘fish†cupcakes to celebrate the distribution of copies to all the Schipulites. (Thanks happykatie!) Yes, the book is that great.
Fish! relates to any sector of an organization and implores you to realize that you don’t have to be stuck in a ‘toxic energy dump†forever. Unfortunately, some people live their lives just going through the motions…wake-up, eat, work, ‘deposit,†sleep, repeat. I promise there are things in between daily patterns that can truly enrich your life; you just have to want it.
Here’s a little suggestion, I laugh at everything. You can tell me my zippers down or I have spinach in my teeth and I will just giggle and say, ‘Appreciate ya!†Aside from my suggestion, the lessons in this book can be life-changing…but once again, that’s if you want it to be.
- Choose your attitude: You can easily blame your lackluster enthusiasm on a smelly co-worker, a dismal work environment or the angry phone calls that stream in, but you have the power to control your reaction and ‘as long as you’re here, why not choose to be world famous rather than ordinary?â€
- Play: Ok this is not an excuse to bring back recess, although a little monkey bar action would be nice. Running a business is serious, but if you don’t have fun with it, are you really bringing your whole self? I mean honestly, if you come into work one day and your company has set up plasma car races in the parking garage, wouldn’t that give you incentive to work your butt off for anyone who views life this way? Mind you, this was my first day at Schipul…and I’ve been waking up excited ever since.
- Make their day: You must find a way to ‘engage†your customers. I mentioned the importance of names in my recent blog post, ‘Why Dale Carnegie would be an awesome blogger…†and I believe it stands true here. Make an effort to not only remember a customer’s name, but also their birthday and how little Billy Joe did in his soccer game. People love to feel important; make your success their success.
- Be Present: There are a lot of ways to communicate these days, and a lot of them you can do simultaneously, but to be present you must take interest. ‘When you are present with people you look right at them…just like being with your best friend…everything is going on around you but you’re still taking care of just them.†Well you want to be world famous right? You can’t do it alone.
It’s so simple. Don’t make me slap you in the face with a fish to make you realize the this.
Over and Out,
Thanks yohann.aberkane for the splendid flickr pic!
Tips to rock your event planning with Social Media
Ever wonder what strategy and tactics you should be focusing on to help rock your event planning world? Check out Katie Laird’s presentation to the Houston Chapter of Meeting Planners International (MPI-HAC) to find out how YOU can be leveraging online tools for your events!
Stonyfield YoBaby Yogurt: Don’t Neglect Mommy Bloggers!
Stonyfield Yogurt, in my opinion, is the company to model any business after if they want to not only make a nice profit but also make a difference. Stonyfield makes delicious yogurt, ice cream and milk, all while doing their part to save the world by using only natural and organic ingredients. In addition to being environmentally savvy, they’re also pretty astute when it comes to marketing and communicating with their audience online.
Stonyfield is no stranger to using the Internet and social media to reach out to their fans. They started their first blog in April 2004, way ahead of the curve for most businesses. Currently they have two blogs that they update frequently – The Bovine Blog and Baby Babble – and their very own social network, myStonyfield, that you must log into to see. Inside there is another blog which they use to generate feedback and conversation from their readers. This blog seems to get more comments than their public blog.
Recently Stonyfield launched the Who Loves YoBaby? video contest using YouTube – or as they like to call it YoTube. They asked YoBaby lovers to submit videos of their children eating YoBaby Yogurt. The winner received a $2000 U.S. Savings Bond for college. Over all it seems like it was a success, not to mention adorable! Cooper and Cohen from Alpheretta, Georgia were the winners:
While Stonyfield seems to know how social media can work for them to create community and conversation about their products and mission, I’m confused why they didn’t promote the contest and generate more chatter about it in social networlks. Obviously, they really needed to get the parents involved in this, but how did they go about reaching out to their audience? Aside from promoting the contest on Facebook, the YoBaby website, and YouTube, only a few mommy communities talked it up (Posh Little and Pajama Mommy).
So what could they have done differently that would make the campaign even more successful? I have two suggestions:
1. They could’ve engaged the mommy bloggers – There are so many fantastic bloggers out there that also happen to be moms that not only have a large network but are also quite influential. Then there’s the mom communities like OpMom where they could’ve reached out to members or maybe they could have participated in a conference like Mom 2.0.
