Thankful for You Houston.

I have so much to be thankful for. I’ve written here in the past about how I’m thankful for LOLCats, Aggieland, and my mom’s wise advice to always stay positive.  Today in particular I am thankful for the democratic process, my rights as an American, and those who serve to protect our freedom. And Twitter. I am definitely thankful for Twitter.

Thank You Houston!

This year for my 30 Days of Thanks post I want to take a moment to personally thank you – the people and the city of Houston, for all you have done for me over the last four years.

It was January 3, 2009  when I moved to Houston. In the years since then you have welcomed me and supported me every step of the way.

Houston is a unique place – the most diverse city in the country, a town that fosters business and supports the arts  – and earlier this year topped Forbes’ list of America’s Coolest Cities.  I have tried my best to take in as much of it as possible – taking in museums and restaurants and festivals and trying to keep up with everything Houston has to offer. Honestly, I feel like I’ve only scratched the surface.

The Big D will always be my hometown (don’t hate), but I have been incredibly blessed to find a great home here. And I cannot be grateful enough.

A Few of My Favorite Things about Houston:

1. A Full Events Calendar    In a city as big as Houston, there is always something going on!

I am privileged to get to go out and support fantastic clients like Miller Outdoor Theatre, Susan G. Komen Houston, and The Art Car Parade. Some of my other favorite events have been Comicpalooza  Comic Convention, Free Press Summerfest, and the Rodeo!


Left to Right: Houston  Rodeo, Susan G. Komen Race for the Cure, Free Press Summer Fest, Houston Beer Festival, Comicpalooza

2. The Food! – I often tell people the best part of moving to Houston is the food. The diversity of backgrounds and cultures in Houston meld into a mixing pot of delicious opportunities to explore. My latest obsessions are El Gran Malo, Benjy’s, and Petrol Station. (And I am always open to suggestions!)

Houston Food Truck Fest 2011

3.  The Schipulites  –  I work with some of the most talented, hardest working people I have ever met. I learn from you every single day. I have great mentors here and a great team. I couldn’t ask for more.

Thank You!

I have to thank you to all of you in Houston for welcoming me with open arms. Here’s to many more Houstoniversaries to come!

Client Spotlight: Susan G. Komen Houston for the Cure!

October is breast cancer awareness month and this weekend is the annual Susan G. Komen Race for the Cure event in Houston!

Schipul is honored to work with The Houston Affiliate of Susan G. Komen for the Cure  as they fight to end breast cancer! Earlier this year we redesigned and rebuilt the Komen Houston website on the Tendenci CMS platform.

Read more about the website launch here!

Schipulites will be out Racing for the Cure tomorrow ~ Saturday October 6!

We are also excited to be racing in the annual Race for the Cure tomorrow!

Officially, our team name is The  Schipulites (check out our team page & donate if you like!).  UNOFFICIALLY, our team name is a play on one of our current reality television obsessions:

Team Honey Boo Boobies!

We have our pink gear ready and will tweeting from @schipul and posting photos from the events Saturday on our website  after the event!

Pink Out Friday October 5

Today is Pink Out Day! All over Houston, people are wearing pink to support. Even City Hall will be lighting up pink today through Race Day!

The Schipul team got in the spirit as well! Check out our team decked out in pink!

Follow Komen Houston Online!

For more on the great work Komen Houston does to fight breast cancer, be sure to follow Komen Houston on Twitter @KomenHouston and Facebook at facebook.com/komenhouston!

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>> Update! Check out our Komen Race for the Cure Team Photos!

We had a blast representing team Schipul at the annual Susan G. Komen Race for the Cure! Check out our team photos from the race!

Komen Houston Race for the Cure 2012 - Schipul Team Honey Boo

 

Make Your NonProfit Website a Donor Magnet Part 2

In part one of this 2-part series, I talked about the problems with many nonprofit websites that are driving potential donors away.  In the second post, I’m going to give you 5 changes you can make to your website to increase your online donor conversions.

5 Minor Changes You Can Do Today

1) Strengthen your Call to Action

The last thing you want is for a visitor to come to your website looking for a way to get involved and not being able to find the information.  Your site needs a clear call to action that asks visitors to become members, donate, or register for an event.

“Learn More” CTA Button from Metro.org

Here’s a great article by the Copyblogger on the common mistakes that marketers make with their web site call to action.  Are you making any of these mistakes? If you are, today’s the day you’re correcting them!

2) Make it Easier for Visitors to Sign-Up

Make it as simple as possible for your visitors to convert into supporters on your website.  Identify the actions your site visitors take on most often and least often.  Then, log out of your site and go through each of those actions from a visitor’s perspective.

As you go through the sign-up process, ask yourself, “How easy is it and how long does it take you to complete a transaction?”, to help you figure out how you could make the process better

Test both the most and least popular actions and then compare the experiences.  Sometimes, this activity reveals ways that some actions are complicated and time consuming for visitors and that’s driving potential donors away.

3) Move Your Email Newsletter Sign-up Above the Fold

“Above the Fold” is a term for the portion of a web page that you have to scroll down to view.  Think of “the fold” as ending about where you might fold down your laptop screen.

According to another study by Jakob Nielsen, content below the fold is only viewed by about 20% of your total site’s visitors.  This means that any content you place below the fold is only going to be seen by 1/5th of your visitors.  Important items you want to have above the fold include: your email newsletter sign-up form, a clear call to action, a strong headline and links to find out more about your organization.

4) Give Donors What They Want

The Children’s Museum of Houston Gives Visitors 1-Click Access to Information.