2. Twitter it! – I know I talk about Twitter a lot, but just searching search.twitter.com for YoBaby I saw a lot of parents talking about the yogurt:
Stonyfield doesn’t have a Twitter account. How awesome an opportunity for them it would be to say thank you to these Twitterers and send them free samples for their children who obviously love the fruit and cereal YoBaby yogurt and then let them know about the video contest. I only saw that one person mentioned the contest and no one ever mentioned it again. I think they really missed out in connecting and engaging their network of Influencers buy not getting involved in Twitter.
While I am a true fan of Stonyfield and I know that their mission is to Do Good, I am a little confused why Stonyfield completely neglected an audience that could be their top proponents – parents. But maybe I’m missing something. What do you think?
Why Dale Carnegie Would Be an Awesome Blogger…
‘Did you ever stop to think that a dog is the only animal that doesn’t have to work for a living? A hen has to lay eggs, a cow has to give milk, and a canary has to sing. But a dog makes his living by giving you nothing but love.†‘Dale Carnegie
A few full moons and a gibbous ago, my boss Aaron Long handed me a book to read, How to Win Friends and Influence People, by Dale Carnegie. My first thought was, ‘Does this silly elf think I have no friends? The nerve!â€
On that note, name-calling does not get you friends. Instead, it will give you a cafeteria table all to yourself, unlimited movie nights alone, and ample time to catch up with your imaginary friends named Toffice and Skidmore. Livin’ the dream right? But I digress….
Come to find out, elves have terrific taste, and I haven’t put the book down since the waning gibbous moon.
So who is Dale Carnegie and why do I believe that if he was still alive and kickin’, he would be one of the greatest bloggers of our time? Dale Carnegie is your classic rags to riches tale. Grew up on a farm in Missouri, walked uphill to and from school, became a public speaking teacher, wrote a book blah blah blah. Don’t get me wrong, the man’s life is one to be marveled at. But more importantly, he lived his life with a genuine interest in other people. He realized the value in this notion and put it on paper to benefit humanity. I kid you not, after reading his book I answered all my phone calls with a huge smile, listened attentively during conversations and proceeded to rescue every stray dog that came in my path. No cats though. I have built up animosity towards them due to all the ‘deposits†they leave in my backyard on a daily basis. I didn’t say Carnegie’s book made me perfect ok?
What I am saying is if Carnegie was still around, I would invite him to come have a beer, watch a Dallas Cowboys football game, and discuss his latest blog on why ‘a man without a smiling face must not open a shop.†So without further a due, here are the top 5 reasons why Dale Carnegie would be an awesome blogger:
- Even in 1936, Carnegie’s network of friends was unparalleled. Imagine discussing Pearl Harbor while sipping tea with Franklin D. Roosevelt, running lines with Clark Gable, sailing the Pacific with Martin Johnson or debating the manufacture of steel with Charles Schwab. Granted the locations are questionable due to my vivid imagination, but Carnegie’s connection with these prominent figures were real. A successful blog has an immense following…Carnegie had this following without [gasp] the internet. Carnegie discovered from personal experience that ‘one can win the attention and time and cooperation of even the most sought after people by becoming genuinely interested in them.â€
- Carnegie wrote stories…excellent stories. He knew how to ‘bait the hook to suit the fish†if you will. Aren’t blogs essentially a compilation of news, recent happenings, daily occurrences, and stories? Alright then, I rest my case.
- Remembering people’s names was of utmost priority for Carnegie. This leads me to believe that he would have done quite well on a network such as Twitter; @dcarnGmoney perhaps? Responding to people by their name, replying on Twitter, and commenting on blog posts once again reinforces Carnegie’s idea that if you take interest in someone they will take interest in you. Why not give a little smile and a wink while you’re at it, even if it’s only an emoticon. We all know Carnegie would have ;-).