Donors want to know more about your nonprofit before they donate.  They also prefer to go online to research information about your organization themselves before making a decision to support your mission

Donors want information that communicates what your organization does, how you spend donations and who you have helped.

If you also have memberships, then you want to also consider that new members want to know about member benefits, costs, and find out about programs and events you have for your members.

Learn more about creating engaging content for your website in the presentation Writing for the Web by Katrina Esco, Account Executive on Schipul’s Creative Services team.

5) Use Digital Media to Create Compelling Stories

You know you should use storytelling to share your NonProfit’s Mission and Vision to attract new donors.  Crafting great stories can be a challenge.  Take photos and videos from your events, of your volunteers and staff, and of  the people you’ve helped.

For example let’s look at the homepage for Camp For All, a camp program for kids with a variety of different health problems:

The Camp has a photo of a kid swimming on their homepage and just look at how happy this kid is.  This photo shows new visitors that Camp For All is making a difference in children’s lives and that’s far more powerful than if Camp For All had used text to say  the same thing.

I’ve written about how to incorporate your nonprofit’s stories with your website.  Check out Grow Your Members and Donors with Photo Albums and NonProfit Storytelling with Videos for more examples and tips.

 

Kooza! Cirque Du Soleil Opens in Houston

This week started off by cleaning popcorn and  confetti  out of my camera bag and uploading photos because last week we had the  privilege  of attending the opening night of Kooza by Cirque du Soleil. Having never had the chance to see Cirque du Soleil in person but only hearing good things, I had no idea what the shows were all about but jumped at the chance to go find out.

Kooza is described online as, “An adrenaline rush of acrobatics in a zany kingdom” and definitely lived up to the hype. Exiting typical Beltway traffic, arriving at Sam Houston Race Park, parking in the giant lot, then walking in to the tent is really like entering another world.

From the minute you take your seat the fun is already beginning with a cast of characters working the crowd until the show gets rolling. From there it is act after act of not only exciting but funny performances. And not just funny… pretty hilarious. At one point my wife turned to me and said, “my face actually hurts from laughing so much“. What a great problem to have.

Among all of the balancing chairs, contortion, high wire, and trapeze acts what really stood out to me were the Wheel of Death and the routine by The King and the Clowns. I won’t spoil their acts but just leave it at saying they are probably worth the price of admission alone.

Then it was intermission, a champagne toast (not sure if this happens every night or if we were just spoiled), a trip to the port o potties (which there seemed to be plenty… and they were nice), and back in for the rest of the show.

A few photos from the night:

Courtney and Derek taking photos
Courtney and Derek taking photos
Cirque du Soleil - Kooza
Charivari
Cirque du Soleil - Kooza
Wheel of Death
Cirque du Soleil - Kooza
The King and the Clowns
Cirque du Soleil - Kooza
Contortion
Cirque du Soleil - Kooza
Heimloss

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Want even more photos? View the full album of Cirque du Soleil Kooza photos.

Two “know before you go” tips:

  • Parking is $10 and cash only (there is an ATM on site but also hits you with a $3.50 fee).
  • If you would like to enjoy the show with a couple beverages, plan to bring plenty of cash (around $10/drink if I remember correctly).

Short version of the story: we had an absolute blast and could not have enjoyed the  performance more. Now I’m looking forward to catching a show next time Cirque du Soleil is in Houston.

Or maybe a Vegas trip is in order…

 

Special thanks to Elmore PR for making us feel special with official media passes.

Tickets for upcoming Houston shows are available from the Cirque du Soleil website.

Photos by Courtney Pemberton and Derek Key. All photos are Creative Commons  Attribution. You are free to use for promotional purposes with “photo by Schipul” next to the image.

New Event Registration Update

Tomorrow (Tuesday), the Schipul team will be rolling out a new update for the event registration process that will give you more flexibility over how event registration works for your members.

Please note: This change only effects sites running on Tendenci 5 – the newest version of Tendenci

The major changes are:

1) People can register multiple registrants with different price on the same invoice.

2) Event editors can specify whether or not guests info is required. Under the Registration section of the event add/edit pages, there is a checkbox Require Guests Info, check it if you’d like guests’ info (name, email, etc) to be showing on the roster report.

3) Site administrators (super users) can control how people can register for their events by changing the setting “Anonymous Event Registrationhttp://yoursitedomain.com/settings/module/events/#id_anonymousregistration. There are 3 options for this setting: open, validated and strict. The default value for existing sites is validated.

a) Open – Allows people registering for events to choose any price for themselves and their guests.
b) Validated – Allows people to see all prices when registering, requires a valid site user email address for each price to check that they qualify. They do not have to be logged in, and they can register guests using the guests’ email addresses.
c) Strict – Allows people to see all prices when registering, requires the user to log-in, a valid site user email address for each price to check that they qualify. They can register guests using the guests’ email addresses.

IMPORTANT! If you are a site administrator (super user), please check and update this setting to best meet your business requirements later this week. We will be following up directly with current clients who we know use memberships and calendar events for help with which setting is right with you.

4) Members can enter their member IDs for the member-only price. If you don’t want the Member ID field to show up on the registration form, you can turn it off by changing the setting “Event Registration Requires member ID for member pricing” http://yoursitedomain.com/settings/module/events/#id_requiresmemberid.

5) Admins (super users) can override with different price for different registrants when registering multiple people.

6) Discount code can be applied (if applicable) to each individual registrant instead of one registrant for each registration.

7) Sortable feature is added to the roster report to allow site administrators (super users) to sort registrants by last name, first name and company.

8) On the Roster report, you can now check people in electronically at events by clicking a check box under the column Attend.

We hope you will enjoy these updates!

For more on event module settings, check out this Tendenci help file.