- Dale Carnegie ‘hustled.†To put it simply, he worked his derrière off. Carnegie started with a set of rules on a note-card; evolving fifteen years later into a best-selling book and continues to influence people decades later. Over 15 million copies of his book have been sold and if there was a way to configure that into number of followers on a blog I would. I’m no scientist but I’m sure the data would be staggering. Modernly speaking, ‘…you too can have 70,000+ readers and write your own ticket to internet fame’ but it won’t happen by playing World of Warcraft every night.†‘Chris Guillebeau, ‘How to Be Awesomeâ€
- In the words of someone who truly understood the art of human relations, Carnegie said’…the royal road to a person’s heart is to talk about the things that he or she treasures most.†I don’t think I need to thump you on the head to understand this one. Carnegie would have been an awesome blogger.
*I also feel he had excellent music taste but I will leave that for another day.
Thanks Mexicanwave for the cool flickr pic!
The Future of Breaking News Using Twitter and Social Media
I don’t own a TV so I get most of my breaking news from Twitter and CNN.com. Not owning a TV is a little weird I know, but I would never get anything accomplished because I’m such an information junkie and I have a little issue with doing things that don’t feel productive. That’s why Twitter is amazing! I can get my information fix quickly when I receive updates from CNN on my Twitter feed without the obsessive need I have when watching TV to switch from news channel to news channel. If I’m interested in the news that CNN has posted, I can click the link in the feed and read the article on CNN.com. Then if it’s major news I can go back to Twitter and read the posts from all my Twitter friends (Tweeps) on what they are thinking.
Yesterday was a little different though, because the first news I heard about the US Airways plane crash in the Hudson came from a friend who tweeted the news as soon as they heard it. I immediately went to CNN.com to see what was up, but they didn’t have any real information up yet. So to find out more I went to search.twitter.com and typed in “plane” and “hudson” and found a ton of information that kept me pretty busy. Had I searched even harder I might have found this tweet from jkrums:
This is amazing picture that he took from his phone http://twitpic.com/135xa of the plane crash up close.
Janis Krums was the first reporter on the scene of this miraculous event. CNN definitely did not have such a close up and personal shot! As the day continued, updates to search.twitter.com kept refreshing and the response from those on Twitter who had seen the plane crash or just those who were tweeting the news as they heard it poured into Twitter. I watched Twitter and went to CNN for confirmation of the chatter I was observing online.
It seems like no one really has an idea of how Twitter and micro-blogging will be used in the future, but it is quite obvious that this innovation is extremely powerful. The information we receive from Twitter and other social media sites is in real time, authentic and interactive. Unlike in the news world, there is no time for spin; the news is true and verifiable on the spot. The opportunity for using social media as a medium for improving the world around us is already happening and I hope that we will continue to see social media as a tool for “doing good.” Business will have no choice but to become transparent and candid about who they are and what they are doing.
It’s quite exciting to be a part of this innovative culture of social media and to really realize that our hard work and passion truly does have a future!
Do Good: Client NPTA helps craft and pass life-saving Emily’s Law
A major part of our Schipul company Vision is to Do Good. That’s why we love working and connecting with people and organizations that are as passionate as we are to make a difference in the world.
A great example of a Schipul client (National Pharmacy Technicians Association – NPTA) doing good for countless families after the tragic death of 2-year-old Emily due to a pharmacy technician’s error:
Kelly Jerry, the mother of Emily, became resolved to ensure that another family would never have to encounter such a tragic and preventable loss. In 2006, the National Pharmacy Technician Association (NPTA), based out of Houston, reached out to Kelly offering support, guidance and lobbying assistance. In 2008, with the support of Senator Tim Grendell (R), SB 203, now known as Emily’s Law, was introduced in the Ohio State Senate.
NPTA’s Chairman and CEO, Mike Johnston, CPhT, traveled on numerous occasions to Ohio to support Kelly Jerry and work with Senator Grendell in overcoming powerful, opposing lobbyist efforts and a few petty politicians. In a unique and unlikely series of circumstances, Grendell and Johnston were not only able to get all opposing parties on board with SB 203, but they were able to revise the bill, making it even stronger than the original draft.
“I am thankful for the assistance of the National Pharmacy Technician Association with the passage of Emily’s Law in Ohio,” explained Kelly Jerry, “due to their expertise, persistence and hard work, Ohio now has the most thorough and stringent laws regarding pharmacy technicians in the United States.”
Congratulations to the Jerry family, Mike and the NPTA team – your dedication and hard work have truly made a difference! Photo with thanks to NPTA from their Flickr stream